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Autoresponder marketing strategy. Confirmation email.

2008-06-19T08:19:00.000-07:00

by: Eugenijus Sakalauskas
There are a number of different ways you can use autoresponders
to market to your visitors

One of them - confirmation emails

Using autoresponders to send instant confirmation emails to your
Customers and subscribes after they have made a purchase or signed
up for your newsletter is a great way to provide people with an
additional level to customers service

Autoresponders also free you from having to manually send out
confirmations – giving your time to focus on more profitable areas
of your business. But you also know that these confirmation
autoresponders ar a great marketing opportunity

Because instant confirmation do a lot to boost the credibility of
your company, they are the perfect place for a marketing message.
You`ve responded immediately to your customer`s request , letting
them now that yours is a reliable , professional company. Why not
take advantage of that by offering them a specia price on one of
your best-selling products ?

Suppose you own a web site that sells cycling equipment. Of course ,
you offer a free weekly newsletter packed with tons of great
cycling tips. Every time someone signs up for your newsletter , they
receive an instant autoresponder thanking them and confirming
their subscription.

Once you`ve seen for yourself how autoresponders can boost your
profits , you`ll be working them into just about every aspect of your business.
Here`s one example of how can use a network of autoresponders to
capture sales like wound`t believe.

Step 1 A visitor come sto your site and decides to sing up
to your free newsletter or free report.

Step 2 That visitors is instantly sent a confirmation e-mail
via autoresponder thanking them for their subscription .
This e-mail also includes a discount offer on one of
your best-selling product.

Step 3 The subscribes orders your product. This purchase triggers
another autoresponder , which
contains an offer for an add-on o the product their just bought.

Step 4 They decided to purchase the add-on , which triggers another autoresponder.

Step 5 And so on …….

Can you believe that this process is 100% automatic? Once you`ve
written to autoresponders,you can literally forget about them and just
start watching the sales roll on. With almost no effort on your part,
you`ve turned a casual visitors to your site into a repeat customers.
And you barely had to lift a finger.

And don`t limit yourself to just placing marketing messages in
your confirmation messages.You can ( and should) advertise your product
and services just about every time you send a message to yourcustomers
and subscribes.Remember , once you`ve put an advertising message into
your autoresponders , your sales will be generaye automatically.

About the author:
Eugenijus Sakalauskas is an established ezine publisher
and direct marketer who specializes in developing new
ideas and methods on
E-Ezine - Free marketing recourses,articles,website promotion tips.
Get FREE info mailto:pluginnetproefit@getresponse.com
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Stop Dreaming Start Action, Start Now !

Autoresponders Generate Online Profits

2008-06-19T08:17:00.000-07:00

by: Lewis Leake
If you ask online marketer how to convert website visitors into buyers, most will give you the same answer: the sales are in the follow-up.

It’s much more than just increasing your traffic volume. After all, most of your visitors won’t decide to purchase your products or your services when they first visit your website. But that’s not to say that they won’t be interested in your offer tomorrow or next week, or that they won’t be interested in future offers.

Therefore, it is necessary to get your visitor's email addresses so that you can inform them of current and upcoming offers. You do this by using an opt-in system that invites them to subscribe to your mailing list. By gathering their names and email addresses, with their permission of course, you are now able to contact them periodically with information, usually by sending them an ezine as well as an occasional freebie.

There are no problems as long as you’re only dealing with ten or twenty subscribers, as you could just email them individually. However, such numbers aren't going to make you many sales. You should aim for a mailing list that could reach into the thousands. That number of subscribers would make it difficult for you to prepare individual emails for each name on your list.

The basis of an ideal mailing list, therefore, is an effective autoresponder system that provides the power and flexibility to email your subscribers in a timely and efficient manner.

A mailing list of considerable size powered by a good autoresponder system consistently provides earnings for many Internet marketers. A lot of online businessmen make significant profits from their mailing lists alone.

Okay, but what is an autoresponder system? An autoresponder system is like a digital secretary. It takes care of your subscribers by providing an opt-in system that allows visitors to subscribe to your mailing list. An autoresponder system also takes care of the sending of emails to your subscriber base.

You can prepare your messages in advance, program them into the autoresponder, and preset the intervals by which the messages are delivered. You can even separate your subscribers into various groups. You could have a group for those who have not yet placed an order, for example. You could have another grouping for those who have already made a purchase. This allows you to use two different marketing approaches in dealing with each of the groups.

A good autoresponder system can help you build trust in your products or services. With a good autoresponder, you can also provide an efficient technical support program. If your subscribers email you a question about one of your products, for example, you could preset the autoresponder to reply with a general FAQ to send them the information.

Not all autoresponders are designed the same and much care should be taken in choosing the right one for your particular needs. Here are some questions you should ask before you decide on a particular autoresponder service:

* How many accounts can you create? Some business plans might
require that you have different accounts for different products.

* How many lists can you build? There are also some business plans where you might need different lists for different groups of subscribers.

* How many follow-up messages can you preset? Do you need a lot of follow-up messages or do you know yet? Quite a few autoresponder services provide for unllimited follow-ups.

* How many subscribers can the system hold? And also, how many subscribers can the system respond to?

* How much customization is allowed? You need to be able to personalize your email messages with each subscriber’s name and other customizable information.

* How does the system gather subscriber information? The process should be simple and convenient; otherwise, the visitor will not subscribe.

* Will you be able to send your messages in html and text formats? Most autoresponder services allow both formats.

* Will you be able to track your subscribers for the purpose of target marketing? This my or may not be important to you.

* Is the scheduling system fully automated and flexible enough for your current and future needs?

* Is the autoresponder easy to use? Do they have a demo area so that you can try it out?

Now, does the autoresponder service you are considering provide answers to all of the above questions? If so and if it is offered at a reasonable price, then you should grab the deal as soon as you can.

Remember, if you’re running an online business, a good autoresponder should be one of your primary investments. It could be the key to an excellent conversion rate, more sales and more profits.

About the author:
Lewis Leake, Jr. is the webmaster of GrowNetProfits.com - http://www.grownetprofits.com. Find out how to skyrocket your sales with unlimited, follow-up autoresponders! http://www.grownetprofits.com/SFAR
Stop Dreaming Start Action, Start Now !

6 THINGS YOU MUST KNOW BEFORE YOU CHOSE AN AFFILIATE PROGRAM

2008-05-23T23:06:00.001-07:00

by: Oluwafisayo Akinlolu
So you want to choose an affiliate program or are you already involved in one?

These are six tips you must understand deeply. But first, understand that affiliate programs work just like network marketing. I said it works like it because it involves down-lines.

Now to get started. Once you understand these tips and use them wisely, you would make a real success out of the affiliate program you choose.

1.Choose the Right Affiliate Program.

Before you pick an Affiliate program, make double sure it is the right one. Check the company's profile. You cannot be in a moving vehicle and remain stagnant. If your affiliate program is one that makes steady progress, you also make progress. If it is stagnant, you inevitably will be stagnant. Check for the company's age. Companies in their first two years pay high, but they face the risk of quitting all too soon. They are but infants. Companies in their first seven years are more likely to be stable. Older companies are reliable. Very reliable. They have a track record which you can easily check out and have good organisation built from years of existence.

2.What are the Companies' Products.

Please be very careful. Only a thin line separates Multi-level Marketing (MLM) or affiliate programs from illegality. You are however safe if the company has a product it sells. Never join a pyramid scheme. I am not an expert at that but I suppose pyramid schemes are scams. If the company does not offer a product or service, you might as well forget it.

3.Check the Compensation Plan.

Your primary reason for joining an affiliate program is to make money! Should I say that again? To make money! So please, check the compensation plan. Make sure it suits you. When dose the company pay? At what rate? How does the company pay? If it doesn't go down well with you, just forget it and find yourself another affiliate program with which you feel comfortable.

Note however that even if the commission schedule is small but sure, the work you do can help you blow it all up. Think of $1 in 1000 places ($1000). It can be achieved weekly. You can realise that with almost all affiliate programs.

The bottom line, choose a program that suits you.

4.Join Free Programs But....
A lot of affiliate programs allow you to join for free. I suggest you join the free ones. My reason is; you can easily leave without much loss. I feel sorry for people who have tried several programs and paid heavily just to realise it is not the right one. But if you think you can afford it, then the choice is yours.

Once you've made a choice, remember these last two tips!

5.Build Your Team of Affiliates.

This can be the most excruciating part of it all, but once you have a team of down-lines who are active, it is well worth it.

Always remember, "for every twelve, there is always a Judas." There will always be bad apples in a barrel. Find the good ones, train them, help them and you have simply helped yourself.

How do you know the good ones? Simple; watch out for those that ask questions, contact you and fulfil all requirements in short periods of time. Go for them and you are building a money spinning business.

6.Put Yourself in the Shoes of Those you Want to Recruit.

Make things easy for them. Put together all the information and deliver it to them. I know it took you sometime getting the information. Help them get it in a shorter time. Probably in few hours. Contact them always. Answer their questions. Give them all the help you can. Show them what to do and help them do it right.

Remember, you help them; you simply help yourself. Put yourself in their shoes and do exactly what you would have loved if you were in their shoes.
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** Anyone may republish this article freely in their ebooks, ezines, websites, online article directories etc as long as the resource box is included.
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** If you want an affiliate program that really pays the bills, see http://www.quickinfo247.com/7767817.90/wyk and simply sign up free now! You will get Free Training, Free Internet Income Course, Free Advertising Resource Materials, Free Guidance and Consultations and a lot of other free resources.
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** If you are already involved in an affiliate program, you need all the help you can get. See http://www.quickinfo247.com/7767817.91/iahbe NOW! Helps include lead generation, books, courses, advertising tips and lots more.
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About the Author

President
Empower Wealth Creation Network Foundation

6 Must Read Reasons to Join Online Affiliate Programs

2008-05-23T23:05:00.001-07:00

by: Hamad Kadmany
Are you looking for a very cost effective way to make an extra income? Let me show you why online affiliate programs are a great answer to your needs...

You must have been exposed to the online hype, and the fact is starting an online business is a great way to make an extra income. There are many ways to make money online, one of them, is joining online affiliate programs...

Here are six great reasons (only) why this could be exactly what you are looking for. I respect your time, so I’ll keep each point brief. Here we go...

1. Your Products

Many people don’t have their own products to market online, and even if they do, they would have to handle the shipment of the products to every corner of the world, or they would narrow their market to specific areas only.

Online affiliate programs provide a wide variety of quality products, which meet every customer’s needs, and you can market those products world wide without worrying about their shipment. All you need is to refer people to your affiliate websites. Any orders taken from that website are automatically handled by the company on your behalf.

2. Your Income Potential

Besides the commission you can earn from direct products selling, there’s another powerful way to make a great income online - residual income, and this is by referring other people to join the opportunity. This way you can build a network of people where you make a commission for each sale they make...

Some companies limit you to one level of sponsored affiliates, which mean, you only get commission for the sales of the first level of people you refer, however, MANY other great companies do NOT limit your income potential, actually, it’s infinite deep network where you can enjoy passive income.

3. Your Investment

The great news is – you are NOT required to put any money down in order to join an online affiliate opportunity, you can join for FREE! Some of them might claim that you must buy their products (you should avoid those...), even though I believe in the concept of buying from your own store, real opportunities should not force you to perform nor limit your potential, so it is all up to you.

Of course, any kind of business requires some kind of investment, generally speaking it’s a trade off between time and money, the more you are willing to invest, the less time you need to build a solid business, and vise-versa. So it is all up to you.

4. Your Business Training

Some of the great online business will train you for FREE. Do NOT take this lightly, if you are serious about making real income, you will need proper training to build your business effectively, this will save you time AND money!

The information I have learned is priceless! I learned how to master the science of marketing, and it was easy for people like me (I’m a computer software engineer who knew NOTHING about marketing!) to build a successful business. As I already mentioned, this training is available to you for FREE even before they see a penny from you!

5. Your Business Needs

This is extremely important. To have a successful online business, you must have the proper tools like tracking software, websites, follow-up manager and more. Without those tools, you are shooting in the dark and you’ll waste your time and money.

The serious online affiliate opportunities will provide you with those must have tools, and will guide you exactly how to use them in your favor. Again, FREE of charge!

6. Your Bottom Line

I’m well aware to the fact that the bottom line of any business, including online business, is making money. However, there are issues beyond that, those are the issues behind your desire to make money, either to spend more time with your family, get out of debt, own your own home or you name it...

Affiliate programs can be a great way to achieve whatever reasons you might have that triggered you to search for ways to make an extra income. Just make sure you join a great opportunity that is willing to invest in your success, because your success means also theirs!

Allow me to close with a quote by Robert Kiosaki, the author of the book titled "Rich Dad Poor Dad". Mr. Kiosaki, a self made millionaire who also works in network marketing and who opened my eyes through his astonishing books, said the following:

"Is your business or the company you work for going to do well in a depression? If not, start a part time business. Our businesses are designed to do well in a good economy and do even better in a depression. A part-time business that will do well in a down economy is a network marketing business. During a depression, many more people will be very receptive to joining a network marketing company".

Online affiliate companies are the new cutting edge network marketing companies, which makes the whole process much easier.

About the Author

Hamad Kadmany helps real people succeed online with his free newsletter and his website. His business provides you with a real online business opportunity and the proper tools, training and support for a successful online business. Discover why so many have found their ideal business with Hamad today at http://www.OnlineBizKnowHow.com

5 Tips To Choosing The Right Affiliate Program

2008-05-23T23:03:00.000-07:00

by: Ken Hill
Affiliate programs can be a great way to make money online. You don't have to spend time developing your own product, worry about taking orders, or take care of customer service.

If you already have a high traffic website or run an e-zine you can stand to earn a steady flow of commissions every month without a lot of extra work on your part.

To help you get started promoting affiliate programs, I've provided the following 5 tips to help you choose the affiliate programs that are right for you.

1. Choose affiliate programs that match the content of your site. If your site targets a niche market than choose affiliate programs that offer products to that niche market.

2. Choose affiliate programs that pay a high commission. For example 30%-50% on your direct sales.

3. Join affiliate programs that pay two-tier commissions. This enables you to not only earn commissions on your own sales but also on the sales of people who you introduce to your affiliate
program.

4. Join affiliate programs that offer a line of products so that you can earn commissions when your referrals come back and purchase other services or products.

5. Join affiliate programs that offer their affiliates great marketing support. Many affiliate programs offer their affiliates pre-written ads to use or get ideas from, sales letters, marketing courses, and articles to use in promoting their services.

Remember, the best affiliate programs will see their affiliate program as a partnership with you and combine high commissions with excellent support so that you can start earning money
promoting their products as quickly as possible.

About the Author

Article © 2002 by writer, Ken Hill. Discover proven strategies to generating more profit promoting affiliate programs. Get your FREE 10 Part Guide To Success With Affiliate Programs marketing course now at mailto:affiliatecourse@zipresponse.com

5 Mistakes To Avoid When Choosing An Affiliate Program

2008-05-23T23:02:00.000-07:00

by: Michael Turner
When people decide to join an affiliate program to make extra money, or to have a full time job, they often do so with illusions and no idea of how the affiliate program actually works. Read the following top 5 mistakes people make when it comes to choosing an affiliate program and avoid these mistakes at all costs. Then, you will be able to be more effective and make more money for your time, so it is definitely worthwhile to read these warnings and avoid them.

#1 Don’t Compete, Support
Too many affiliate programs compete against their competitors which wastes money and puts affiliates out of business. However, if you are part of an affiliate program the more affiliates the better for getting more information and more money. One of the worst things to do is choose an affiliate program that believes in competing against other affiliates. Instead, choose an affiliate program that agrees with supporting and growing other affiliates to have a larger network and access to more affiliates.

#2 Little Reward
Another mistake people frequently make when choosing affiliate programs is choosing a program that offers little reward for the individual’s hard work. Too many affiliate programs pay too little and as a result affiliates find it difficult to make the money they should be making. Look for an affiliate program that has a good pay rate for your work.

#3 Old Statistics, if Any
You want an affiliate program that offers good, solid, real time statistics, not old statistics or ones that are no longer valid. There are not many affiliate programs out there that provide the kind of statistics an affiliate manager needs, but do your best to find an affiliate program that offers the most.

#4 No Support
Too often affiliates find themselves waiting days for an answer to an e-mail and an important question for their business. You want an affiliate program that guarantees you support round the clock if possible or at least within 24 hours. If not, keep looking for an affiliate program that wants to help you help yourself.

#5 Fresh Ideas, Creatives
Many affiliate programs provide few ideas or creatives to their affiliates and so thousands of web pages end up with the same advertising. However, affiliate programs would have a better success rate if many different ads were made available so affiliates could alternate ads and place different ads on different sites, depending on the products sold.

Commit these five mistakes to memory so you know exactly what you are looking for in an affiliate program, as well as what to avoid. You will be much more successful and happier as well if you do not get caught in these traps!

About the Author: Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/
Source: www.isnare.com

3 Tips To Succeed With Affiliate Programs.

2008-05-23T23:01:00.000-07:00

by: shrinivas Vaidya
Dear friends, when it comes to promoting affiliate programs
we all follow a certain defined process. We first go to
google.com ,type affiliate programs in the search field. When
the results get displayed we look for "high paying" affiliate
programs. By "high paying" I mean those who pay 25% commissions.

Then we visit each and every website listed and join the
programs becuse they are free! to join. We put all sorts of
banners and text ads on our links page and expect to see a
check in our mail box the next morning.

Well, I am here going to reveal a very different way of
promoting affiliate programs. Let us revise the process
one-by-one.

Step 1> Search for affiliate programs with your favorite
search engine. Look for only those affiliate programs whcich
have products which interests you. For example if you are
interested in "radio controlled airplanes" then look for such
products first. Don't start with promoting "herbal shampoos"
or "yoga cd's" just because they pay 40% commissions.

Since you already know a little about rc planes it wiil be
much easier for you to promote various aspects of the
product.

So when selecting the affiliate prgram keep in mind the
following sequence

a)Product which you know about or are interested in.
b)Qulaity of the product. To know the quality of the
product it is advisavle to buy the product yourself
first.
c)The organisation associated with the product. Look for
the promotional material they are giving to affiliates.
This shows the confidence of the manufacturer in their own
product.
d)Commission structure. Some webmasters provide 2 tier
commission structure. Some have a threshhold amout before
the affiliates get paid. Here is a nice place to sart with.
This is a list which contains 50 affiliate Programs That Pay
AT LEAST 50% commissions.

Visit http://www.myfriendlyebooks.com/Aff/a1.htm)

Step 2> Design a simple landing page to "presell" the product
before sending the visitors to actual sales page. Now this step
is extremely imporant. Why do you to presell the product ?. This
is because this is internet. No one knows you here or has seen
you personally.

Normally when someone buys from the internet he is going to look
for similar 4-5 products before he gets to the final decision.
Here if he comes to your affiliate landing page it becomes
much easier for him to compare the product you want to promote
with similar 4-5 products in the category.

The landing page you have designed can have testimonials, which
you can borrow from the sales page. It can also contain your
own experience about the product. You can use before/after
situations for describing the benefits of the product. You can use
photographs of yourself using the product successfully. This
adds instant credibility to the product you want to promote.

Step 3>When the visitors reach your landing page you must have
a system to capture their names and email addresses. Because
as I said earlier there are many people who look for similar
4-5 products before buying. By capturing email addresse you can
"follow up" your subscribers later on using newsletters or
product features using email autoresponders.

The best way to capture email addresses is to provide a
free gift related to the product. This free gift can be
an eBook written by you or many webmasters already have an
ebook written for the affiliates. SO again this is a very
importan tpoint, join only those programs where you will find
a decent promitional material already prepared for the
affiliates.

That's it friends. I hope these words were helpful. I wish
you good lick in your affiliate promotional journey

Copyright 2005 Shrinivas Vaidya

About the Author

-------------------------------------------------------------
Shrinivas Vaidya is the webmaster of http://myfriendlyebooks.com
To help you start with right affiliate progrmas I have assembled
a list of 50 affiliate programs that pay AT LEAST 50% commissions.
You can access the listing for fr`ee at the followinf url.
http://www.myfriendlyebooks.com/Aff/a1.htm

3 Keys To Success With Your Affiliate Program

2008-05-23T23:00:00.000-07:00

by: Andy Murray
Copyright 2005 Andy Murray

Affiliate programs (also called Referral Programs or Partnership Programs) are essentially commission-based sales schemes.

Joining an affiliate program is a neat way to make money from your users. But just as you can join someone else's affiliate program, so you can set up your own program and invite webmasters to sign up. Here are my top 3 tips to succeed with your own affiliate program.

1. How to attract affiliates

One of the biggest fears new Affiliate managers have is in finding new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate marketing. Interestingly, with a proper marketing strategy, getting affiliates may not be very difficult. Given below are some tips that may help in attracting new affiliates.

Find complimentary sites - "Complementary" sites are sites that sell products or services that compliment your offers. If you sell "gardening tools", a site that sells books on "gardening tips" would be a perfect affiliate.

Find content sites - There are many sites that do not sell any kind of product or service but are mainly content oriented sites. Such sites promote an idea, concept, study or belief. Content sites that are used as a resource for your target market are ideal affiliates.

Finally, there are several sites on the Internet dedicated to listing affiliate Programs. Get your program listed in these directories.

2. Classifying Affiliates for Better Management

The hardest part of administrating an Affiliate Program is deciding what your affiliates need to help make the sale. But, by carefully categorizing your affiliates, you can easily determine what their needs are and how to accurately meet them.

The first step is to pick at least three types of affiliate. Take a look at your affiliates and try to determine one outstanding characteristic that can easily be compared across the board and choose at least three types of the characteristic.

The Second Step is to determine the needs of each type. Each of your affiliate types will have different needs; some of their needs will overlap, but you should find a distinct difference in many of their needs. If you find that all of them have the same needs, go back to step one and re-think your types.

The Third Step involves the process of creating and compiling linking methods for each group of affiliates. Based on the needs you identified in Step two, create and compile linking methods for each type.

3. Safe Guarding Against Spam

Any time you run a program where your affiliates rely on other signups to generate profits, you will eventually have a problem with spam. One of your affiliates will inevitably get it into their head to blitz the Web with unwanted garbage.

When this happens you need to be ready to take action otherwise it will cost you! Your Internet company can boot you off your server and you can find yourself blacklisted. Not good for business. If you get an email from someone claiming they received spam with your URL, then take it as an early warning.

I am not advising you to immediately terminate the affiliate's account, but be sure to contact them to follow up on the complaint. Let your affiliate know you received a complaint and advise them to remove this person from their list.

If you only get one or two complaints, it's probably not spam, the complainants might simply have signed up for an email list and forgotten all about it. You will know when one of your affiliates is spamming, because you will get anywhere from 10 to 100 complaints in the same day all regarding the same URL.

The best thing to do in this case is to immediately terminate or disable the account of the affiliate URL that was spammed.

Running your own affiliate program can become an extrememly profitable venture for your business. You can recruit a HUGE sales force promoting your products for you, and ONLY pay them when you make a sale!
Andy Murray is a marketer and publisher writing informative reports to help grow your online business. Get his latest offering "Get Stinking Rich From Affiliate Programs" for FREE by simply following this link: http://www.zerohourmarketing.com/Affiliate-Marketing-Report.htm

Affiliate Programs Worthless for 80% of Affiliate Market

2008-05-23T22:59:00.000-07:00

by: Mike Banks Valentine
No doubt you’ve heard of the 80/20 rule – which states that
20 percent of affiliates generate 80% of affiliate income, and
conversely, remaining 80 percent of affiliates generate only
20 percent of all income for most affiliate programs.

There are ten basics that will put your affiliate marketing
in the top 20 percent of affiliate earnings. Ten suggestions
that will transform your affiliate income from a trickling
creek that barely covers your hosting fees, to a roaring river
of extra disposable income.

TOP AFFILIATE MARKETERS DO MOST OF THESE TEN ITEMS

1.Top affiliate marketers cloak web site links

Cloaking affiliate links should not be necessary, but is. Oddly
many site visitors refuse to visit your links if they see an
affiliate code appended to the URL when they hover their mouse
over a link on your web page. Sometimes they will type the
affiliate domain directly to the browser address bar while
removing your affiliate ID from the URL. To short circuit this
odd behavior, simply cloak the URL. How? Visit this Link Tool:
http://WebpositionAdvisor.com/tools/link_cloaker.php

2.Top affiliate marketers write & distribute articles

Writing articles about your market niche is essential to gain
reputation as an expert in your field. But the biggest benefit
comes not just from writing those articles, but from having
those articles published by other web site owners and ezine
publishers. Your article gains you both reputation and links
from other web sites from the resource box appended to the
end of each article. Here are major article distribution sites.
http://yahoogroups.com/group/free-content/
http://groups.yahoo.com/group/aabusiness/
http://www.goarticles.com
http://www.ideamarketers.com

3.Top affiliate marketers focus on a market niche

Filling a web site with content reflecting a narrowly focused
product or service niche is a well known method of gaining web
traffic in your area of specialty. An excellent resource that
can help you determine relevant and focused areas to fill your
site with is called NicheBot. They offer innovative tools to
research and pinpoint market niches for your web site based on
the WordTracker Database and Google.
http://www.nichebot.com

4.Top affiliate marketers use autoresponder series

Autoresponders are incredibly valuable tools that allow you to
send a timed series of email messages to those that sign up for
them. Most often those autoresponders are sent through a third
party provider. Some of the top providers are Sendfree.com and
aweber.com, for a tutorial covering autoresponder basics, visit:
http://website101.com/email_e-mail/email_autoresponder_basics.html

5.Top affiliate marketers create web pages to pre-sell

Creating either testimonial pages or review pages that discuss
and pre-sell the product or service you are affiliated with is
the best method of getting increased orders for your chosen
affiliate programs. Many programs actually provide either an
article or recommended text to sell their products for you and
allow reproduction of those articles with your links embedded.

6.Top affiliate marketers gather email addresses

The best affiliates collect email addresses on their web site
by offering free reports via the above mentioned autoresponders
or by giving away ebooks or through newsletter signup forms.
The best use all of these methods or more to build their list
of email addresses. This also allows you to contact potential
customers that would otherwise never see your site again after
clicking away to the affiliate program web site.

7.Top affiliate marketers advertise SOMEWHERE

Depending on your market niche you should advertise using PPC
and/or ezine advertising. Some categories of Pay-per-click can
be prohibitively expensive, but advertising somewhere is all
but mandatory to gain substantial additional traffic to your
site. There are some great bargains in ezine advertising and
some less popular PPC engines other than Yahoo’s Overture and
Google’s Adwords. Try 7search, Kanoodle and FindWhat for lower
Bids than the big boys of PPC.

8.Top affiliate marketers optimize for search engines

Search engine optimization is becoming more complex as more
and more webmasters participate, but the basics applied to
your site can increase visibility dramatically over time. The
most critical of the many SEO techniques is to use title tags
that reflect individual PAGE content. Many webmasters write a
master title tag and apply that site-wide. This is the worst
thing you could do for search engine ranking. Learn more SEO:
http://SearchEngineOptimism.com/SEO_Tutorial/

9.Top affiliate marketers give away ebooks or freebies

Everyone knows by now that giving something away is a great
traffic generator and allows you to gather email addresses
to allow contact of potential customers at a later date. This
strategy is employed by EVERY successful web-based company at
one time or another. Think of all the free things YOU have
collected online over time. Screensavers, software, ebooks,
discount codes, toolbars, white papers. They work!

10. Top Affiliate marketers have their own mailing lists

The best of affiliate marketers have their own newsletter or
ezine and gather email addresses on their site to build their
list of subscribers. Having this list allows regular contact
with potential customers interested in your site, your product
and your market niche. If you don’t write your own material or
think you can’t produce weekly content, there are hundreds of
authors out there that will gladly product articles for you.
The article distribution lists provide free content and ghost
Writers provide high quality content for a fee.

If you implement ALL the above techniques, you are guaranteed
to become one of the top affiliate marketers on the web. Then
you can create your own product telling everyone how YOU did
it, create your own affiliate program and have hundreds of us
selling for you.

About the Author

------------------------------------------------------------
Mike Banks Valentine operates WebSite101 where you can learn
more through an extensive Affiliate Marketing Tutorial
http://WebSite101.com/Affiliate-Marketing/
Want more details on how to become a top affiliate marketer?
http://WebSite101.com/pam.html their sales letter is cheesy
their product is so good I wrote them a testimonial! Buy it!

Affiliate Programs to Avoid

2008-05-23T22:58:00.001-07:00

by: Rosalind Gardner
Affiliate Programs to Avoid

Copyright 2003 (c) Rosalind Gardner, All Rights Reserved.

As an affiliate marketer of Internet dating services, I'm always on
the lookout for good quality dating sites and products to offer my
single visitors. Merchants help me out when they let me know
about their new products and affiliate programs.

I was therefore thrilled when one of my friendly affiliate competitors
got in touch to tell me that he'd started his own Internet dating
service and affiliate program.

Having launched a community membership site myself last year,
I could fully appreciate the huge amount of time and money my
friend had invested to develop this new site. He was justifiably
proud of his accomplishment and I was excited by the prospect
of having a product to promote that would benefit everyone -
my customers, my friend and myself.

Unfortunately, it didn't quite work out that way.

The first stumbling block was the low commission he offered. His
top rate was 30%, with no commissions on recurring sales.

This puzzled me. As an affiliate marketer of dating programs, he
should have been aware that new sites offer at least 50% on
new and recurring sales to entice good affiliates to sign up. If
commissions on recurring sales are not offered, then the rates on
new sales should be increased to between 70 and 100 percent.

In most cases, his affiliate program would have struck out for me
at that point. However, as this was my friend's site, it occurred to
me that perhaps his product was so unique that the potential for
high volume sales might offset the lower commission. Hoping for
the best, I continued my review.

When I got to the site, the first thing I noticed was '6 registered
members' prominently displayed at the top of the homepage.
That normally wouldn't be a problem, except for the fact that my
customers are looking for friends and soul mates. If I send them
to a site where there are only six people to meet, they'll likely be
disappointed. Worse, by wasting their time, they lose trust in my
judgement and then I will lose them as customers.

That's not good. My customers are literally my bread and butter.
Giving them what they want and expect is how I stay in business.
Paying for traffic that I send to a merchant site where there is
nothing to buy, will put me out of business.

(This is how a membership site should be structured. When
starting a dating service, the merchant pays for advertising to
bring people to their site. To entice visitors to sign up as members,
he will initially offer his services for fr*ee. When the database is
large enough to attract paying customers, the affiliate program
manager then invites potential affiliates to join their program.)

Although my friend's program had already struck out for my customers
and me, I was still curious, so I kept on looking.

Next I clicked on a link labeled 'Dating Resources'. Expecting to find
Internet dating tips and advice, I found links and banners pointing
to Lavalife, FriendFinder and other affiliated dating sites instead.
When I asked him about placing affiliate programs on his site, my
friend said he simply wanted to supplement his income until the
dating service got *rolling*. I can understand his motivation. However,
what he doesn't understand is the concept of customer 'hijacking'.

As an affiliate, you pay good money to get visitors to your site. You
presell your merchants' products and expect the merchant to honor
their end of the bargain by making the sale and sending your
commission check. You don't pay for the merchant to send YOUR
customers to THEIR affiliated merchants.

I didn't need to look any further. I told my friend that I would hold
off on signing up and why. Fortunately, he understood and has already
alleviated some of the problems I mentioned.

Knowing when NOT to sign up for an affiliate program can sometimes
be a tough call. However, you can simplify the process considerably.
Put yourself inside your customer's head. If the product won't work
for them, the program strikes out. Simple as that.

$27,817 Monthly With Affiliate Programs

2008-05-23T22:57:00.001-07:00

by: John McLaren

I still remember thinking that promoting Affiliate Programs was a waste of time. Until I started making a small fortune.

At the end of 2004, I started some time exploring the concept of promoting affiliate programs through pay-per-click search engines. I knew of some Internet Marketing gurus who were claiming you could make thousands of dollars every month. But I was skeptical. I remember thinking, “I know what these guys are about. They just want to sell more books.”

But I decided that at least it was worth a look. The concept is quite simple. Choose a product – and one that has an affiliate program, of course. Set up an advertising campaign at a PPC search engine like Google and choose how much you want to pay per click. Write a three line advertisement and add your affiliate link. Whenever anyone clicks through your ad and buys the product, you earn a commission.

So I looked. And thought about it. And looked some more. I was still very uncertain about the whole concept, but I finally decided to test for myself whether it could really work. And since I knew I’d be spending quite a bit of money on advertising clicks, I felt it was well worth investing in a book so I could learn from more experienced marketers how to maximize the profitability of my campaigns.

As my business grew over several weeks I purchased and read several ebooks. By far the best I read was Chris Carpenter’s Google Cash ( http://tinyurl.com/6gdaq ). His approach is genuine, down-to-earth, and he explains very clearly how to build your own affiliate marketing business. And importantly, he makes a fortune doing what he explains in the book.

I started by testing 20-30 campaigns on various products. Most of them were unsuccessful, but I expected that from what I had been reading. I would test a product, and if it didn’t work, I would drop it quickly. The key with this business is identifying the affiliate products and campaigns that are successful. Once you find one that works, the money starts rolling in.

By February of 2005 I had identified several campaigns that were turning a profit. With one of these I was spending $0.08 per click to promote an affiliate product that pays me $18 commission on each sale. Approximately 1 visitor in 100 buys the product, so I make around $10 profit for every 100 visitors that I send.

What a formula! For every 1,000 visitors, that’s $180 in commissions. That might not seem like all that much, but remember once you have a successful campaign it keeps going all day, every day. If you send just 1,000 visitors to a program like this every day, then by the end of the month you will have earned $5,400 in commissions, of which $3,000 is profit.

Does it seem too simple? Well, if it was so easy everyone from your Aunt Mabel to the mailman would be doing it. In fact, while the concept is simple, getting your campaigns to run profitably does take some work. Since I can't possibly teach you all you need to know in one article, I'll give you a few tips here and recommend Google Cash for a detailed explanation:

1. Choose Your Product Wisely. The program should pay a commission of $15 or more, otherwise it won’t be worth paying for your clicks. And if the commission is very high, be careful. Some products like web hosting and satellite dish installations may pay commissions of $100, but you face intense competition from other affiliates, so the price you need to pay to get ad exposure and clicks will probably also be very high. Sometimes it is better to identify a niche product with less competition from other affiliates.

2. Track Your Campaigns Carefully. If you’re paying around 7 or 8 cents per click for a program that pays close to $20 commission, you need to make at least one sale for every 250 visitors. If you send 300 to 400 visitors with no sale, consider dropping it.

3. Days Of The Week Do Matter. When testing campaigns keep in mind the day of the week and even the time of day. Some products sell better on Mondays through Fridays, during business hours. Others, like entertainment products, sell better in the evenings and on weekends.

Getting back to my own experience, after identifying several campaigns that ‘worked’, I spent some time fine-tuning them using techniques I read about in Google Cash. By the end of February I had earned $27,817 in commissions for the month, all on products I had never even heard of at the end of 2004. My profit was a neat $10,795.

It’s incredible really. I made this money without a web site. From home. Working an average of just an hour or two a day.

I’m finally making the amount of money online that I dreamed about.

How about you? Would you also like to build an affiliate marketing business? Could you use some additional income? I encourage you to proceed, but be smart about it. There are risks involved and you should be aware of them. You should read Chris Carpenter’s book. That way you’ll be on a fast track to more profitable campaigns. And his book will save you hundreds of dollars, easily, as you avoid some common mistakes and pitfalls.

Good Marketing!

About The Author

John McLaren has worked for many years selling IT consulting services. Now he works from home, just a few hours each day, building his highly successful affiliate marketing business. For more professional advice, he recommends the book, Google Cash, available at: http://tinyurl.com/6gdaq.

A lunchtime lesson on print advertising

2008-05-23T22:53:00.000-07:00

by: Gary Watson
I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you.

Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics of the century past are still with us. And despite the ubiquity of commercials on radio and TV; despite the onslaught of banners, pop-ups and all manner of intrusive online ads; newspapers and magazines are, and always will be, a mainstay forum for mainstream advertising.

There’s something about the readiness, the handiness, the heft and feel of a magazine or a newspaper that appeals to the nature of human beings. Yes, flat screens that glow with vivid colors are attractive. Especially when they’re displaying something we specifically asked to see.

But as we page through a magazine or a newspaper while enjoying our lunch or riding a commuter train, we don’t mind at all if a surprising or intelligent or just plain appealing ad – even one in black and white – suddenly grabs our attention. We expect it. We secretly look for it. We even welcome it as a break from all the dull gray type we’ve been slogging through. Why? Because – let’s face it – a really good ad is a delight to behold.

Is this the kind of ad your target audience is seeing? Do your ads stop them and make them smile…think…take in your message and make a mental note to look closer at your product or service? Maybe even go to your website for the kind of information that could lead to a sale?

Think carefully about this. If your ad doesn’t stand apart, doesn’t attract, appeal or grab; if it doesn’t delight in some way, the readers you want to capture and bring into your world will simply turn the page and plow on through the dull stuff . . . until they bump into your competitor’s delightfully different ad. And then they’ll stop – and, unfortunately for you – pay attention to the message.

So take a close look at your company’s ads. Do they stand out from the crowd of other ads? Are they different from your competitor’s ads in a powerful and relevant way? And most important, do they convey your core message in an engaging, persuasive and delightful manner?

If so, let them run and run, because they’re bound to bring you business.

If not, better change your approach soon. Before the competition eats your lunch.

Gary Watson writes ads for companies that want to add to their bottom line. He also does product/service naming, slogans/tag lines, billboards, web content, sales letters (print and email), etc. etc. He can be reached at Gary@GWCopy.com.

80% of All Advertising Is Wasted Due To This Common Mistake

2008-05-23T22:51:00.000-07:00

by: John Jantsch
You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.

It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad.

Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake.

The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.

So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attention immediately. If you don't grab them by the throat and hold them right away, you never will.

Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines.

1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency

2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad

3. Your headline should scream how you might offer something that is unique or at least interesting

4. Your headline should point to something very specific for the reader – use facts and how to’s

Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on.

Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.

Attention Getting Power Words for Your Headlines

Look at powerful headlines and you will see that many contain one or more of the following words that sell.

Discover Easy Free New Proven Save Results Introducing

At Last Guarantee Bargain Easy Quick Sale Why How To

Just Arrived Now Announcing

Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.

Copyright 2004 John Jantsch

John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of “How To Create the Ultimate Small Business Marketing System in 7 Simple Steps” by visiting http://www.DuctTapeMarketing.com

13 Free or Cheap Effective Advertising Methods

2008-05-23T22:50:00.000-07:00

by: Donnie Baird
Advertising is the life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small business owners on the other hand, are limited in the amount of money they have for advertising. So, the problem is how to make ones advertising dollar get the most bang for the buck. It's not enough to advertise. Your advertising must be effective. So, once you have a website or an ad to advertise, check out the following ways to advertise for little or no cost.
1. Advertising coop- Many businesses, especially work at home businesses, offer advertising coops. They will send people to your business for a fee. Usually the fee is relatively small. This is nice because you already know that these people have at least some interest in your business. Although they may not spend a penny with you, you at least get the exposure.
2. Website-The age of the internet has expanded the possibility of owning your own business to an almost unlimited number of people. It also has expanded the advertising audience to a tremendous amount of new people, world wide, who otherwise you would never have been able to reach. Although websites will cost you to get hosted, you can advertise it many ways for free. Things like link exchanges and article submissions allow you to get exposure to your website with no cost except for you time. And as we will see in a moment, your website can be advertised many other ways for free. The advantage of a website is that it centralizes all your business and products into one central location. It gives you somewhere to send people so that you don't have to do as much selling because you let your website do the selling for you.
3. Answering Machine-Change the message on your answering machine to reflect the fact that you are now in business for yourself. You could say something like," Hello. You have reached the home office of John Doe of My Business.com….." That way when you call that person back, they may ask you about your business and thus the door is open to discussing your business.
4. Put a sign in your front yard or in the yard of a friend or relative with your name and website address on it. This is a good way for your neighbors to find out about your new business as well as any people that ride by your house.
5. Place a magnetic sign or bumper sticker on your car. Now, when you are riding down the road, sitting at a stop sign, or leaving your car parked at the mall or grocery store, you are getting free advertising.
6. Wear your ad-Place your website on a sweatshirt, tee-shirt, or a hat. So, when you are out in public, people will see you ad and again it will open up the door to discussing your new business.
7. Flyers-There are many places that will allow you to place a flyer about your business. Businesses like grocery stores, libraries, laundromats, hair salons and others will let you place a free ad on their public bulletin board.
8. Business cards-Don't leave home without them. You never now when the chance to hand one out will happen. You may see an old friend, meet someone looking to get out of the 9-5 rut or who is in need of a new opportunity.
9. Free Classifieds-Use the internet and the many free classified ads on it to advertise your business. A search using "free classifieds" will give you an almost limitless number of places to submit your website and ad.
10.Ezines or electronic magazines are also a good place to advertise your business. Some charge a fee for placing your ad in the best location, some let you advertise for free. Again a web search will allow you find numerous ezines to place you ad in.
11.Place your web address in your e-mail signature.
12.Place a flyer or business card in your out going mail.
13.Word of Mouth-The least expensive form of advertising and maybe the most effective way to advertise your business is word of mouth. Simply tell those you come in contact with that you are in business for yourself. They will tell others and they will tell others and it can go on and on. Sooner or later someone will take a look at what you are doing.
Obviously, there are many more ways to advertise your business for little or no money. The point is you don't have to have the big bucks to successfully advertise you business or product. There are many people who have started and become extremely successful in their business on a shoe string advertising budget. There is hope for the small business owner. All you need is a website or add, a little creativity, a little time, and you too can advertise your way to success without going to the poor house.

About the Author

Donnie Baird has been involved with work at home businesses for 4 years and is the webmaster/owner of http://internet-work-at-home-opportunity.com . He lives in North Carolina with his wife and two children.

10 Tips for Successful Ezine Advertising

2008-05-23T22:49:00.000-07:00

by: Michael Southon

When it comes to advertising, I've tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs.

The results? Not much.

I was tired of hearing that the Internet is the largest market in human history. Maybe so, but how could I reach those millions of people?

The answer, I discovered, is ezine advertising.

Ezines are sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so.

And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you've matched the ezine to the product you're selling, you've reached your target audience.

There are currently around 90,000 ezines being published every month. So whatever you're selling, there's more than likely an ezine that will take your ad straight to the audience you want to reach.

Ezine advertising is not only effective, it's cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.

As a general rule, you'll always get back at least the cost of the ad, and usually much more. So there's very little risk.

But there are some tips for successful ezine advertising. Here they are:

1. The first and most important rule is: "Track your Ads!" Say you place an ad in 5 different ezines and get a hundred responses. If you don't track your ads, you won't know which ezines were pulling responses and which weren't.

But how do you track your ads?

The simplest method is to place a key or a code at the end of your email address:

yourname@yourdomain.com?subject=ezineA

Then, when you get a reply with 'ezineA' in the subject field, you'll know which ezine it came from.

For a URL, it's the same principle:

http://www.yourdomain.com?ezineA

However, if you're going to code your URLs, you'll need a good webstats program to track the coded URLs. These two programs are excellent and they're both free:

Here's another way to code your URLs: for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in EzineA, this is the URL you'd place in that ad:

http://www.yourdomain.com/EzineA

2. Target your audience. It may seem obvious but some advertisers overlook this. If you're selling a web-marketing course, don't advertise in an ezine that deals with stock options; they probably won't be interested.

Use the 'subject categories' in any ezine directory to find ezines that relate to the product you're selling. You can find a list of 56 ezine directories in 'The Free Directory of Ezines' at:

3. Once you've chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that it's getting results. You've found a good ezine to advertise in.

4. Check to see how many ads are in the ezine. You probably won't get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them.

5. Check to see if the ezine publisher has a policy of never running ads for two similar products in the same issue - your ad will be much more effective if it's the only one of it's kind in that particular issue.

6. Small ezines Vs. Big ezines: bigger is not always better. The big ezines with 1000's of subscribers tend to have more ads than the small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than the big ezines.

7. Repeat your ads. Research shows that off the Web, an ad has to be seen about 21 times before someone acts on it; on the Internet it's about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines offer discount packages for bulk advertising.

8. Email address Vs. URL. The advantage of giving an email address is that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. It's also much easier to track your ads with an email address than a URL.

9. Offer something free in your ad copy. It'll often tip the balance between a response and no response.

10. Keep your ads short, even if you're not using the number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use the word 'You'. Don't describe your product but tell the reader what your product can do for them.

Michael Southon is the publisher of 'The Free Directory of Ezines' http://www.netmastersolutions.com/ He is also the Editor of 'FreeZine Express', a twice-monthly newsletter that brings you details of new Ezines added to the TFDE as well as Articles and Tips on Ezine Advertising and Ezine Publishing. To subscribe, send a blank email to: mailto:FreeZineExpress-subscribe@topica.com

10 Ezine Advertising Strategies For Starters

2008-05-23T22:48:00.000-07:00

by: Diane Hughes
Copyright 2005 Diane Hughes

If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers.

Some spend hundreds in ezine advertising hoping to generate a BIG profit... but it ends up costing them more than they earn.

Yes, ezine advertising works, but if you really want to WIN the ezine advertising GAME you must take in consideration the strategies below:

1. What do you plan to advertise?

e.g. an affiliate product, your own product, a course by e-mail, an ebook, etc.

You must know exactly what you want to promote in other ezines before advertising in them; ask yourself these questions:

Is the product related to your target audience?
Is the product valuable?
Does the seller offer a money-back guarantee?
Does the Web Site make you want to purchase the product yourself?
Does the Web Sales Letter convert into Sales?

2. Who is your target audience?

The product you plan to promote in other ezines must be related to a certain niche (target audience) so don't make the mistake to think that everyone needs or wants what you promote.

e.g. if your product is related to dog lovers, don't advertise in ezines related to cat lovers because you won't make any sales.

3. Where to find the 'BEST' ezine to advertise in?

The 'BEST' ezine to promote a product in is the one targeted to your audience.

The more specific your target audience and the ezine TOPIC, the more sales you could receive.

Also, the 'BEST' ezine to advertise in is the one where the publisher has already built TRUST with his/her subscribers and they purchase regularly from their recommendations.

Ezine Advertising List
http://www.probiztrack.com/go/p.cgi/ezines

4. What's your BUDGET?

If you only afford $300 to spend on ezine advertising, you don't want to spend it all on one ezine. Try to invest your money wisely, step-by-step.

Have you seen a publisher claiming their ezine has 90,000+ subscribers and they sell advertising for $25 - $50 or so?

If these offers sound too good to be true, maybe it is!

5. How many subscribers does the ezine have?

Numbers don't count, the quality of the ezine CONTENT itself is what makes the difference; if a publisher sends too many ads to their subscribers, I suppose you imagine there are not too happy seeing all those ads.

The more CONTENT and less advertising an ezine has, the better RESULTS you could receive from your advertising.

6. Who wrote your Ad Copy?

You know exactly the 'BEST' ezine to advertise in, how much you want to spend on advertising, but your ad copy is weak ... try to improve it yourself or ask a copywriter to rewrite it.

How to make your Ad Copy bring in GREAT results?

- write an eye-catching headline or no one will read your WHOLE ad copy;

- use powerful / action words in your headline & ad copy like 'INSTANT', 'FREE', 'GET', 'CASH', 'UNLIMITED', 'TURN', 'BOOST', 'CREATE', etc.

- write your ad copy to promote a FREE offer like a FREE course by e-mail, a FREE ebook or a FREE sample of a product.

7. Don't want to track your Ad?

Why not? How will you know that the ezine you advertised in is profitable or not?

Most advertisers don't track their ads. Just look in other ezines and you'll see their regular Web Site link, no tracking URL available.

A tracking URL will show you how many clicks your ad receives and how many sales it makes from those clicks.

http://www.probiztrack.com

8. Don't want to use autoresponders in your Ad Copy?

Autoresponders are one of the SMARTEST internet marketing tools simply because they allow you to follow-up with your leads and send out more promotional offers automatically. You only write your messages once and then put them on the autoresponder sequences to be delivered at pre-determined intervals like 1, 2 or more days. You can even use autoresponders to build your own mailing lists of leads and customers.

Instead of sending prospects to your main Web Site page, direct them to a Web Page where they can GET a FREE course by e-mail. Use this course to educate them and build a relationship with them, gain their trust.

9. Want to play with 'SPAM'?

Don't do it if you are SMART. Search on your favorite search engine for "spam laws + email marketing" and you'll get a picture of what 'SPAM' is and how you can protect yourself!

Make sure you read about the CAN-Spam law if you want to know how to legally send commercial emails.

Also, don't forget about the FTC laws on e-mail marketing!

10. What ads are 'BEST'?

If you want to sell something directly from your ad, try Solo Mailings (one e-mail sent to all subscribers with no other ads in competition!)

If you want to TEST your ad or want to promote a FREE offer, try Classified, Top Sponsor or Bottom Ads.

They are much cheaper than Solos and could bring 'POOR' results.

If you invest in Solo Ads, make sure your ad copy is short and to the point, don't bore your prospect with long ad copy.

About the Author

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane

10 Effective Advertising Tips!

2008-05-23T22:47:00.000-07:00

by: BB Lee
10 Effective Advertising Tips!
by BB Lee (c)2002

(500 words)

Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.

Here are a few to try NOW!

1. Never try to sell expensive items from a small classified ad.
Use the two step method. Request the reader visit your site
for free information or email an auto responder address
for more details where you will respond with longer
ad copy to effectively sell your product.

2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to.
Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.

3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech Ebooks on Java-Scripting in a Romance
Writers Newsletter.

4. Target several appropriate publications. Subscribe to the
publications and study their classified ads for several editions
before placing your ads. Practice writing adverts following their
basic ad writing guidelines.

5. Advertise in more than one publication at a time. Why?
You want to pull in as many interested readers as possible in
order to make sales.

6. Change your ad copy if it's not working. If people read the same old
ad copy in the publication every month they will get bored and
probably ignore your copy. It's human nature to do this.
Freshen up your copy with new headlines, different lengths, new
wording, power words, appropriate humor, details, interesting facts,
testimonials.

7. Key your ads to find out which one's are working. Or simply have
several email addresses or auto responders and calculate which
email address receives the most response to your ads.

8. Keep records of every one who responds to your ads. Follow up
with appropriate messages about your product. Of course give
them the option to opt out of receiving further correspondence.

9. Free Classified Ad Sites are a great way to test your ad
writing skills before placing paid ads in publications online.
Study how other marketers at these sites write their ads.
Respond to their ads to see how they further market their
product. Don't forget to set up a free email account
especially to handle your request.

10. Study offline publications. And, advertisements you receive
by snail-mail to see how they put it all together. This will
help to build your ad writing skills and confidence in your copy writing abilities.

------------------------------------------------------------------------------------------------------

BB Lee is Editor/Publisher of SmallBizBits Newsletter.
Visit the site at http://www.angelfire.com/zine/smallbiz
Limited Time! New Subscribers Request Your Free Ad!
mailto:smallbiz@angelfire.com

------------------------------------------------------------------------------------------------

About the Author

BB Lee is editor/publisher of the home based business newsletter SmallBizBits. And a published writer of articles and non-fiction books.

10 Classic E-zine Advertising Tips

2008-05-23T22:46:00.000-07:00

by: Ken Hill

1. Target your advertising.

The more targeted the e-zine is for your offer, the greater your response will be for your proven ad.

2. Track your ads.

Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most profitable.

3. Run your ad for multiple issues.

You'll get a better response, and possibly save money as many publishers offer special deals on bulk advertising.

4. Spend lots of time writing your headline.

An effective headline will successfully grab your reader's attention and target your audience.

Your winning headline will also get people to read the rest of your ad, leading to more traffic and sales.

If you're new to writing headlines, and need some help check out my "9 Power Packed Headline Formulas" at: http://www.scstats.com/r.cfm?i=5652

5. Don't try to sell your product from your ad.

Write your ads to create interest and get people to visit your site.

From here, your powerful sales page will do the selling for you, and you'll be able to get people to join your e-zine or mailing list for successful follow up.

6. Don't use all caps in your headline.

You'll appear like your yelling at your reader, and your ad will come off as amateurish.

7. Include a "call to action."

At the end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your e-zine).

8. Don't be cute or funny with your ad.

You might put your reader in a good mood, but don't count on that translating into more visits to your site or more sales.

9. Offer something for free.

Provide an incentive for visiting your site such as a free ebook, sample chapter, or trial.

10. Subscribe to or view the archives of the
e-zines you would like to advertise in.

You'll be able to see the quality of the content provided, how many ads are published in each issue, and you'll get a good idea of the products those readers are interested in by the ads being run.

Copyright © 2005 Ken Hill

About Ken: Ken's articles have been published in numerous e-zines and web sites all over the net. Keep up to date on his latest articles, and get more new valuable tips by visiting him at: http://kenhill.blogspot.com

4 Steps to Unbeatable Advertising And Still Keep Money

2008-05-23T22:43:00.000-07:00

by: Allyn Cutts
Advertising doesn't have to wipe out your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you're on your way to skyrocketing profit margins!

1. Negotiate
Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. It really get your goat! How do they do it? They're not afraid to ask for an extra discount.

Yep, don't sell yourself short because you didn't ASK the next time your advertising rep makes an appearance! Even if you're already getting a discount, ask for a bigger one. You have not...because you ask not.

2. Trim
Bigger is always better...or is it? When it comes to advertising, don't be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn't mean you'll be trimming the results!

3. Exploit the Freebies
What's the difference between advertising and publicity? ...who's doing the talking. Yeah, when you sell yourself, it's advertising. When someone else is selling you, it's publicity...and it generates credibility and interest that you don't want to miss out on.

Think about the different ways you can get your business in the spotlight. Do you have some news… write a press release? Write some “how to” articles with a short byline at the end and release them to ezines, magazines, newspapers, and other publishers. Why not promote the product of a non-competitor in return for them promoting yours...think of the totally different market they affect!

Yep, there are a lot of ways out there to get free advertisement that will benefit your business. Of course you won't be able to rely solely on the freebies, but hey, you can get a little extra for nothing!

4. Improve Your Offer
Is your deal too good to pass up? If not, you need to improve it. Hey, I'm not talking about cutting prices even more...you've still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.

Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination...which leads ...yep, nowhere. When the customer knows he has until Saturday to purchase an item he'll pay more for on Sunday, he'll make it a priority to head for your shop.

Advertising doesn't have to wipe out your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you're on your way to skyrocketing profit margins!

ABOUT THE AUTHOR

Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

3 Simple But Powerful Off-Line Advertising Strategies

2008-05-23T22:38:00.000-07:00

by: Al Martinovic

There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.

But one advertising method that's neglected by most online marketers is off-line advertising.

There are several low/no cost ways to advertise off-line and I want to share 3 of them with you.

1) Business Cards

If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.

Also, whenever I visit a restaraunt, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course... lol!)

And don't laugh at this! It really works. When I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the very next day.

You can get f-ree professional looking business cards at VistaPrint.com, all you have to pay is shipping and handling:

http://www.vistaprint.com

2) Flyers

With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.)

Or simply hand out your flyers to people you meet on the street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron.

And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often.

Here's a site that lets you create and print flyers or brochures online for f-ree:

http://www.mybrochuremaker.com/

3) Automobile Advertising

What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see.

Your business can be exposed to hundreds, if not thousands of people everyday whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message.

Here are a couple of sites to check out for this very sort of thing:

http://www.iditplates.net

http://www.magneticsigns.com

Those are just a few of the ways to advertise off-line. I'm sure you can come up with other clever ways as well.

You've got a brain... use it!

Al Martinovic runs a successful "niche" business at http://www.ineedsmokes.com and publishes a popular internet marketing newsletter at http://www.milleniummarketers.com

Advertising – The Key to Success

2008-05-23T22:37:00.000-07:00

by: Julie Martin
You have got a great idea, and your website is now complete. You are ready to open for business but where are your customers? Simple – you are going to have to go out and get them. It sounds easy, but advertising can be a pitfall that can cripple many e-businesses.

There are several methods of advertising on the Internet. Some are free, some are low cost, while others are insanely expensive. The first thing you will need to look at is how much you are willing to pay for traffic, and how far your advertising dollar can go.

One of the most effective, and cheapest, methods of advertising is through e-zines. There are thousands, if not millions of e-zines published every single day. The best way to approach e-zines for advertising is to join a couple that fit your product profile and that you find interesting. Most e-zines offer incentives to new businesses signing up, and will even run your ad for free just for subscribing. You can find many e-zines that offer ads for as little as a dollar. It is a fantastic way to reach thousands of people who are already interested in your type of business.

In fact, you can utilize e-zines to promote your product for free, if you can write an informative article. E-zines are desperate for content, and will often offer to publish your article in exchange for a link back to your site. If you go this route, make sure that your article is informative and not just a sales pitch. For example, if your e-business deals with making money from home, an article about how working from home decreases stress would be very well received. You can rely more on making a good impression with the article and a simple link back, than a hard sell that might not even make into print.

Link exchanges are another free alternative to costly advertising. Be prepared to get lost in the shuffle if you choose a popular site. The best way to make use of this method is by running your own link exchange from your site and offering a free posting in exchange for a link back to your site. My links page, for example, can be found at http://www.iscaweb.com/Links.html

Targeted advertising is by far the best way to bring in traffic to your website. By using targeted key words, your customers are not just stumbling into your website. Half the work is already done by the key words. You just need to supply the information. Google Ad Words can be used very effectively as well as other targeted key word companies. Most of these operate on a pay per click basis, so you will need to research your key words and supply the best possible words to ensure a good cost-to-click ratio.

Press releases are a great way to get the word out about your site and possibly create media buzz. While this method is more expensive than the above methods, it has the potential to bring in substantial traffic. Before sending out your release, make sure that it is formatted correctly and contains a powerful first paragraph. News editors are inundated daily and you do not want to get lost in the shuffle.

When writing your press release, it is important to make it news worthy, instead of a plain announcement. Using our example above, if a recent study is released about stress management and working from home, it would be a perfect time to send out a press release that mentions the study and your business. Be prepared to receive phone calls and answer questions if your release is a hit.

You don’t necessarily have to wait for an event to happen to send out your release. If all else fails, get creative! There are many ways to tie in your business to current events, all you need is a little imagination.

We have covered just a couple of ways to effectively advertise your new or existing e-business. The best advice is to start wisely, plan your advertising budget accordingly and get the word out as effectively as possible.

About The Author

Julie Martin ©

Julie Martin is the publisher of “Iscawebs Internet Income eZine” a weekly eZine dedicated to increasing your online profits, no matter what you are selling. Julie also uses the “Plug-In-Profit” system to GREAT effect!

To subscribe to the eZine, or to learn more about the Plug-In-Profit system visit: http://www.iscaweb.com

Advertising Approach For The First-time Webmaster

2008-05-23T22:36:00.000-07:00

by: Royan Shaw
For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :

1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express inclusion for askjeeves, inktomi, altavista,msn etc but keep in mind to have your site submitted to the local index of your region.

For example if you reside in Toronto, Canada and you are submitting for express inclusion in the DMOZ or Canada.com search engine/directory you must ensure that your site is indexed in the Toronto's business and economy directory. Get your site in the local index first things first.

If your submission listing includes the regional version of the DMOZ directory then thats good enough to go.

One point to note is that many of the major search engines and directories actually inter-relate that is they search across each other's database therefore submitting to only one major engine or directory will satisfice for the Internet Marketing beginner.

2. Next, the most overlooked approach for the first-time website owner is the maximisation of the benefit of offline marketing methods.

Promote your website in exactly the same way you would have promoted a normal business by telling everyone about it.

Word of mouth is still the best way to promote a new business.

Put your motto and logo along with your url address on everything from a pin to an anchor. From stationery, pens, letterheads, postcards, flyers,posters, in your usual email, the list goes on...

You may consider placing classified ads in the local newspapers.

Run other programs such as sponsoring quizzes, prize competitions, trivia and other participating programs with your website address. You might ask readers to submit the answer to a quiz by visiting you website. Anything that gets the local community to know that your website exists. You can do it !!

FACT : You have to make it local before you go global.

Most start-up webmasters usually make the mistake on concentrating on those numerous ways to promote their site and become confused on deciding what works best. What works best can only be determined by careful evaluation of each and every advertising scheme in use on the web today :

1. Publisher/advertisers programs

2. Banner exchanges

3. Exit ads

4. Pay-Per-Click

5. Link Exchanges

6. Search engine blasting

7. FFa, classified ad posting

8. Rotator pages

9. _JavaScript based pop-ups etc

10.Express submit to search engines

11.Search Engine Optimisation

12.Adwords by Google

13. Others

Its interesting to note that no seller of the above services except for Google and the other search engine services has ever took the time to evaluate your website to decide whether or not your site is most suitable to fit the advertising package they are offering.

The best approach is to evaluate, evaluate, evaluate. Not everything out there works for everybody in every instant. Test your website across every platform say 10000 visitor package each and assess the outcome one by one.

Some will work better than others but the ones returning the higher rate of response doesn't necessarily mean they are the most profitable unless they each cost exactly the same per 1000 visitor.

What I had recommended in the first two paragraphs above should work best for the first-timer and is the most prudent approach.

Be careful when trying to find the best way of advertising, Don't be caught up in the Internet Marketing clutter out there as every you come in contact with will tell you the advertising method they sell is the best.

Ignore whatever testimony you see written on these webpages, use these services under a trial based approach before you order that 100000 package or start paying that monthly subscription.

Any method you are interested in should be test and proven in quality. Careful tjought and consideration should be given in order to plan, make decisions and control your business operating expenses.

What works for seasoned campaigners of Internet Marketing does'nt necessary works in the same way for the starter.

Your website is unique just like your fingerprint and its now your duty to determine the most economic,effective and efficient approach in promoting it.

R. Urien Shaw

Webmarketing Financial

http://www.royanopia.co.uk/

R. Urien Shaw is a contributor to the WebMarketing Financial Newsletter and the developer of the 43-21 Budgeting Strategy. He is currently a final year student reading for the B.sc in Applied Accounting in London.

Advertising - Does it matter?

2008-05-23T22:35:00.001-07:00

by: Gert Ljungqvist
When advertising, you need to sell your opportunity,
your products, and yourself. What sets you apart from
everyone else?
Maybe you produce a newsletter with a specific content
where there is a demand from a particular group of people,
or you promote your own special product that no one have
not yet seen. That´s a huge benefit! That´s what you
need to sell in your ad campaign, and those are the things
you need to do in order to become successful.

You don´t have to be worried that network marketing
prosperity is difficult. It isn´t. In fact, it has never been
so easy to make a decent second income or even a full time.
But it takes time, persistence and uniqueness.

The people looking at your ads and reading your follow up
letters are going to judge you and your whole business
not only by what the materials have to say, but also by
their appearance.

Be sure you send a powerful, positive and convincing message.
Invest some time and money on your marketing materials, the
payoff will be well worth it.
Look at others ads in the Internet, See what´s attracting you,
this will most likely attract others too.

Do you see what I mean? Your advertising campaign will be
the propel to your business success.
By now you think "How do I create one of those successful ads?"
After all, it´s the words that sell your opportunity.
Write a good ad and it´s taking you to the top.
Let your friends take a look at it and say what they think.

Now where to put your ad? If you place your ad in a pets
publication and the ad is promoting toys for children
you might not get a single response.
But placed in the right publication it will be a winner.
It´s very important that you from the beginning know
exactly where to put your ad. Just think about you having
spent hours on that ad and then you put it in the wrong
publication and get no response at all, that´s a big waste
of time and effort.

My best advise is that you always work on your ads.
Write them down, leave them for some time, go back to
look at them again, let others look at them and after
a while you will see the picture of your ad and you will
see if it´s working or not, if not then you have to start
from the beginning and write a new one and follow the same
procedure again.

The Internet are full of ads, start clicking around and
read others ads, this is the best way to learn what is
working or not. You probably can tell instantly when
an ad is good or not at least after a while.

Now I wish you good luck with your marketing.

Gert Ljungqvist - Mailto:gertljungqvist@runbox.com

Learn How to Develop $6,569 a month
With 30 days of step-by-step Training
From Experts by visiting:
http://www.EliteTeamMarketing.com/37698

About the Author

Gert Ljungqvist works as a Internet Business Entrepreneur part time. He also work with economy in the Swedish Church

Advertising Made Easy

2008-05-23T22:33:00.000-07:00

by: chet holmes

How You Can Make Advertising Pay Big Dividends (source: www.chetholmes.com)

McGraw Hill once commissioned an extensive study to determine what marketing weapons make a company famous in it’s market or community.

The study went on to show that advertising created more product, service, or brand awareness than all other marketing weapons combined.

The fact is, we know that Coke is “The Real Thing” because Coke advertises, not because it has good salespeople or does great direct mail.

Advertising stays in front of your prospects when you can’t be there. While a handful of salespeople can only be in front of perhaps a hundred or so prospects per month, advertising can reach thousands of potential buyers each and every month, week, or day.

Studies also show that advertising inspires confidence from your current clients. When current clients see your ad, it reinforces their belief in you.

It makes them feel like they made the right decision to be your client. But advertising can also waste money if you don’t use it properly.

To avoid wasting money, keep these three tips in mind. Don’t spend money on an advertising vehicle if the majority of its listeners/viewer/readers will never buy your type of product or services.

For example, let’s say that you own a commercial real estate company or a business bank. In both cases, you are only interested in business people.

Broad-reaching television or radio stations or general-interest daily newspapers base their rates on how many consumers they reach.

An examination of their audiences may easily show you that a high percentage of their listeners or readers are not business people, yet you will have to pay to reach all of them.

Conversely, there are more specialized advertising vehicles that target a far greater percentage of your potential buyers.

A business radio program or a business publication will offer you an audience comprised mostly of your potential buyers.

If you do advertise, do not expect that a single ad, or even a few ads, constitute effective advertising. Effective advertising needs to be consistent and steady.

However: If you don’t have the budget to take a full advertising schedule, I often recommend that my clients buy one, well placed ad in the ideal magazine and then use that piece for years sometimes with a banner that says: “As Seen In Industry Today.”

This ad then works very hard for you as a direct mail piece, promo piece, or even a hand out at a trade show.

Don’t spread your advertising too thin. Some years ago, a corporate training company launched its services by buying a few spots per week on seven different radio stations.

Since it was not on any one station long enough to give its message a chance to take root, the advertising was a total failure.

The company should have taken its entire budget and sunk it into one or (at the most) two primary vehicles. Each advertising vehicle has a loyal audience.

You are far better off having a heavy schedule in one vehicle, where you have a chance to break through the clutter and get noticed, than to take a few spots in a half-dozen vehicles in which you get lost in the commercial clutter.

Today, repetition and concentration are the keys to successful advertising.

Another important point along the lines of advertising smart is that cable TV today can virtually change your life in a week. I know a fellow who has an electronic repair business.

He would fix VCR’s, TV’s, Toasters, etc… and he also would come to your home to hook up your entire entertainment system if you needed him to do that. The name of the business was Mr. Tim’s Home Electronic Repair and Installation Service.

First, on my advice, he took an insert in the newspaper. (An “insert” is a flyer that is printed separately and “inserted” into the newspaper as a loose piece of paper).

This is generally a very good way to go with B2B in a trade journal or B2C in a newspaper.

These are good because they fall out of the magazine or newspaper onto your desk or kitchen table and they are less expensive to buy than printing your ad right in the vehicle of choice.

When I ran magazines and newspapers, we discouraged them because we NEEDED ads in the magazine/newspaper, but when we had a client we were going to lose over lack of response, we ALWAYS recommended the insert because they almost always worked.

So Mr. Tim’s Home Electronic Repair and Installation Service took the newspaper insert in the local newspaper and bought, specifically, the major neighborhoods where he felt they have more time than money.

That’s the other beauty of newspaper inserts is that you can generally buy a small piece of the circulation to test the idea or to concentrate geographically. This worked for months for Mr. Tim, as people kept the insert around until they needed him.

But one of the people that spotted that insert was the local cable salesperson who told him he could make him famous. Mr. Tim thought TV would be WAY too expensive, but, as it turns out, in some markets, you can buy just a neighborhood. You can buy by zip code.

So for $200 per week, Mr. Tim was on TV like 60 times per week, spread all over 50 different cable channels.

It was amazing. You’d be watching re-runs of Seinfeld and there would come this Mr. Tim’s Home Electronic Repair and Installation Service ad and his phone would ring. It worked great.

Then one day he walks into a bike shop and someone recognized him from his TV ad. He was becoming famous from this mere $200 per week.

Not for everyone, but if you sell B2C, look into local cable and concentrate with a lot of spots.

Every business action requires some kind of cost justification. Does the effort justify the cost? Company X advertised its professional educational materials.

When it seemed as though the advertising was not working, the company was going to cancel its ad campaign.

Then it discovered a startling correlation between its advertising and its direct-mail efforts: Its direct-mail response went up by 30% in the months it advertised to the same audience.

This is typical. The more penetration you can get to the same audience, the better the possibility that you will get noticed.

In the ’90s, getting noticed is everything. In today’s commercial clutter, you get noticed only by continually reaching the same potential customer with a consistent theme, message, look, and feel.

If you advertise in a print medium (magazine, newspaper, etc.), you will find that most publications will rent you their mailing lists.

This means you can direct mail to the same audience to which you are advertising! This is a very smart usage of marketing dollars.

Look at the lifetime value. If you have an inexpensive product, your advertising has to deliver a high number of leads, or every lead has to turn into a repeat customer.

For example, say your average customer spends $25 with you. If you are spending $1,000 per month on advertising, you will need to attract 40 new customers per month to break even on the ad, not counting any of your other costs, such as product costs and overhead.

If those customers are one-time buyers, then you have to find a way to make your advertising more effective or less expensive. If they become regular buyers, then you can accept lower response rates.

The key here is to look at the “lifetime value” of a customer. A customer who spends $25 a month and comes to your store only once is only worth $25 to you.

But if you can get that customer to be a repeat customer, then that customer is worth $300 a year, or $1,500 over five years!

Most business people do not understand the power of advertising; they do not realize that each new $25 customer is potentially a $1,500 customer!

Advertising brings in the customers, but it is your job to keep them buying from you.

Advertising promotes word-of-mouth

Often, a loyal customer will see your ad while with a friend or business associate. Your customer will show your ad to the friend and say, “Hey Joe, now this is a really great company/product/service.”

Joe will come into your business, and you will ask him how he heard of you. He will say that his friend referred him and never think to mention that it was your advertising that prompted the friend to open his mouth in the first place.

I headed up a Neilson study that tracked hundreds of ads and the response rate each ad generated. Each month, a computer printout listed the ads and how much response each had generated. The first printout came and it looked like this:

* X Company…………22 responses
* Y Company……...….20 responses
* Z Company………….23 responses
* K Company………..223 responses
* J Company……….….26 responses

In the midst of all the other ads generating responses in the low 20’s, one ad was generated more than 200 responses!

Turning to the ad, we expected to find some totally new or unique offer, product or service.

Instead, we found that the product advertised was nearly identical in price and features to four or five other products in the same publication.

Thus, it wasn’t the product that made the response jump so significantly, it was the ad! After a year of tracking the highest response generating ads, we learned that, for the most part, the ads that pulled the greatest response followed four primary rules:

Rule No 1: Is it distinctive? You must design advertising that is so distinctive looking (or sounding, if you’re on the radio) that it pops out of the clutter.

In print, the first goal of high-response-oriented advertising is that it be visually distinctive. On radio, the audio must be distinctive. Naturally, TV has both visual and audio possibilities.

I ran a TV spot advertising a free seminar I’m doing with Jay Abraham. Among other images we used in the spot, I put a shot of me throwing a double side kick (I have 23 years of karate training) to the head of a business owner (we’re both in suits).

What’s the point of that? One point. It makes you want to find out “what the heck is going on there?” Today, 70% of TV watchers are muting out the commercials.

But if you see something really intriguing, you will UN-mute just to see what the heck is happening there.

There’s a spot running right now where this kid sprays his mother with a squirt gun and she pulls the hose out of the sink and nails the kid with it.

I saw that spot several times and it finally got my goat. I wanted to see what they were advertising.

So make your ad distinctive. Something that makes it STAND OUT.

Rule No. 2: Tell me what you want to tell me. If you page through a magazine, you will quickly notice that you do not read the ads that make it difficult for you to figure out what they are selling.

“Clever” is only better if it is “super clever.” Clever headlines that do not tell you what they are trying to sell are simply not effective.

Most ads in most publications today don’t have headlines that tell you what they are trying to sell. In the information age, don’t hint around; say what you want to say, right in the headline.

A good headline follows these four criteria:

* It tells you what the product or service is.
* It starts with the word you or your (not always, but mostly).
* It contains a benefit to the reader. Most companies brag about themselves, rather than talk about the benefit to the reader (prospect).
High-response-oriented advertising focuses like a laser beam on the benefit to the customer.
* It makes the consumer want to read on.

The headline is the ad for the ad. If the headline isn’t good, no one will read the rest of the ad. Responses to ads have jumped ten fold by simply changing the headlines.

Rule No. 3: The body copy should…

Be curiosity driven, unfolding the story you want to tell.

By highly benefit oriented. So many ads talk about features, when it is benefits that motivate buying.

Give you a reason to take action now! Can you offer something for free that will help you engage the potential customer?

Rule No. 4: Ask for the order. Too many ads do not give explicit instructions as to what action you would like the customer to take: “Order today and save,” or “Call us today and receive this free….”. You must always ask for the order!

Summary

Advertising is a powerful tool for becoming a well-known player in any market.

Even if you take a small schedule and a small ad, by consistently letting it run in an appropriately targeted vehicle, over time that ad will have an impact. People will see your logo and it will register.

Advertising supports everything else you do in your business. But it is only part of a total package.

You must have other marketing, and you must make sure, ultimately, that you are treating the customer like gold. Happy customers will spread the word faster, and advertising will help facilitate that. Happy advertising!

Chet Holmes is President and CEO of Jordan Productions, an international training firm that helps companies accelerate growth using Chet’s proprietary techniques. See www.chetholmes.com to attend a webinar about Chet’s concepts.

About The Author

Chet Holmes is author and creator of the popular business series Guerrilla Marketing Meets Karate Master with Jay Conrad Levinson, Business Growth Masters, and Zero to $100 Million.

Chet charges $5,000 an hour and has been paid fees up to $1 million dollars from a single client. He's personally had 50 Fortune 500 clients and has 60 products selling in 19 countries.

4 Steps to eBay Affiliate Success

2008-05-23T22:29:00.000-07:00

by: Anthony Samuel
Copyright 2005 Anthony Samuel

Getting started with the eBay affiliate program is as simple as 4 easy
steps. eBay knows you have a business to run, so they have created a step-by-step guide to see you down the road of success. With the eBay Affiliate Program, you could bring in an extra $25,000 a month, as well as gain access to many tools and strategies that will optimize the working of your website, its effectiveness with search engines and on the Web in general. Getting started in a successful venture has never been so easy.

Step# 1

To register for the eBay Affiliate Program simply to go http://affiliates.ebay.com/ and do a little research. When you have seen the unlimited opportunities for success that the eBay Affiliate program affords its members, you will next want to click on the ‘API Program Join Now’ button. At this point you will be prompted to select the platform you would like to join with. The platform you choose will influence the tier and type of business your eBay Affiliate Status becomes. Each platform offers unique advantages, and should be considered carefully. Once you have selected your program platform, simply click the Join Now button for that particular platform.

Step# 2

After you have completed your application, the eBay Affiliate network you
choose will send you an email with your login details and instructions on getting started. The application process itself is easy, and simply requires some information about your business. This information helps eBay optimize the tools and guidelines they provide you for your success. The application takes only a few minutes, and is not sold to competitors. The Affiliate network you chose will be in touch with your personal information and you can get started with your successful new venture.

Step# 3

Once you have received your password and login information, you can proceed to the affiliate network site http://affiliates.ebay.com/tools/ to find eBay banners, text links, and search boxes. This website offers detailed tracking statistics. The tracking statistics will help you see which products and companies are performing best. This information will help guide you as you develop your affiliation with eBay, and will enable you to make the best decisions for your website’s performance.

Step# 4

The last step to success with the eBay Affiliate Program is to further grow
your eBay strategy using the affiliate website and all of its many features.
The affiliate website will not only get you started down your road to success with eBay, but they will provide you with invaluable tools to maximize your strategy. These tools and kits will help you transition into the affiliate member you want to be, and will continue to keep you updated so you stay current with trends and technology.

These 4 easy steps take you from learning about the eBay Affiliate Program, to being a super successful eBay affiliate.

About the author:
Anthony Samuel is a successful entrepreneur with over 15 years home based business experience in, Internet Information Marketing, Real Estate, & Stocks. Visit his website http://www.sanjen.comfor the internet's top money making opportunities.

3 Unusual Formats For Auctions on eBay

2008-05-23T22:28:00.000-07:00

by: Sydney Johnston
eBay users are accustomed to only two "standard" formats for
sales on eBay: either the 'regular' auction which involves
bidding and waiting; and the Buy It Now, which is an instant
purchase.

But there are three other formats that are less well known.

1. Live Auctions

Before eBay, the traditional auction included live bodies in
chairs and an auctioneer up front (talking so fast he was
frequently unintelligible). Any buyer can still participate
in these live auctions via eBay. Live auctions are a hybrid
- a buyer is 'sort of' present in a live setting yet is at
home using an Internet connection.

The products for sale are usually expensive and unusual.
There are such items as expensive and unique coins, Asian
art, native American artifacts, incredible jewelry, costly
furniture, memorabilia from major sports stars and even
history. Today, for instance, there are documents signed by
John Quincy Adams, Andrew Jackson, James Madison and Ulysses
Grant (he confides that he was strenuously opposed to the
"wicked" war with Mexico).

If you choose to participate in a live auction, be certain
that you register first because you can't just drop in on a
whim.

You can find all the details here:
http://www.ebayliveauctions.com

2. Private Auctions

Private auctions are similar to the typical auction that
we're all familiar with except for one detail - the
identities of the bidders are kept secret. Only the seller
has access to the names.

Why would anyone create a private auction? It's usually for
one of three reasons:

* The item is quite expensive and buyers might be
uncomfortable having others know they can afford such
merchandise. Their concern about their financial status is
most likely misplaced because it is quite possible to
distance yourself from eBay contact information, but much of
selling is about perception.

* The buyers might be embarrassed by the nature of the
merchandise.

* Some sellers habitually use private auctions to make it
harder for their competition to snoop on them.

3. Restricted Access Auctions

This is usually for sales of "adult" items. The main purpose
is to prevent children from seeing this kind of merchandise,
and is similar to having covers on racy magazines at store
checkouts.

To bid on these items, the buyer must:

* Be 18 years old

* Must have supplied credit card information to eBay.The
theory is that no one under 18 can get a credit card and
therefore cannot get into these sections.

* Agree that he is voluntarily accessing restricted access
auctions

In addition, restricted auctions are excluded from the
Featured pages. So if you are a seller using this format,
your listing will be harder to find.

Even though they are less well known, these three formats
for auctions on eBay still account for tens of millions of
dollars in sales each year. If they suit your business
model, you might consider them.

About the author:
Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
http://www.auction-genius-course.com

3 Internet Home Based Businesses Anyone Can Do

2008-05-23T22:26:00.000-07:00

by: Kent Thompson
Copyright 2005 Kent Thompson

If you’re serious about having a home based business, then you need to prepare. The leading reason for a failing home based business is the lack of preparation people commit after they’ve made a decision to start a home based business.

So what kind of home based business opportunity should you take on? Do you want to have an internet-based home business? Millions have done it, are doing it and are earning good livings doing so.

Here are three different kinds of Internet based business models you can try:

1) Be an online retailer for reputable companies. Your home based internet business can give reviews about all the products and services of these companies. Your customers will browse around your website, and then click on to the link. The link will send the customer to the company’s customer service website, which takes care of processing and shipping their order.

Your home based online business website does the marketing, promoting and advertising aspects for these companies. Your commission comes from the proceeds of the sale. You don’t even have to spend money for expensive e-commerce software.

2) You may not be able to bear the pain of separating from your oldest possessions, but how about auctioning these things off? For a minimal entry fee and closing fee, you can put your prized possessions on auction at Ebay or other spin-offs found on the net. This is a virtually free home based business since you don’t pay for web presence. You’ll get traffic since Ebay receives as many as 4 million visitors a day, and you won’t need to worry about your e-commerce software. Plus your small home based internet business stays open even when you go fishing!

3) Sell information. You can start your home based internet business by writing on a subject that you enjoy or are knowledgeable about. If you can do this, then this small home based internet business is for you. Write your e-book and sell it on sites like Ebay.com, ebookAd.com, or Clickbank.com.

These home based internet business are all simple and easy enough to do. You can earn a living on these ideas if you view this small home based business with passion and commitment.

Just remember these home based internet tip:
Constantly fine-tune your marketing strategy and always test new ad copies to see what brings you the most sales!

About the author:
Find out how you can make $1000 per sale in one of the hottest home based businesses! Check out http://RunAdsForCash.com

Fed up with eBay?

2008-05-23T22:24:00.000-07:00

by: Richard Grady
Copyright 2005 Richard Grady

For many people, their first experience of working online involves selling products on eBay. This was how I got started back in 1998 and I know countless other people that have done the same.

However, it is important to remember that eBay is not the 'be all and end all' - there is a much bigger online world out there. My reason for mentioning this is that I have spoken to three people this week who each make a decent full or part-time income on eBay but who are fed up with it and looking to move in other directions.

Having sold on eBay myself, I can understand why sellers do get tired/bored/frustrated with the auction site - it is highly competitive and it takes an incredible amount of hard work to succeed. In addition, it is normally the case that the more successful you become, the harder you have to work. Listing auctions, handling customer enquiries, packing, shipping, sourcing/buying stock, keeping up with feedback, monitoring the competition - selling on eBay is a tough job and it is no wonder that after working in this way for a few years, many people wish they were back in the land of the employed!!

Don't get me wrong, there is good money to be made on eBay for anyone willing to put the effort in and many people enjoy trading on this huge auction site. But it isn't for everyone.

Having spoken to numerous eBay sellers in the past, it seems to me that of the ones that don't enjoy working on eBay, the particular task that they enjoy the least is the packing and shipping of products. Funnily enough, this is exactly the bit of trading that I grew to dislike too.

I (and the sellers I have spoken to) didn't have a problem with creating sales descriptions, dealing with emails, collecting payment (naturally!) and the other administrative tasks involved in running an online business. But wrapping things up and taking them to the post office is something completely different and for me and many others that's where it all started to fall apart :-)

As I said at the beginning of this article, if you are getting fed up of doing the eBay 'thing' or if you just don't fancy the idea to start with, there is a wealth of alternative opportunities available online. My own solution was to get rid of the one aspect of eBay trading that I didn't enjoy - the packing and shipping - and start to produce and sell digital products which could be delivered to the customer automatically. I still have to write sales pages and build websites, I still have to deal with emails etc but I don't have to handle any physical products (neither do I have to deal with payment collection because that too can be handled automatically by software).

Of course my products are very relevant to eBay sellers and indeed, there are numerous individuals and companies out there that have made a fortune off the back of eBay without ever having sold a single product on the auction site. I am sure that there are numerous other problems that eBay users have that could be solved with a new piece of software or a particular service and if the idea takes off, there are 135 million registered users on eBay to market to!

eBay provides a wonderful opportunity for hundreds of thousands of people but it isn't for everyone and if you find yourself frustrated/bored with the same old routine everyday, start to look for something outside of the eBay world.

About the author:

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html

Gaga over Google Adsense

2008-05-23T22:23:00.000-07:00

by: Dustin Hemmerling
Gaga over Google

Google Adsense has taken the world by storm. Now the small guy can get a slice of big profits. But exactly how should one go about generating revenue from it? This article is designed to help you to decide what sort of web-page to make – one that will realize the largest profits.

First you should pick a theme where there is at least some competition. That is to say, if you choose a family history web page, you may only get genealogy ads in your Adsense boxes. These may be very low paying ads and hardly worth your while. Before building a web page you should check and see how much people are paying for a certain type of ad. To that end – PC Bidbrowser will give you an idea how much advertisers are paying at Overture, and you can extrapolate or take an educated guess at Adsense.

But is finding the highest paying keyword the best way to build a page around? Consider the point that there may be so much competition that your web-page may never see the light of day. If no-one ever reads your site, you have no clicks, hence no revenue. No, the money-making truth lies somewhere in the middle. You need a topic that has low enough competition that people will actually find it on search engines, but also high enough competition that you will receive some cash from advertisers.

A neat program called ‘keyword sleuth’ allows you to find alternate keywords that are still highly searched yet low in competition. Other programs do similar functions.

Find 6 or so topics that you find a nice balance between competition and reward. Now how do you build a web-page that will give some new slant on the topic?

Does your web-page really need to be unique? Perhaps you could write an interesting page or two about the subject along with some links. For instance, perhaps you want to write a site on stock market trading. If you’ve ever been in the stock market you could write a real life trading experience. Make it exciting, while keeping it truthful. What led you to invest? What stocks did you trade and why? Did you make money or lose some? Do you have any advice to give to new investors? Could you find a couple of links for free screeners or some other tool that would be useful? Did you employ any special techniques – humorous or not?

You see, it doesn’t have to be about making millions with your trading system, it can be a funny life experience which we all can learn from.

Thanks for reading and I hope you start your profitable business soon.

About the author:
Resource Box
The author - Dustin Hemmerling - enjoys music, computers, and family.
He also provides free information for building a profitable website at:
http://www.freehomebusiness.d2hosting.com
E-mail:turkey303030@yahoo.com

Google's own AdSense Tips

2008-05-23T22:21:00.000-07:00

by: Richard Keir
Copyright 2005 Richard Keir

Google is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense.

What's fascinating to me is that apparently not everyone bothers to read their tips. And even some that do, fail to apply it.

That said, you need to be aware that simply using their tips doesn't guarantee successful ads and decent CTR (Click Through Rate). How many times have you heard this? You have to test. You have to try alternatives and see what really works best for you, on your pages, with your content and your visitors. Test, test, test some more. Track your results, analyze them, try variations. Too many of us don't test. We hear the mantra, but we don't do the work.

First, let's see if we can get an idea about location. (The graphic is included in the article on my site or you can take a look at it at the Google link included below) Generally, above the fold, at the top center of your content, below top navigation is the hottest location. Not immediately below which is good but not quite as hot. In a left sidebar, to the immediate left of primary content or below the primary content are also good. Most other locations are generally cooler.

Again, you need to test and you need to consider your users behavior - and their behavior may vary on different pages with different kinds of content. Google suggests that in some cases, such as articles, the best location can be at the end of the article. To quote Google, "It's almost as if users finish reading and ask themselves, What can I do next?" Well targeted relevant ads right there can provide the answer.

Don't blindly assume that sticking a nice big rectangle in the center above the fold will do it. It may, but depending on your content, it may annoy or inconvenience your users.

Users tend to focus on content, navigation and to a lesser extent graphics. Positioning your ads near these elements will often work well -- if those ads are targeted to your visitors needs.

The top three performers among the Google ad formats are the 336X280 large rectangle, the 300X250 inline rectangle and the 160X600 wide skyscraper. Google reports that the wider formats tend to do better than the taller ones. One reason may be that these are, perhaps, easier to read since they have fewer line breaks and require less eye movement. But, you need to use formats that fit your pages well. Once again, you need to test, but redoing your pages to suit a particular ad format may not be a reasonable alternative and you may discover that a different format actually gets better results.

Now we come to color. Conventional wisdom says that colors which tend to blend into your content do better. Some go so far as to suggest that colors which make the ads look like part of the content are best. Personally, I think anybody really believes those ads are anything but ads, but who knows. Google suggests that you may find that colors that standout from your content do better - or maybe the opposite. This is absolutely an area where you need to test alternative color schemes. Going with the conventional wisdom usually works fairly well, but without testing you could be leaving a lot of money on the table.

Google allows you to have up to three ad units and one link unit on your pages. If you have long pages with lots of text, can only use small ad units or are in a niche with a large ad inventory, multiple units can pay off. Keep in mind that the way ad serving works is that the higher value ads are delivered to the first ad unit block encountered in your code. Always make sure that this first ad unit is displayed in the best location (yeah - test). You want the higher paying ads to be in the prime hot location on your page. Weaker locations can get the lower priced ads. And if none are available, then nothing will display unless you've included an alternate ad URL in your Google code. To maximize monetization you should be including alternate ad URLs, especially if you are putting multiple units on a page. The use of an alternate ad URL also eliminates the possibility of being served PSAs (Public Service Announcements). It's your real estate, maximize your returns.

Nothing here is secret. Except for using the alternate ad URL, all of this information is available from Google's Optimization Tips page - http://www.google.com/support/adsense/bin/static.py?page=tips.html . You can buy books and courses, visit a dozen forums and, in the end it comes down to what your visitors do on your site. The best you can get is general guidance. This means averaged outcomes over many sites, many types of content. If you are serious about doing whatever you can to really optimize your AdSense returns, there is only one thing to do - test. Whether it's AdSense, opt-ins, copy, headlines - anything with a measurable outcome that you can track - then the way to improve is to test and keep on testing.

About the author:
Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building visit http://www.building-ecommerce-websites.com- and you can find more articles at http://www.building-ecommerce-websites.com/articles.

Google Adsense

2008-05-23T22:18:00.000-07:00

by: Phil Wiley
here's an all about Google letter. It didn't start out that way, but when my fingers got typing that's what flowed out of them.

My brain could have had something to do with it too. But not a lot. It's still quite muddled from being ill.

Hope you find this stuff below useful.

1. Google Adsense stuff

I've heard that Google have been getting tough on Adsense sites recently, investigating sites displaying Adsense and removing ones which don't meet the criteria.

You see, what's happening is that people are getting approved for one site, then adding the code to other sites they own.

That's fine by Google as long as the new sites have nothing wrong with them/don't break Google's small print.

Well some of that small print is mighty small and two friends have written to me this week to say their sites have been banned in the past 7 days.

Why?

Well both for the same reason. They both put a lot of work into building new content sites and put the Adsense ads up on almost every page.

But it was obvious that the sites had no purpose other than displaying the Adsense code.

They didn't try to get subscribers to their ezines, they didn't promote affiliate programs, etc.

All they did was have good quality targeted content + Adsense.

Now you might think there's nothing wrong with building a site like that, but Google just doesn't like it when it comes to Adsense.

One friend sent me the letter Google sent him. Here's part of what Google had to say:

"Ads may not be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant."

______________________________________

Ok, so seeing that having quality content isn't enough, what can you do to make sure your own Adsense sites don't fall foul of the rules?

______________________________________

Well what you have to do is give your sites an extra purpose.

Here are a few ways of doing that:

# also display some affiliate links on the pages, and include an affiliate graphic or two.

# perhaps run a news ticker. You can get good ones from a number of sources, but one of the best is http://www.moreover.com which
has newsfeeds covering a huge variety of niches.

# link to authority sites on the subject, even though they're probably not linking back to you.

# start an ezine and have a subscribe box displayed prominently on each page.

# if your site is about online business/marketing give away a free ebook or two. But make sure they're quality one's you can customize with your affiliate links so that you stand a chance
of profiting from them.

# have a poll running on your site. I use a good one from One Minute Poll

If I were you I'd do all of them.

2. Google Adwords Traffic:

One way of GUARANTEEING plenty of visitors from Google is by buying Adwords.

If you do it right you can make a fabulous income. If you do it wrong, you'll be well out of pocket.

Recommended Adwords Resources ->

Chris Carpenter's GoogleCash ebook, which details how Chris makes a living from Adwords. An excellent resource.

I'm a big user of Google Adwords to promote my many mini sites. And it's now made easier because of the help I get from using GoogleCash and AdWords Analyzer. Read the page listed below to
follow this strategy (it works).

http://www.ozemedia.com/google-adwords.htm

3. Google and blogging...

Google is still ranking frequently updated Blogs very high. And having your own blog (and keeping it to the theme of your main site) could be a great way of getting more traffic.

To learn how to do it well I'd like to recommend you read James Maduk's Blogging Secrets which is a really good multimedia ebook. Very tasty.

Like his excellent Google course "How to Get Ranked #1 On Google" it's a combination of Audio / Video / Whiteboard Training and Screen Captures. (plus you get 4 Hours of bonus audio
interviews from his private E-learning sessions.

If you're thinking of blogging for profit you need to read this first.

4. More Google Stuff...

Your commercially oriented sites probably took a rankings kick in the guts in the last Google update.

Don't worry, you're not alone. This site lets you enter the main keywords for your site and see how many other sites with the same keyword phrase have dropped in rankings.

Not really useful, but interesting.

http://www.scroogle.org/

More useful - in fact a MUST READ if you're at all interested in learning more about how and why Google's latest update is affecting your sites - is a detailed online report "A Statistical and Experimental Analysis of Google's Florida Update" written by Leslie Rohde who developed that marvelous ranking software Optilink.

There's no charge to read it, though Leslie could easily have packaged it up into a "special report" and sold it.

When you've done with reading it though, I seriously suggest taking a look at Optilink.

Leslie is one of the most knowledgeable search engine people around, and the Optilink software works a treat.

_______________________

Looks like an Adsense competitor is on the way early in 2004 http://www.quigo.com/adsonar.htm

Overtures efforts in this field are in beta, with some major sites already running content matched Overture advertising, (and rumors that it's going to be opened up to all of us) and Commission Junction have got a contextual advertising/content matching solution in the works - though unlike Adsense it's very unlikely
to offer pay per click.

You can get more on Overture's Content Match here and while you're there you might want to consider advertising on them. I've had an account there for years now and get tons of traffic to my mini sites. A friend of mine, Paul Manuel, wrote a free report
detailing how he makes a great living from his Overture advertising. you can get it here.

Ok, one last Google thing: Trackmeat.

It's no cost software that saves you logging into Adsense 50 times a day to check how your commissions are doing.

Once you install it and click "Go" it minimizes right away, and your AdSense income will update down in the taskbar and system tray at intervals set by you.

It also works for Commission Junction.

(note: I haven't used this software, so I'm not recommending it, just informing you that it exists)

About the author:
Phil Wiley is the author of the best selling book Mini Site Profits www.minisiteprofits.comand writes the free weekly Letter from Phil at www.ozemedia.com

Google AdSense and Blogs

2008-05-23T22:16:00.000-07:00

by: Diane Nassy
If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It’s all about how to line your pockets with money that’s just waiting to be made without working much harder than you already are.

No only are blogs the hottest thing on the ‘net right now, but they are custom-made for Google’s AdSense program. Why? It’s simple. Blogs represent constantly changing and fresh content to Google’s search engine spiders. Feeding fresh content to those little spiders is just like tossing raw meat to a tiger. They just gobble it up. The more pages of your blog that get indexed, the more traffic you get. And the more traffic you get, the more exposure your AdSense ads get. Are you beginning to see where I’m heading here?

It’s not just Google that loves new content, all of the major engines do. In fact, some web-savvy bloggers are testing Google ads on one page and Overture ads on the other. It doesn’t take too long to see which ads are doing the best when you have nearly side-by-side comparison statistics to look at. Just don’t make the mistake of putting Google and Overture ads on the same page together. While they won’t kill each other like a pair of Siamese fighting fish in the same bowel will, you will be violating both sites’ Terms of Service, and it isn’t worth killing the goose (geese) that laid the golden egg.

It’s a snap to set up Google AdSense ads on your blog. Everything you need to know is right inside of the Google control panel. What’s not so easy is figuring out what ads are going to appear on each page. Since Google targets your key words, and your blog articles could possible wander towards any subject, you never know what you’re going to get.

Well, “never” is a strong word because there actually IS a way to pre-test your blog’s ads before you post your newest edition. Here’s what you do:

• Write your blog article like you normally would
• Plug in your AdSense code and then post your newest page to a sub directory that’s not part of your blog.
• Click refresh a few times until Google wakes up and starts sending ads.
• If you don’t like what you see then fine-tune the article until you see the types of ads that you’re looking for.

With some ads paying as much as $5 per click or more, I’d certainly spend an extra 30 minutes or so tweaking my blog. That’s for sure.

If you’re working hard to get your blog in front of visiting eyeballs, then it doesn’t make any sense at NOT to be using Google AdSense to draw every penny out of your site that’s possible. OK, that’s the end of the article. Now get busy tweaking your blog and checking your ads. You’ve got money waiting to be made!

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com

How to Make Every AdSense Ad on the Google Network Pay You!

2008-05-23T16:27:00.000-07:00

by: Diane Nassy
Wouldn’t it be great if every keyword in Google’s entire inventory could be relevant to your site? Imagine that no matter what any person searched for, all of the ads that came up in the SERPs (Search Engine Result Pages) paid you whenever someone clicked on them.

Sound good to you? That’s great. I think it sounds pretty cool as well, so let’s get busy making it happen for your web site.

Here’s a very much overlooked opportunity for AdSense users

That opportunity is called Google Search and this is how it works:

Tucked inside of your AdSense control panel is a section for creating a Google search box. Most AdSense users don’t even pay attention to it, and that’s a shame because hidden inside of that box is a lot of money that’s wanting to be yours.

When you add that search box to your web site you are creating an instant portal into Google’s entire keyword inventory. Any time a visitor runs a Google search from your site, every resulting AdWord ad that appears on the SERPs is tagged back to you. That means that no matter which ads they click on, money goes in your pocket. Got that? What an amazing earning opportunity.

By combining AdSense with the Google search box you open yourself up to an incredible opportunity to monetize your site. In fact, many AdSense users say that they earn more money from searches then they do from AdSense ads on their own page. And it makes sense when you think about it.

A clever idea gets even better

Just as you would expect, Google doesn’t leave you hanging without support or some great ways to make even more money. Take a look at the features and options that you can set up right from within your AdSense control panel.

Customized look and feel

You can grab the standard Google search box and be up and running in seconds. Or you can add your logo and make the box match your site’s color scheme with over 200 available colors.

Control the scope of your user’s search

You can configure the search box to search just your site or the entire Google network. It’s your choice. You can even provide your visitors with radio buttons that let them perform either search. No matter which search they choose, you’re making money every time they click on an ad.

Google will even host your internal site search result pages for you so you don’t have to spend a penny buying extra bandwidth or disk space from your ISP. How’s that for user-friendly?

Online Tracking Tools

Of course, Google also provides you with online tracking and reporting tools so you can see how well your shiny new search box is doing for you. You can see your queries, clicks, click-through rate and total earnings just like with your AdSense for Content ads.

So if you’re not earning money from every ad in Google’s inventory, log into your AdSense control panel and make it happen.

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com

Adsense – When should you use it?

2008-05-23T16:19:00.000-07:00

by: Joanne King
Well I have several sites, some of them I apply the AdSense to; to make a few extra pennies and some of my websites I wouldn’t even dream of placing Adsense to.

For example, I will not use AdSense on a site that I wish to sell one product on, especially my own products. This can take your potential prospects away from what you want them to buy. Why would you risk losing them to your competition or to another site for a few lousy cents? Or dollars if you got the “higher” end priced AdSense ads on your site.

All sites where I am selling a specific product will not have any out going links for me. I want to keep them on my site for as long as possible.
However, I will use AdSense on sites that are more along the lines of “Free Content” websites. Usually these websites I set up, I use directly for making money with AdSense.

What’s interesting with AdSense is that your layout can have a detrimental affect on how much you can earn from using it. Of course testing and re-testing will be your ultimate tool in finding out what works best with your website.

I tend to stay clear of the lay out that looks like Google’s sponsored ads on the main Google website. Everyone identifies these ads as “paid” and not as likely to have as many people to click through them.

Adsense can be a nice little profitable tool if used correctly.

© Joanne King - http://www.joesy.com

About the author:
Get your Free book on “Affiliate Marketing – Quick Start Guide” by visiting http://www.joesy.com.

You are welcome to reprint this article on your website or send to your mailing list however it may not be edited and the link in this bio must stay active. Cheers =)

Adsense - 7 keys to empire?

2008-05-23T16:18:00.000-07:00

by: Richard Keir
Copyright 2005 Richard Keir

There's a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.

And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?

Say, I'm making $5000 - no make that $15,276 a month from AdSense on my sites. And now I'm going to sell all my secrets on how to do that for $67 or $97 or whatever.

So what happened, did I get all bored with my filthy riches and decide to become a philanthropist and sell stuff that makes me 15K a month for a pittance? Or is it something else?

Am I saying it's impossible? Certainly not. I know people who make that more.

But a little reality. Those people don't have 5 or 6 or 50 sites. They have maybe 500 or 3000 or more. Few sites make 20 or more a day. Very few. Average income is probably less than a dollar a day. So with 500 sites at a dollar a day, you've got your 15K a month.

Now the domain names cost you maybe $3500 to $4500. Then you need hosting and somehow you've got to build the sites and get traffic to them. There are excellent tools but the ones that will let you do this kind of thing in a reasonably short time are also very (very) expensive.

And you are continually dealing with sites that don't get indexed or get de-indexed or even get banned. Traffic today, gone tomorrow. Plus, if you're not real careful with those tools you may get an unpleasant letter from Google about a DMCA copyright infringement which could cost you your AdSense account.

You can make money, you can build an empire. But it isn't easy or quick no matter what you hear. And it really isn't a business. It's not a long run proposition, it's not stable. You need to keep creating more sites as older ones fail - or you need to be smart and use those AdSense revenues to build an enduring business.

You put up with this down to here, so here are the real 7 "secret" keys to AdSense.

1. The best performing AdSense type is the large rectangle. This has been tested over and over.

2. The best colors are blue for the link - surfers know that blue means click me. And darkish almost black and grey for the text and url. No borders. The same background as your page. Will it merge into your content? No, that's bogus. There are maybe 4 surfers in this galaxy who can't tell a Google ad when they see one. They are not going to believe it's part of the text. Wake up, OK?

3. Another format which is being reported to more or less work is the full wide banner type layout with text ads and images directly above the links. Try it and see if it works for you. Maybe it's a fad.

4. Keywords and related content are critical if you want targeted ads. If you want high paying clicks you need to target the costly keywords AND have content that supports the keywords.

5. You need traffic interested in the ads. Which means your traffic generation techniques have to be targeted not scattershot. You might hear that 1% or 1.5% clickthrough rate is OK and 3% is good. Nonsense. Really successful people get CTRs that are often well above 30%. Even with modest efforts you should be getting an average 6 to 15% CTR (per ad impression, not pages).

6. You have to track what you're doing and you have to test variations in ad layout, placement, color and related content to optimize your income. No one can tell you how to do it except the traffic coming to your site. If you don't test and track, you're flying blind.

7. You need to keep building new sites.

You are now a member of the AdSense Illuminati. Quite possibly you already knew all that. So why are you looking for something else? Really. This is all you need to start doing it.

Probably any course or book can help you if that's what it takes to get you moving and doing. Ultimately, no one can really show you exactly how to do it. You're going to have to learn the ropes and put in the time.

Like everything in life - the greatest traffic generator, the ultimate course or the super MLM opportunity, if it sounds too good to be true, then it is. There's no magic bullet, no ultimate secret to buy. There's no easy, painless, work free, certain road to riches (except, maybe, inheriting it and that can be very hard on the heirs).

Whatever you do on the net, do it wide awake and with your brain actually functioning. The final un-numbered key is that a technique, a shortcut, an idea that will make what you do easier, faster, or more profitable - one single tiny thing - is worth more than any book or course costs. One useable idea and you've gotten a great deal. If you learned something you didn't know or had forgotten, then it's worth much more than you paid. There may not be any magic solution out there, but there are useful concepts, techniques and ideas. You just have to see them for what they are, and then get busy and really use them.

About the author:
Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building visit http://www.building-ecommerce-websites.com- you can find more articles at http://www.building-ecommerce-websites.com/articles.

Adsense – The Powerful Passive Income Generator

2008-05-23T16:13:00.000-07:00

by: Matt Bacak
Webmasters have a revolutionary new method of collecting income from their websites.
Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.

Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of “banner impressions” dictate the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn.

There is also a great disparity between payouts; because advertisers bid up the price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout.

Google really has taken the web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of the highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google’s adsense success is largely thanks to the fact that Google already enjoyed a fantastic reputation before introducing the program. They are a publicly traded company with physical headquarters. This, and the fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because the program is free. Google benefits by more people using adsense, so offering it for free was the best thing they could do.

One of the driving forced behind the program are its relevance to each and every page on a website; the program picks up keywords appearing in the website copy and automatically displays relevant ads. This increases the chances of people clicking through, and the webmaster collecting more revenue.

People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks.

A major concern for entrepreneurs was the danger of a competitors ads showing up on their site; thanks to the adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters the option of filtering out unwanted ads. They can submit the URL of the competing site in their account, and any ads from the website will be blocked.

Google recently came out with a new feature: small targeted keywords based on the site’s content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters the chance of displaying more advertising in less space.

Adsense also adds creditability to your website; the more focused the content, the better the ads will be and this encourages people to built high quality websites. These make the net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue’s. The visitor does not pay for the information; instead the advertisers do, making the website’s existence possible in the first place.

It is no surprise Google adsense is the most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their “no click no pay” mechanism, or more popularly called “pay-per-click”. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if the system were based on the number of people viewing the ads, instead of clicking on them.

All in all Google adsense has developed itself into a powerful tool, used by large corporations and the kid next door. They have truly revolutionized how the web thinks about advertising and made the process more profitable for site owners, while less costly for advertisers.

About the author:
Matt Bacak became "##1 Best Selling Author" in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories.
Discover The Secrets To Unleash The Powerful Promoter In You! Sign up
for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his
website at http://www.powerfulpromoter.comor http://promotingtips.com

Acne Adoloscent Style – How To Deal With It?

2008-05-23T16:09:00.000-07:00

by: Sher Matsen
Adolescent acne is referred to by many names, teen acne, acne adoloscent, and hormonal acne to name just a few. Whatever you want to call it, it can be frustrating, painful, and embarrassing to a teen.

Living with acne over a prolonged period during your teen years can be emotionally devastating, after all this is the age where your appearance is most important. Teen acne is very hard on the ego, often resulting in teasing and razzing from peers. Some teens suffer from not only acne but sever depression.

During the adolescent years almost every teen will have at least an occasional whitehead, blackhead, or pimple. Adolescent acne usually occurs between the ages of 12 and 20, and is usually the result of fluctuating hormone levels. Once the hormones stabilize out the acne will normally disappear.

So what’s the bet way to deal with adolescent acne? The simplest and most important thing a teen can do, is to learn to take good care of their skin, keeping it clean and as oil free as possible. This is not a cure but can help keep acne breakouts to a minimum.

Eating healthy and drinking plenty of water will also help by keeping the skin hydrated and the body flushed. Girls should use oil free cosmetics. Lightly exfoliating once a week will help open pours, and remove dead skin debris.

Milder cases of acne can be controlled by using conventional over the counter medicines that are applied directly to the skin. These medications usually include benzoyl peroxide or retinoic acid as an active ingredient.

Some natural products that can be used to treat acne are tea tree oil or Echinacea. Wash your face twice a day with a mixture of these herbs to reduce the number of break outs. Both have anti-inflammatory and anti-septic qualities.

In more severe adolescent acne a Doctor may try various oral medications such as antibiotics, oral contraceptives or Accutane.

As teens get older and hormones stabilize, fewer outbreaks should be seen, however some people do continue to have outbreaks well into adult hood. If the teen acne condition worsens or becomes emotionally debilitating it is important to seek medical help from a dermatologist.

You do not want an adolescent to grow up with skin and emotional scars as a result of acne, so treat not only their physical scars but their emotional scars.

About the Author

M.D Stacener from The Acne Cure has been serving customers for over 20 years, providing valuable information to keep you beautiful and healthy. Please visit us at http://www.acnel.com/

Acne - Step 2: Using Acne Face Cream

2008-05-23T16:08:00.000-07:00

by: rudy silva
After you have washed your face with a chemical free soap, use an applicator to dip into Scotty's face cream or you favorite face cream. Place the cream on your face and spread it all around. Massage the cream into your face gently so the skin absorbs the oils in this cream.

These oils will seal the pores and hold the natural moisture of the skin and enhance the curing effects of the cream

You can use the cream 2-3 times a day. It is best to use it after you have cleaned your face in the morning and right before you go to bed. You can also use it during noontime.

You can use Scotty's' cream under your makeup or over your makeup. It will work either way. However, it will work better on a clean face.

You will notice that when you apply the cream it will tingle in areas without sores and may sting in areas of open sores. This will pass and as it does it should reduce the itchiness of any sores.

Scotty's cream has allantoin, which will help to clear acne sores. The oils, vitamin A and E, and minerals in Scotty's will help to feed, rebuild, and rejuvenate your skin. The minerals also help to neutralize the toxic acids that have contaminated and inflamed pores on your face.

During cleansing and fasting, more acid waste may come out of your pores. This is why Scotty's cream will help you to reduce the inflammation and spread your acne.

Tree Tea Oil

To make Scotty's cream or your own cream even more powerful, you can add 5-10 drops of pure tree tea oil to a two-ounce container. You can experiment with the amount to add. You may want to add more drops to provide more tea tree oil for your face. But, do not use more than 15 drops.

Tree tea oil has been found to be effective in various skin disorders. It acts as an antiseptic, antifungal, and antibacterial. This oil helps to bring oxygen to the skin cell, which kills bacteria and fungus and helps to repair damaged skin caused by acne.

Borage Oil

There is one more thing that you can add to Scotty's face cream or your favorite acne cream that will boost its acne clearing power. This is borage oil. Borage oil contains EPA and DHA, which helps to control excessive hormones that cause the over production of sebum.

It is the adrenal glands that produce streams of androgens during puberty. These large quantities of androgens help to activate bone growth and assist in bringing forth sexual maturity.

A side effect of these androgens is the release of excess oil from the oil glands near the hair follicle. This excess gives rise to

§ black heads
§ white heads
§ pimples
§ cysts

So here's what you can do to make your face cream even more effective,

§ Mix one or two capsules of Borage oil into your cream
§ Do this by cutting the tip off of the Borage oil softgel and squeeze the oil into the cream

There is a new form of EPA and DHA that is available in a product called Neptune Krill Oil (NKO)

Neptune Krill Oil (NKO)

NKO is the new EPA and DHA product, which maybe better to use than Borage Oil. NKO has the omega-3, EPA and DHA in the phospholipid form, which is easier for your cells to absorb compared with Borage oil. Borage oil contains the omega-3, EPA, and DHA in triglyceride form, which is more difficult for cells to absorb.

One other good property of NKO is that is does not have to be refrigerated like Borage. It can be kept in a cool place in your cabinets. However, it does cost more than Borage oil.

Word of Caution: As with all creams and oils, if you get any rash or skin reactions when using them, discontinue their use.

Use a good face cream to help clear your acne. You can boost the power of this cream by adding tree tea oil and borage or NKO oil.
Rudy Silva has a degree in Physics and is a Natural Nutritionist. He is the author of Constipation, Acne, Hemorrhoid, and Fatty Acid ebooks. He writes a newsletter call "natural-remedies-thatwork.com." More acne hints and information on his acne e-book can be found at: http://www.acne-remedies.for--you.info

Acne - A Clean Face - Step 1 in a 12 Step Program

2008-05-23T16:07:00.000-07:00

by: rudy silva
For those that need more than a special cream like Scotty's Face Cream, then you need to work harder to get rid of acne. Since acne is a condition that occurs from within your body and exhibits on the outside of your body, you need to,

§ Attack acne from inside your body
§ Attack acne from outside your body

If your acne is not to severe, all you might need is a good cream and need only to follow a few steps in my 12 step program to get you past the periods where acne is active.

If your acne is more severe, than you may have to follow my 12-step program, since acne is an expression of your whole body system and is a reflection of what is going on inside your mind, cell structure and internal organs.

Acne is an excessive toxic condition within your body, which the internal elimination organs are unable to eliminate. So your toxins are moved into your blood and excreted through your skin. It is an automatic survival mechanism your body initiates in an effort to protect the insides of your body - cells, liquid, blood, organs, and tissues.

There are 12 areas that you need to look at,

§ Keep your face clean
§ Using Scotty's acne face cream or your favorite face cream
§ Relive your constipation and the tree day liquid fast
§ Making changes to your diet
§ Get plenty of sun, air, and water
§ Vitamins you need to be taking
§ Minerals you should be taking
§ Special supplements to take
§ Herbal mixture to use or drink
§ Special detoxifying drinks or supplements to take
§ Brushing your skin
§ Change your attitude

Step 1: Keeping your face clean

If you use face cosmetics, you need to stop. Some cosmetics irritate the skin and can cause acne by plugging up your pores on your face. The cosmetics chemicals that can cause you the most skin and pore irritation and inflammation are:

mineral oil
lanolin
parabens
propylene glycol

Look at the label of the cosmetics you use. You will find that many cosmetics, soaps, and sunscreens contain these chemicals.

Find a water base make up, not an oil base. Find one that does not irritate your face and use it sparingly

When you wash your face don't use any commercial soaps since they are filled with chemicals that will irritate and worsen your acne condition. And don't excessive wash your face as this will dry your skin of the natural protective oil. Also, don't keep touching your face since you spread or add bacteria to it.

To wash your face use only,

§ Castile hand or liquid soap
§ Pure glycerin hand soap

You can pat your face with a clean hot face towel to bring circulation to your face and to help open and move the toxic material, in the pimple, to the surface. Do not scrub hard to burst a pimple but just scrub lightly to burst a pimple when it is ready to open.

Use the hot towel application only 2-3 times per week.

When a pimple is open do not continue to rub or scrub it. In fact do not pick or scratch an open pimple since this could create other sores or leave scars that are difficult to remove. Just washing your face with clean soap will keep your face free of toxic matter.

Keep in mind,

Whatever you put on your skin will move into your skin and into your bloodstream.

Most commercial creams, lotions, and soaps are filled with all kinds of chemicals that are toxic to your body. By using them you are making your liver work harder.

During the day or at night avoid resting your cheeks or chin on your hand(s) or arm(s). This can irritate your face and cause acne to breakout. When you sleep, try to sleep on your back and not with your face or side of the face into your pillow.

There you have it. Step 1, shows you how to keep your face clean to avoid getting acne or to help relieve acne.
Rudy Silva has a degree in Physics and is a Natural Nutritionist. He is the author of Constipation, Acne, Hemorrhoid, and Fatty Acid ebooks. He writes a newsletter call "natural-remedies-thatwork.com." More acne hints and information on his acne e-book can be found at: http://www.acne-remedies.for--you.info

A Natural Approach To Managing Acne

2008-05-23T16:06:00.000-07:00

by: Dr. Rita Louise

Almost everyone has suffered from acne at one time or another in his or her lives. It is primarily a disorder of the sebaceous gland (glands in the skin that secrete an oily substance) of the face, the neck and back. When the sebaceous glands become clogged with the oily substance they create, the accumulation results in pimples. There are several forms of acne, but the most common is acne vulgaris, found primarily in adolescents.

The exact cause of acne is not known, but factors that contribute to this condition include heredity, oily skin and androgens. Additional factors include allergies, stress, the use of certain drugs, nutritional deficiencies, liver dysfunction, exposure to industrial pollutants, cosmetics and the monthly menstrual cycle.

In addition, the skin functions to eliminate a portion of the body’s toxic waste by sweating. If the body contains more toxins than the kidneys or liver can effectively discharge, the skin takes over. In fact, some doctors call the skin the 3rd kidney. As toxins escape through the skin, they can disrupt the health and integrity of the skin, creating issues.

Recommendations for Wellness

Note: Some of these recommendations may take 2-4 weeks before any results or improvements are experienced.

Apply distilled white vinegar (can be diluted if too strong) to the face and affected areas. Allow this to sit for 5-10 minutes before rinsing off with cool water.

Lemon or any citric fruit works great as a natural exfoliate, removing dead skin cells that may clog the pours. As with the white vinegar, apply the juice of a lemon (or desired citric juice) to the face. Allow it to dry for about 10 minutes, then rinse with cool water. You may feel a mild sting or burn when the lemon juice is applied. If so, diluting the juice is acceptable.

Increase water consumption. Water helps flush toxin out and help transport nutrients in the body.

Eat a properly balanced diet to ensure proper nutrition.

Take a high quality multiple vitamin and mineral supplement to make up for nutrients missing in today’s foods.

Echinacea or Oregon grape can be used to boost the immune system and fight acne-causing bacteria.

Dandelion, Burdock or red clover can help to keep the liver clear of toxic overload.

Herbal combinations such as Natures Sunshine's Ayurvedic Skin Detox and BP-X can also be used to cleanse and detoxify the liver and reduce acne.

Historically, large quantities of vitamin A have been successfully used to treat severe acne. Large amounts, however, can be toxic and should be used when working with your health care provider.

Consider adding additional zinc to your diet. Zinc aids in the healing of tissues and assists in preventing scarring. It is also important for the body in resisting infection and inflammation.

To clear and heal the skin, try a homeopathic Acne remedy. It can help to dry up pimples & prevent future outbreaks

Do you suffer from a chronic medical condition that defies diagnosis? Do you feel “stuck” or dissatisfied with life? Whether it is a physical problem, an emotional issue, a problem at work or a problem in a relationship, medical intuitive, Dr. Rita Louise, Ph.D. can help you bring health, healing and wholeness back into your life. You can find Dr. Louise at http://www.soulhealer.com

A Look at Laser Acne Treatment

2008-05-23T16:05:00.000-07:00

by: Dave Lavinsky
Laser acne treatment has been around for a few years now, and it is quickly replacing more traditional forms of acne removal and prevention. As antibiotics become increasingly ineffective due to overuse, more and more people are opting for this new technique. During laser resurfacing, a doctor holds a laser pen just above the acne or acne scar tissue and waves the concentrated beam of light back and forth, vaporizing only the unwanted tissue and creating a new surface for skin cell growth. Thus the term “laser resurfacing”. New collagen actually forms after laser treatment. (Collagen is a protein in the skin's connective tissue that helps give the skin its texture.)

Although laser resurfacing is safe and painless in almost all cases, some post-procedural bruising and swelling are normal. In most cases, these side effects persist for seven to ten days. Wait until this passes before applying make-up.

Currently there are no federal restrictions on who can perform laser resurfacing; regulations only affect the laser manufacturers themselves. There are many types of lasers for many different purposes, so be sure to use a dermatologist or plastic surgeon. Be sure to ask where your doctor was trained to use the laser equipment and whether your doctor rents or owns his or her laser equipment. Ask to see before and after pictures of the doctor's cases, and find out how many different types of lasers the doctor owns and how often each piece of equipment is used.

Many doctors feel that laser resurfacing isn’t meant for dark skin because it alters the color of skin too dramatically and unpredictably. Others believe that in the hands of a very experienced surgeon, people with darker skin tones can benefit.

Lasers acne treatment is much more invasive than non-ablative lasers. They remove by erosion, melting, evaporation, or vaporization. Ablative lasers are not recommended for use on darker skin colors.

Laser resurfacing costs upwards of $2,500 for a full face, versus $1,000 for other types of scar and acne removal. Consult with an experienced aesthetic dermatologist and laser surgeon to determine what it best for you. Acne Treatment provides detailed information on the best acne treatments, including laser acne treatment, and scar treatment, as well as adult, natural, home treatment, and more. Acne Treatment is the sister site of Microdermabrasion Web.

3 Easy Ways to Treat Body Acne!

2008-05-23T16:03:00.000-07:00

by: Venkata Ramana
Are you suffering from Body acne? or Zits below the neckline? Don't worry. You are not alone! Lot's of teen get body acne. It is common in the winter months, when you are wearing piles of heavy clothing.

Sweat can clog skin pores and lead to breakouts all over. Other things that can cause body acne are tight fitting clothing ( It traps sweat against the skin, leading to clogged pores and blemishes) stress and hormones. Body acne commonly pops up on the chest and back.

Ø To zap body acne and prevent it from coming back, you can wash your body daily with a salicylic acid based cleanser. Look for this ingredient on product labels.

Ø Shower daily and be sure to shower as soon as possible anytime you have been sweating - such as after playing sports, working outside or just being in the sun. After your shower, you can follow up by a body moisturizer that contains Alfa Hydroxy acid. This will exfoliate skin and help prevent breakouts, without drying skin out.

Ø At Nighttime you can treat body acne just like facial acne, by applying an acne zapping gel or cream at the effected parts.

Ø If your body acne is particularly bad and wont respond to this treatment after about a month, you will probably need to see a dermatologist.

ABOUT THE AUTHOR
Venkata Ramana is a Fitness Enthusiast and a Professional Body Builder. Visit his http://www.awacne.com/ and http://www.awdepression.com/ websites and gain maximum Information to stay fit and healthy.

Acne Treatment Tipsa

2008-05-23T08:21:00.000-07:00

by: M.D. Stracener

Acne is a broad term which includes blemishes, blackheads, and whiteheads. Acne can strike at any age. Effective acne treatments are sometimes difficult to find, and understanding acne and prevention can be frustrating. Here are some acne treatment tips that have worked for many.

Although acne isn’t life threatening it can be uncomfortable and hard on your ego. There has always been a debate about the actual cause of acne. The actual cause isn’t as important as finding a cure.

So is there a cure for acne. Well yes and no. There are many products available and for some they are a cure, for others they do not help. A cure is only a cure when you find a product that works for you.

Most acne treatments will take time to work. It usually takes around 8 weeks before you see any significant improvement so you are going to have to be patient. Once you’ve got your acne cleared up it’s important to continue with the treatment that’s working so it does not return.

If you have serious acne it is best to consult a dermatologist. However in milder cases you will often be able to get it under control by yourself just by preservering. Try these tips to conquer your acne.

Exercise
Regular exercise helps keep your whole body in shape. It builds your immune system and helps eliminate toxins from the body. It’s a great start to fighting acne.

Diet
You need to eat at least 5 servings of fresh fruit and vegetables each day. Fresh fruit and vegetables are full of nutrients that your body needs. They boost the immune system and are good antioxidants. They can work towards helping you get rid of the acne. Try to avoid refined sugars and fatty foods which have are not good for you or your skin. You also need to drink at least 8 glasses of water a day to flush your system of toxins.

Cosmetics
Choose cosmetics that are water based and hypo-allergenic. Avoid oil free products, coal tar derivatives, and heavy creams. Make sure you wash your skin thoroughly every night to remove makeup residue.

Hormones
Hormones can play a role in acne flare ups and they can be used to reduce outbreaks. Your doctor may decide to use HRT to eliminate or reduce your acne outbreaks.

Clean Skin
You need to avoid harsh scrubbing of your face but you also need to thoroughly clean your skin nightly. Use a mild cleaning regime every night. Once or twice a week you should also use an exfoliator to gently remove damaged skin and unplug pores.

Shaving
Is actually a great exfoliating treatment the removes dead skin. However you should never shave an area that is infected or inflamed. Always use a shaving cream if your skin is sensitive.

Stress
Can be a contributing factor to acne so try to relax and unwind. Emotions trigger chemical reactions in the body which can cause an outbreak.

You can help control your acne outbreaks by following these simple steps. What are you waiting for?

About the author:
MD Stracener from The Acne Cure has been serving customers for over 20 years, providing valuable information to keep you beautiful and healthy. Please visit us at http://www.acnel.com/

Acne Program - Step 8 Vegetables to Eat and Drink

2008-05-23T08:19:00.000-07:00

by: rudy silva

Eating and drinking vegetables is necessary for good health and for keeping your skin free from acne. Most people don't eat enough vegetables and seldom drink their juices. Here is a list of vegetables and their juices that you need to eat and drink daily to help eliminate your acne.

Vegetable juices

Vegetable juices are absorbed quickly into your bloodstream. As a result, your cells are quickly provided with nutrients that feed them and that wash away waste. Vegetable juices give you the opportunity to get quick relief from various body conditions such as acne, skin disorders, and constipation.

Eating and drinking vegetables provide you with minerals and nutrients that build your blood, tissue, bones, and cells. It is minerals that build every part of your body. It is minerals that keep your body's pH at the required level. It is minerals that keep your body alkaline by neutralizing body acids. Concentrate on putting minerals into your body by eating and drinking plenty of fruits and vegetables.

Carrot apple juice

Drink carrot juice every day. I like drinking carrot juice mixed with apple juice. My stomach can handle this combination better.

Carrot juice contains many vitamins and minerals. It is high in beta-carotene. Carrot juice will enhance your skins health and help you eliminate acne.

Carrot, spinach, and apple juice

A combination of carrot, spinach and apple juice is a powerful drink for cleaning the colon, relieving constipation and improving your skin conditions.

To make this drink, juice 3-4 carrots and a bunch of spinach. Then add juiced apples to make this drink more drinkable.

Vegetables

The word phytochemicals is used frequent here. Phytochemicals are all of the chemicals that exist in vegetables and fruits. There are so many phytochemicals that scientists have yet to investigate and learn about all of them.

Here are the vegetables that you should be eating the most of, so you can support the cleansing of your face and eliminating acne.

* Carrots - contain a rich source of vitamin A-like carotenoids. These phytochemicals have been shown to enhance the health of skin and repair it when it is damaged.
* Cabbage - helps to detoxify the body of harmful chemicals from the air and food additives.
* Celery - helps to reduce nervous tension. It contains many minerals that help to neutralize body acid waste and is high in fiber
* Cucumber - helps to reduce acne problems because it is high in silicon and sulfur. It is also a diuretic which helps flow more water through the kidney to clean out your blood
* Broccoli - is rich in beta carotene, a precursor to vitamin A, which is good for the skin
* Garlic - is a natural antibiotic and will help relieve skin bacterial infections
* Green pepper - The nutrients in green peppers are good for liver health and constipation. Its minerals are good for neutralizing acid waste.
* Radishes - help to digest your food. Good digestion is necessary to avoid constipation and to keep the liver and pancreas strongSprouts - provide plenty of vitamins and minerals, which help to reduce body acids
* Watercress - helps to prevent vitamin and mineral deficiencies at the skin surface. It provides Vitamin A, B1, B2, C, iron, manganese, copper, and calcium.

Look this list of vegetable over, make a list of them, and head for your favorite store, or farmers market. Concentrate in eating and drinking these natural products and you will see results in your health and a decrease in your skin disorders.
Rudy Silva has a degree in Physics and is a Natural Nutritionist. He is the author of Constipation, Acne, Hemorrhoid, and Fatty Acid ebooks. He writes a newsletter call "natural-remedies-thatwork.com." More acne hints and information on his acne e-book can be found at: http://www.acne-remedies.for--you.info

Acne and Green Tea

2008-05-23T08:16:00.000-07:00

by: Elaine Clay

Green tea is used by the Chinese as a traditional medicine to treat many ailments including acne and to improve general well-being. But does it provide an effective herbal alternative to modern medication?

The answer seems to be ‘Yes’. There are only two herbal treatments that are known to be effective in treating acne and green tea is one of them.

In a recent study by Jennifer Gan-Wong, M.D. a green tea cream was trailed against a 4% benzoyl peroxide solution on people suffering with moderate to severe acne. The results from this research study showed that green tea was just as good in treating acne as the benzoyl peroxide.

But benzoyl peroxide dries out skin causing itching or allergic reactions. Unlike green tea that has the added advantages of natural anti-bacterial properties and antioxidants, particularly epigallocatechin gallate which is 200 times more powerful than vitamin E at fighting free radicals.

Green tea also helps to reduce inflammation, hormonal activity and aids in detoxification - which is all good news for acne sufferers.

Green tea extract is an extremely versatile herbal supplement - it can be administered topically, often being used in creams, taken as a in the form of a pill or incorporated into your diet and drunk as a tea.

This last method is very popular (Green Tea with Honeysuckle is often known as ‘Pimple Tea’ in many Chinatowns) when drunk after a meal it aids digestion and helps to detoxify your system, getting rid of the toxins that can cause acne. Tip: don’t drink it with sugar, this will neutralize the worthwhile effects of the tea.

It seems that taking green tea for acne is a win-win situation… It has many beneficial properties which promote good all-round health with little or no known side effects and for the price, green tea it’s definitely a herbal treatment that’s worth trying.
======================================

Elaine Clay is the owner of Acne Treatments Online.com :: Get articles and information to help you find proven and effective acne solutions available online to treat and get rid of your condition safely and naturally
- Feel free to use the above article on your web site or ezine. Provided that it is published in it’s entirety, including my resource box above and a “live” clickable link to: http://www.acne-treatments-online.com

Surprise! Accounting is the Hot New Major

2008-05-23T01:49:00.000-07:00

by: Donna Monday
There was a time when accounting was the boring college major that many people regretted signing up for. A constant barrage of numbers, statistics and spreadsheets was none too interesting.

Boy, have times changed! Thanks to recent accounting scandals by companies like Enron, there is a high demand for accountants and auditors.

According to the Job Outlook 2005 survey, accounting comes out on top as the most in-demand major on college campuses. Forget dot com start ups. Cleaning up a company’s accounting books is what’s in.

But can accounting be sexy?

“All the focus on accounting created a perception to students that accounting matters and is perhaps even sexy,” says Ira Solomon, head of the department of accountancy at the University of Illinois at Urbana-Champaign.

Colleges are scrambling to find more accounting teachers and professors to replace those retiring. Not an easy task, since there are twice as many accounting faculty openings than applicants to fill them.

Here are the top 10 most in-demand college majors as surveyed by the National Association of Colleges and Employers (NACE):

1) Accounting
2) Electrical Engineering
3) Mechanical Engineering
4) Business Administration/Management
5) Economics/Finance
6) Computer Science
7) Computer Engineering
8) Marketing/Marketing Management
9) Chemical Engineering
10) Information Sciences and Systems

If you’re good with numbers and a stickler for details, you might want to consider accounting as a good career choice. However, you’ll probably have to take a number and wait in line behind all those other future accountant hopefuls.

About the author:
***********************
Copyright 2004
Donna Monday writes employment related articles for
http://www.get-a-job-interview-quick-tips.com

Home business happiness

2008-05-23T01:34:00.000-07:00

by: Stephen Mistretta
Stephen Mistretta
Defining Your Happiness For Home Business Success
You might be saying now “Steve why are you writing an article on happiness? This is a Home Business Site!” The reason is that I estimate that at least 70%+ of you are making the switch to Home business due to lack of feelings of happiness and fulfillment in your life.
For this reason, it is important for you to understand what you really want to achieve from your home business.
Personally, I have been trying to define in my life what really makes me happy and how I can make money at it. What I am looking for is much more than money. I am looking for calm and a sense of peace in my life.
To find out if you are really ready to work for yourself from home? Ask yourself the following questions:

1. Do you have a hobby that you would do daily for free?
This is one of the keys to success and happiness in a home business. You must have drive and passion in order to succeed. Doing something you really enjoy will help smooth out the bumps in the road. Also, doing something you really enjoy will help you to tolerate the remaining time at your ‘other’ job. Please do not choose a home business based only on your perceived earning potential. If you do, the chances are you won’t have the long-term persistence needed to succeed.

2. Is it money that you really want or is it the freedom of choice you really want?
This is a critical question because, again, if it is solely money you are looking for you will not have the enthusiasm and passion needed for long-term success. Focus on doing what you love and the money will follow. People will see your enthusiasm and it will spread to your clients.

3. Are people you work with dragging you down emotionally and spiritually?
One thing I know for sure is that I no longer want to be around negative people. Mark Twain has a great saying “Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.
Everyone knows a person like the character on Saturday Night Live “Debbie Downer.” Lets face it, some people are only happy if they are complaining about something or are raining on someone else’s parade. Avoid these people at all costs, remember it is better to be alone and focused and passionate about what you are doing.

4. Do you want to start off fresh where you are in control?
Starting your own home business is like having a clean tapestry for painting. You control your destiny. You control what “colors” to use. Think big, never small, and you can do it.
Jeff and I have created our site to help you with home business questions from A-Z, please use it and sign up for our newsletter. We will be updating the site weekly with info to include:
Interviews with some of the top Internet marketers and some of the top self-improvement people on the net.

5. Do you enjoy helping others when you can?
Owning your own business provides you with an opportunity to give back to your community. This also provides an excellent Barter and Networking opportunity. Help as much as you can afford to and these good deeds will come back to help you in the future.
Have faith in the overall good in people but, at the same time, realize that some people might try to take advantage of your generosity. Use bartering in some of the situations to help lower your overall costs.

6. Do you believe in expanding your mind through research and networking?
If you enjoy research you will be well served by starting your own business. You will have to learn some Accounting basics and Marketing skills as well as some Tax basics. Network with people who can help you in these areas. Suggest bartering your services with them. This is a great grass roots way to get advertising for your home business. If you come across a dishonest person, break the relationship as quickly and tactfully as possible - they will only cause you harm and heartache.

7. Are you dedicated and disciplined?
Setting up a schedule and ‘things to do’ list will greatly help with your organizational and time management problems. You must be disciplined and stick to your schedule. Complete one task at a time and move to the next. MANY business have failed because of having to many‘ irons in the fire.’ This leads to lack of focus, which is one of the number one reasons that businesses fail.

8. Are you prepared to ignore the negative ‘nay sayers’?
Be prepared to have to ‘cull’ some of your friends, There will always be people who are jealous of your drive, passion and determination. Accept that fact and don’t let them take up any of your time. If the Nay Sayer is your spouse or another family member, sit them down and tell them how much your new business means to you and your future together. If they cannot be positive, ask them not to comment at all. Usually after family members see how hard you are working they will come around and begin to support you. Try getting them involved with smaller tasks that they can take off your plate.

9. Are you prepared to work at your other job until your Home Business takes off?
This is something that people don’t think enough about. You should be prepared to stay at your ‘other’ job for at least six months while building your home business. Many people have quit only to find the HB doesn’t provide enough immediate income so they have to crawl back to the old job, or worse find another lower-paying job. I personally made this mistake

10. Are you prepared to take an open and honest look at your behaviors?
This is something that I really had to be honest with myself about. For years I had grown a negative attitude, almost to the point that I had a chip on my shoulder. I sat down with an old friend and discussed my situation and he said “Steve your attitude stinks.” I was in shock. Upon really looking at my behavior I saw that I had created negative ‘anchors’ that were standing in the way of my success. When I looked at a job, all the negative feelings from my previous jobs flooded into me. Be conscious of what you are feeling, and be prepared to eliminate the negative and accentuate the positive. Remember, Bill Gates started in a dorm room, Michael Dell started in a garage. Do not be afraid. You CAN do it - it takes a plan, discipline, hard work and follow through.

In closing, let me say once again that you can do it. You deserve success and the happiness it brings. Franklin D. Roosevelt said “The only thing we have to fear is fear itself.” Don’t be afraid - you deserve this success. We all do. Nelson Mandela put our ideas about self doubt and fear far better then I ever could:

“And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
— Nelson Mandella

Now get out there and kick butt. If you would like to contact me please see below.
We are always looking for positive, persistent people to partner with. If we can help you in your success we will be glad to do so.

About the author:

Stephen Mistretta is partner in
www.Home-Business-Success.biz
a Home Business Guide and Portal. Steve can be reached at Steve@Home-Business-Success.biz

Network Marketing for Easy Money!

2008-05-23T01:30:00.000-07:00

by: Craig Ritsema
Author: Craig Ritsema

Ok, I know what you’re thinking, another marketing guru selling a way to make quick money. Well, sorry, that’s not the kind of easy money I’m referring to.

Network Marketing has been around for a while. Most of us know someone who has a friend or relative who became involved in off-line network marketing. We listened to their sales pitch with our mind already set on how we were going to say no and the best way to get out of the meeting as quickly and painlessly as possible.

Through out the sales pitch we thought to ourselves, what would drive someone to put this much effort into selling these products? Why would they spend all this time promoting their product to their friends and relatives? Would we ever be able to meet them again and look them in the face wondering if they were going to start into their sales pitch?

All in all, this kind of network marketing seemed rather painful to someone from the outside. Not only was it time consuming, but you needed to be a person with the ability to sell. Most people involved this way did not start out as professional sales people, but they knew they would need to learn these skills in order to succeed.

What our friends understood about network marketing is that the first customers are the hardest. Once these customers started recruiting their own customers things started getting easier. Over time, their income would grow faster. They were sold on the product they were selling and definitely the concept of network marketing. They were persistent and determined not to quit!

I could not help but think – could they really be on to something? It seemed impossible, but what if it worked? Our friends did eventually become successful. But I believe it was only because they were determined to make it work. Giving up was not an option for them.

Times have changed and off-line network marketing has turned into on-line network marketing. The concept remains the same:

- Sell someone else’s products and make a commission on each product.

- Sell the opportunity to others so they do the same, while making a commission on their sales as well.

The second sale is what makes network marketing most rewarding and leads to “RESIDUAL INCOME”. This kind of income keeps coming without you yourself having to do the work.

Today, online network marketing has greatly simplified selling other companies’ products. Not only do they generally do the selling for you, but THE WORLD IS NOW YOUR PROSPECT!

To become a network marketer all you need is a computer, internet connection and a good product with opportunity that can be sold. POINT AND CLICK IS THE METHOD OF SALES TODAY! Good companies offering affiliate programs for network marketing also provide many ways to learn the ropes and how to sell their products. Anyone can learn how to do it!

If online marketing is so easy, why isn’t everyone doing it? It takes time and persistence. This is the hardest part. Our friends understood this and they were determined to succeed and persevere.

Is online network marketing easy? Yes. Does online network marketing take time and effort? Absolutely. Persistence and determination are the key skills needed for today’s environment. The actual work is easy.

Do you want to make money? Are you determined and willing to persevere? Then set your mind on success and grab your network marketing gold!

You are free to copy this article to your site as long as you include the following resource information with an active link to my site:

Craig Ritsema operates a successful part time home business and resides in Michigan, USA. For more details visit his site at: http://part-time-work-at-home-opportunities.com

About the author:

Craig Ritsema operates a successful part time home business and resides in Michigan, USA. For more details visit his site at: http://part-time-work-at-home-opportunities.com

Stress: Guilty As Charged

2008-05-23T01:28:00.000-07:00

by: Steve Gillman
How To Defend Yourself

Do you ever find yourself feeling overwhelmed? Do you sometimes feel like you just have too much to think about? Does it make you tired, irritable, or even depressed? What can you do about it?

People rarely go to the doctor to say "I think I have stress," and yet the National Institutes of Health say that 80% of illnesses are caused by stress, directly or indirectly. Hormones, such as adrenalin, are released into your blood when you're stressed. This causes a rise in blood pressure, a faster heart and breathing rate, and faster conversion of glycogen into glucose. These are good things if you need to escape a charging grizzly bear, but when these effects are prolonged, the immune system is depressed, and your body suffers other negative changes.

Common effects of prolonged stress include fatigue, pain in the muscles and joints, headache, mental confusion, depression, anxiety, and irritability. Stress reactions cause your body to use too much energy, which can result in physical and mental weakness.

Managing Stress With Meditation

Years ago at Stanford University, an analysis of 146 meditation studies was done. The conclusion was that meditation not only was beneficial at the time of practice, but that it significantly reduced anxiety as a character trait. The studies focused on transcendental meditation, but it's probable most methods have similar results. (Reported in the Journal of Clinical Psychology 45: 957974, 1989.)

The bottom line is that stress is a killer, and that meditation really can help you defend yourself. Traditional meditation may have the most beneficial effects, but maybe you're short on time, or uncertain about learning to meditate. In that case, there are two simple techniques you can learn in a few minutes, and start using today.

The first is a breathing meditation. Close your eyes, let the tension drain from your muscles, let go of your thoughts (to the extent possible), and breath deeply through your nose, paying attention to your breath. As thoughts or sensations arise, just acknowledge them and return your attention to your breath as it goes in and out. Do this for five or ten minutes.

To use the second technique, stop whatever you're doing when you feel stressed, and take three deep breaths. Watch yourself until you identify what is bothering you. Are you worried about something? Is there a letter you need to write? Maybe your neck is sore. Note everything you find.

Now deal with these stressors. Write the letter that's on your mind, take an aspirin, put things on tomorrow's list. If the best you can do is recognise there's nothing you can do right now - then do that. With practice, you'll get better at finding what's just below the surface of consciousness, irritating you. After you address these things, close your eyes, take three deep breaths, and you'll feel more relaxed and able to think clearly. Try it now.
About the author:

Steve Gillman has meditated and studied meditation for over twenty years. You can visit his website, and subscribe to The Meditation Newsletter at: http://www.TheMeditationSite.com/newsletter.html

eBay Gold

2008-05-23T01:24:00.000-07:00

by: Greg Hayes
Internet auctions are relatively new having been around since the mid 1990's. There are several Internet auctions including Yahoo Auctions and UBid. But of course the undisputed king of Internet auctions is Ebay. Ebay has over 40 million registered users making it one of the top 10 most visited websites in the world.

I discovered Ebay way back in 1998. At first, I was strictly a buyer. I was amazed at the thousands of items that could be found on Ebay. Just about anything you can imagine can be found on Ebay. And there were more incredible bargains to be found than at any other ecommerce website or brick and mortar store I had ever visited. After about six months or so of buying, I began selling items on Ebay. I had an extensive collection of unbuilt as well as built plastic model cars. I began placing the models on Ebay with starting bids of $5.00 and no reserve. To my surprise, people started jumping all over these model kits. Some of them sold for as high as $70.00. It was at this time that I realized the enormous money making potential of Ebay. The key to being a successful seller on Ebay is selling items that people want. There are a number of ebooks on Internet auctions that tell of the importance of a great headline and a killer ad for your auction. While this is true, it is also important to remember that the best ad in the world will never sell an item that no one wants. The items that do well on Ebay are unique or interesting items. Antiques, pottery, collectables and high-end apparel are just a few of the items that will bring high bids on Ebay. If you can easily find the item at Wal-Mart, chances are it will not do well on Ebay.

There are a number of wholesalers around the country that you can buy merchandise from to sell on Ebay. But before you buy, do your homework. It's very tempting to buy a bunch of electronic widgets that sell for $2.00 a piece. You might think you can buy 20 of the $2.00 widgets and then sell them for $12.00 a piece on Ebay and make a killing. Unfortunately, you discover that no one is bidding on your widgets despite the fact that you have started the bidding at a mere $6.00. In fact, there are very few people that are even viewing your auctions. The end result is you are now stuck with 20 widgets that no one wants. The first mistake here was not doing a search of widgets on Ebay to find out if they're hot or not. The second mistake was trying to sell an electronic item. Yes, I know there is a huge market for electronic gadgets. That's the problem; the market is too huge. It is already saturated. How many times a day are you bombarded with offers for the latest and greatest cell phone or digital camera? If you try to sell in this market on Ebay, you're encroaching on Best Buy's turf, which means you'll be smashed like a bug. On the other hand, how many offers do you receive for NASCAR collectibles or Gucci shoes? Or how about die cast models? These are the hot items on Ebay. These are in demand items and more importantly you can sell these items without competing against Wal-Mart and Best Buy.

If you're new to Ebay, the first thing you need to do is to build positive feedback. Feedback is vital to your success on Ebay. Potential buyers will read your feedback in order to determine if you're an honest seller. If you have high numbers of negative feedback, many buyers will look elsewhere. Take a look at some of the Ebay Power Sellers feedback. Many of them have feedback in the thousands with a rating of over 99% positive. It's no secret how these Power Sellers became successful on Ebay. They take care of their customers. This means they'll have plenty of repeat business.

When you first sign up with Ebay, you'll have zero feedback. Most buyers will shy away from an Ebay newbie with zero or very low feedback. Start building your feedback rating by selling personal items from around the house that you no longer want. This is a good way to get the feel of using Ebay and to build positive feedback. You should invest in a good digital camera. Good clear pictures are an important selling feature on Ebay. Remember to describe your items accurately and honestly. Do not try to trick or deceive buyers in any way. You can't afford receiving negative feedback this early in the game.

I came across a perfect example of a deceptive seller on Ebay a while back. The seller had sold a pair of slightly used shocks for a 2003 Chevy pickup. He used Ebay's Buy-It-Now feature to sell the shocks for just one cent. Wow! What an incredible deal! But wait a minute. The unwary buyer forgot to read the entire auction. The shipping charges were a whopping 60 bucks! The result was a pissed off buyer and negative feedback for the seller. This was an obvious attempt on the part of the seller to make money on the shipping costs. He was banking on the fact that the buyer would not read the entire auction and would simply assume the shipping charges would be reasonable. Do not use deception in your auctions or try to make money on shipping costs. If you treat your customers the way you expect to be treated you will never go wrong and you'll be well on your way to building a reputation as an honest top-notch seller.

If you happen to get a few non-paying bidders, resist the temptation to leave negative feedback for these individuals. Leaving negative feedback will only result in possible retaliation by the non-paying bidder and negative feedback for you. Once again, you do not want any negative feedback this early in the game. Buying items off of Ebay is another great way to build positive feedback. When you win an auction, pay for the item promptly. The result will be positive feedback for you. Most buyers will not care whether your feedback came as a result of buying or selling as long as it's positive.

After you've built a feedback rating of least 25, you'll be ready to start purchasing wholesale merchandise to sell on Ebay. Remember what I said about doing your homework before buying merchandise. If you have your eye on a particular item you think might sell on Ebay, first do a search of that item on Ebay to find out what people are bidding if anything on the item. If it looks hot, at least 7 or 8 bids, then it's probably a good bet. If it doesn't appear to be getting many bids, you should steer clear. You can also do an advanced search for auctions that have already ended. It's a great way to find out the final bid price for a particular item. A few extra minutes of research can save you from a giant headache down the road.

About the author:
Are You Tired of the scams and the get-rich-quick schemes?
Greg Hayes is founding editor of http://www.mammothprofits.com
Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.

Health Insurance and health care

2008-05-23T01:22:00.000-07:00

by: Mike Yeager
Health insurance is something that everyone needs today. The rising cost of visiting a health care provider or a hospital stay makes it imperative that everyone have some type of health care coverage. Government statistics estimate that over 40 million people in America are not covered by any type of health insurance on any given day. That's an enormous number of people who really are taking a financial risk.

Even if you're on a tight, limited budget, it's very important that you pick up some kind of affordable health insurance. Even if you only have a plan that covers unexpected hospitalization, your peace of mind will be greatly enhanced. Keep in mind that a catastrophic health insurance policy can come with a high deductible before their coverage kicks in. They don't pick up the cost of preventive physician visits or emergency room visits to get a few stitches.

Some questions to ask when considering affordable health insurance.

1) Can your and/or your family afford to pay ALL your medical expenses if you're sick or injured?

2) How much is the deductible?

3) How much are the premiums?

With a little searching and comparison shopping you find the best rate for your personal affordable health insurance.

About the author:
Mike Yeager
Author/Publisher
http://www.a1-healthinsurance-4u.com/

Hair Raising Stuff

2008-05-23T01:20:00.000-07:00

by: Kacy Carr
Definately without a doubt it was a new image that was needed for my summer holiday. I was sick and tired of looking like the queen with the same hairstyle for as long as I could remember.

Well that was all about to change as I went on a rampage emptying every shop shelf of every glossy magazine that I could find. That evening all engagements were cancelled with Coroanation St, Emmerdale and Eastenders. Sacrafices had to made as I was on a mission to find the new me.

Settled down for the evening with every brochure and mag at my side, I flicked through every page of every mag not leaving a page unturned. There had to be a style in one of them that was going to help me in my quest in finding my new image.

After a couple of hours, there jumping out at me as plain as day was the most wanting to die for hairstyle you ever did see. This was it with out a doubt, the style that I knew was going to give me my new look.

Returning the next day from the shops armed with hair colouring lotions conditioners scissors etc. I raced up the stairs to the bathroom missing every other step with sheer excitement. Why would I not be excited? tomorrow I was to be a different person. No animosty spared between the old image in the mirror as I said my goodbyes

Smelling like a peroxide skunk I carried on following the instructions on the box. No matter how sweet scented that sachet of conditioner was it was not powerful to rid the odour that lingered, but it was all going to be worthwhile in the end I said to myself as I glanced down for about the hundredth time at the picture in the mag.
Forty minutes was up and it was now time to rinse dry and style.
(Enter the blonde bombshell)

Staring down at the picture in the magazine and back to my reflection in the mirror, told me something was not right Two styles couldnt be any more different.

I followed the instructions as prompted, where could I have gone wrong? I screamed out loud. I will tell you, came a voice from the other side of the bathroom door. It was my husband who on hearing all the fuss decided to check out what was going on. I will tell what is going on I yelled back at him.

After explaining about how I felt about myself I handed him the magazine with the picture of this fabulous hairstyle on this beautiful model. He looked for a long while at the photo and then back at me, repeating this motion many times.
Darling I do not want to upset you he replied, but the reason that you will never have that look is because you do not have that face.
So why not make do with what God gave you. I have made do with what god gave you for 34 years and I still like what I see.

About the author:
Kacy is my name and I am about to take another route in my life, of which I know will be a challenge but what the heck. Life is all about challlenges.

Diet Food Doesn’t Have To Be Boring!

2008-05-23T01:16:00.000-07:00

by: Kirsten Hawkins
Not too long ago, my mother and I were talking about food and diets. "Your grandmother used to feed you pasta five nights a week," my mother insisted.

"She did not!" I exclaimed, stung. After all, I remembered my grandmother as a wonderfully varied cook who could make anything taste wonderful. She served all sorts of meals, not just pasta! There was spaghetti, of course - she was Italian, after all. But she also made Ziti with vegetables. And Linguine. And tuna casserole with. ..elbow macaroni. By the time I'd finished naming off a typical week's worth of menus, I had to concede my mother's point - but I made mine as well. "But... it didn't FEEL like we were eating pasta every night!"

There's a point to this story, I promise, and here it comes:

One of the biggest reasons that people slip off their diets and eating plans is BOREDOM.

It's very easy to look at the foods allowed on your diet and see it as restrictive and boring. Chicken four nights a week. Fish three times a week. Green leafy vegetables till they're coming out of your ears. Who wouldn't get bored?

The answer is - anyone with a good set of cookbooks and a healthy imagination. Perk up your cabinet with spices and fill your refrigerator with fresh fruits and vegetables, then look for novel ways to combine them.

Here are a handful of tips for non-boring, healthy, low-cal eating

1. Spice it up!

Spices are one of the quickest ways out of the diet doldrums. Rosemary and fennel with chicken, mint rubbed into pork, pepper and lemon mint on fresh fish - the 'blander' the food, the higher the effect of the spices.

2. Dress it up.

Fruit vinaigrette dressings make wonderful marinades for meats and dressings for warm or cold vegetables. Try broccoli drizzled with raspberry vinaigrette or cabbage spiced up with apple vinegar and pepper.

2. Herb-infused olive oils - tarragon, ginger, fennel and more.

3. My brother the chef gave me a set of three oils for Christmas one year and it completely changed the way I’ll cook forever!

4. Low sodium soy sauce is a great way to flavor up just about anything.

5. Fruit

The bitterness of dark leafy greens like spinach were practically designed to be eaten with mandarin oranges, raspberries or chunks of pineapple.

Still need some help? Here is a list of the absolute best cookbooks on the market to help you fight those diet boredom blues!

The Mediterranean Diet Cookbook
This cookbook features polenta, couscous and more!

Laurie’s Low-Carb Cookbook
This everyday chef shares recipes that are so easy to do!

Low Carb Meals In Minutes
Use this book and get six weeks worth of complete menus that include shopping lists.

Dr. Atkins New Diet Cookbook
This one’s from the creator of the Atkins Diet

The South Beach Diet Cookbook
This book is packed with more than 200 recipes for delicious low-fat foods

Moosewood Restaurant Low Fat Favorites
If meat isn’t your thing, this cookbook shares recipes from one of the most famous vegetarian restaurants in America

American Heart Association Low-Fat Low-Cholesterol Cookbook
Are you trying to lower your cholesterol or take care of your heart? This book has great tasting recipes that are good for you—and your heart!

American Heart Association Meals in Minutes
If you’re constantly eating fast foods because you simply don’t have the time to create great tasting healthy meals, check out this book!

Joslin Diabetes Center's Vegetarian Diabetic Cookbook Meatless and vegan recipes that are low fat, high fiber, and delicious

The Guilt-Free Gourmet Famous cruise ship chef Sam Miles put together this wonderful cookbook from his six years traveling on ships as a cook.

So, now you’ve got some ideas and some resources—there should be no reason that you have to live with boring foods—even if you are on a diet!

About the author:
Kirsten Hawkins is a nutrition and health expert from Nashville, TN.Visit http://www.popular-diets.com/for more great nutrition, well-being, and vitamin tips as well as reviews and comments on popular diets.

Email Marketing: Affordable Internet Marketing Technique

2008-05-23T01:14:00.000-07:00

by: David Riewe
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.

It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible. However, there's an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.

1. Join the "Can Spam" campaign.

Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for.

2. Make your email list open it.

Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.

3. Keep it real.

Not including any too good to be true statements is not only applicable to your subject line. Your email content must never embody any promise your business can't keep. Make your offer genuinely of value to your recipients.

4. Don't go too low.

If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.

5. Make it eventful.

It's not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email.

6. Post news.

Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.

With these simple ways of going about your email marketing endeavor, your business will prosper in no time.

About the author:
Little Known Minnesota Man Making Six Figures Per Year Online, From the Comfort of Home, Reveals His Top Internet Money-Makers. http://www.push-button-online-income.com/pbi

Writing Articles For Profit

2008-05-23T01:08:00.000-07:00

by: Douglas Titchmarsh
Article writing has suddenly become very popular among online marketers lately. A lot of people are taking advantage of this fact to make extra money.

So just how can writing articles make YOU extra money?

Firstly the obvious answer is to write keyword dense articles on specific subjects and offer them for sale. These will be quickly snapped up by people trying to create niche market sites to sell a product within that niche. They will also be in demand with people setting up content sites to make money from Googles Adsense (you could also do this yourself as you write the articles).

Research the most popular keywords at http://www.wordtracker.com to find a niche which will give you a good idea of what to target your articles at.

Secondly, a series of articles about one niche can be placed in one volume and turned into an ebook, or course which can be sold with very little overheads. Using one or two of the articles to submit to article directories like http://www.ArticleCity.com or http://www.DEBSArticleSite.com and adding your bio with a link to your ebook salespage will quickly add some traffic and lead to sales.

You can also use articles to promote affiliate products. Search at http://www.clickbank.com and find a product you can market from it's marketplace. Make your new link and use a service like TrackThtaAd ( http://www.trackthatad.com/?s=13753) to mask the link. Then write articles using keywords related to the product and submit those to article directories (see above).

There are a lot of ways to make money from writing articles, so get out there and start writing and submitting them today.

About The Author

Douglas Titchmarsh is the owner of several websites including http://www.cashinonline.info and http://www.thediscountebookstore.com. He also publishes the CashInOnline Chronicle e-zine which you can subscribe to by sending an email to douglastitchmarsh@getresponse.com

Website Traffic: Build It and They May Come Back

2008-05-23T01:06:00.000-07:00

by: Wendy Maynard
Copyright 2005 Kinesis, Inc.

Keep the Content Coming!

Your website is finally built. It’s professionally designed, has compelling content, and it has vast amounts of helpful information about your products or services. But, and this is an important but…is your website working for you?

Your offline tools and advertisements may get your customers and prospects to go to your website home page once. But you want them to return many times. Here are some things to improve your website’s sales power:

1. Update Your Portfolio: If you have a portfolio of your work (photographers, architects, landscapers, designers, writers, etc.), keep your "latest and greatest" work current. Send an enthusiastic e-mail to your customers to let them know it’s been updated.

2. Write Articles: You are an expert in your field. Customers are hungry for the information only you can provide. Give them helpful advice and tips. On your homepage, let website visitors know about this section.

3. Add a Discussion Forum: Your website designer can help you add a discussion forum. This allows visitors to communicate with each other, and your staff can provide helpful answers.

4. Create a "Links" Page: Customers like being able to find out more information regarding their purchasing decisions. With a links page, you can map the way for them to visit other related websites.

5. Publish an Ezine: Publishing an ezine will help position your business as an expert in your field. In addition, you will be providing tips to your customers that will help them. It sets you apart from your competitors and instills confidence and trust in your readers, making it easier for them to do business with you. Archive your articles on your website on an ongoing basis to refresh your content for business.

6. Ask Your Site Visitors: Is there something in your business you are considering? Do you want some feedback on a service? Why not ask for your customers’ opinion? You can post an online opinion poll and down the road, post customers’ responses.

7. Start a Blog: If you are committed to posting regularly, a blog can be a great way to build relationships with your customers and leads. You can give them advice about services or products, you can offer them helpful advices, and you can give business updates. Best of all, a blog is easy to set up and update!

ACTION ITEM: This week, look at your website. Would a visitor want to come back? If not, write down several things you can add to your site that will entice people to return. Take the necessary steps to get it in place. Then, update your site!

About the author:
Wendy Maynard, your friendly marketing maven writes Kinetic Ideas: A Marketing Blog at http://www.wendy.kinesisinc.com Signup for Kinesis Quickies at http://www.news.kinesisinc.com: This twice-a-month ezine features free marketing tips and secrets for business owners and entrepreneurs.

Virus prevention and removal

2008-05-23T01:03:00.000-07:00

by: Ashish Jain
A virus is a piece of code that gets loaded onto your computer without your knowledge and runs against your wishes. The first known occurrence of viruses goes back to 1987 when the ARPANET was infected by one.

One common misnomer among people is that you can infect your computer just by opening an email and reading its text. That is not possible; it is usually the files attached to the email that contain the virus. The most common file types are ".SCR" ".VBS" ", ".PIF"

Prevention is better than a cure: Here are some tips to make sure that your computer does not get infected.

* Get a good Anti-Virus software like Norton Anti-Virus, MacAfee, PC Cillin etc.
* Keep your anti virus software updated by downloading new virus definitions regularly. Most Anti-Virus software comes with the feature of updating virus definitions.
* Keep your windows operating system updated by regularly downloading new updates from the Internet. Windows O/S's have a lot of security loopholes and bugs that can be easily exploited by worms and viruses.
* Make sure the anti virus scans the file each time before its opened.
* Floppy disks and removable media are a good source of viruses; always scan them before accessing files on them.
* Never open email attachments from sources that are unknown or suspicious.
* Do not open emails that have questionable subject lines.
* When in doubt about a file, don't open it.
* Even with the best of precautions bad things can still happen. Backup all your data and important files.

Even after taking all these precautions if your computer does get infected, then here are a few things that you can do:

Online clearing tools - are a good source of trying to clean out the virus, there are many Anti-Virus websites that offer free online virus detection and removal services.

Removal tools - If you have an Anti-Virus software then you can go to the website of that software and download removal tools designed specifically for the virus. However, you must find out the name of the virus that infects your PC beforehand.

If you have a backup of all your important files, you can also consider formatting your hard disk.

About the author:
Ashish Jain
M6.Net
http://www.m6.net
Ashish is an integral member of the M6.Net Web Helpers team.

Video Bytes From The Web

2008-05-23T00:57:00.000-07:00

by: Jim Edwards
Copyright 2005 Jim Edwards

** Handheld Video **

Apple Computers recently announced the addition of a small video screen to its new iPod, the perennial favorite portable MP3 music player.

Apple's announcement comes as no surprise to many "expert" market watchers, but their stock did go up about 10% within days of the announcement.

Though certainly not the first handheld video player on the market, it carries the power of Apple's iTunes distribution channel behind it.

That means instead of getting a video player and then searching for content to play on it, users of the new video iPod can easily download and play their favorite videos, TV shows and more from the already hugely popular iTunes service.

For information marketers and small business owners, this means a whole new world just opened up for video content distribution.

Home video enthusiasts will also benefit because of the ease with which you can now share high quality video with friends and family.

The iPod plays not only Apple's proprietary QuickTime video format, but the newer Mpeg 4 video format which offers a much higher compression rate (and smaller video file sizes) than previous formats.

Though others partially paved the way, the age of handheld video finally arrived.

** Video Title Gem **

I recently found a piece of software that just plain rates "cool" when it comes to creating title screens and sequences for your digital videos.

With just a few mouse clicks it enables you to create title sequences that look like you spent hours in development time, instead of less than 10 minutes!

Log on to www.blufftitler.us for free examples of what the software can do, along with a free trial download.

You can also view a 20 minute tutorial on how to use the software (a video quick-start guide) at www.mediablitzed.com

Once you complete your title sequence, you can save it in a number of different formats which you then import into your digital video editor for inclusion in your finished movie.

** Google Video Maturing **

Several months ago I reported that Google launched a video service at http://Video.Google.com where they solicited users to upload their video content.

At the time, with the exception of local and national news content, very few actual videos showed up for playing online.

After a recent check of the service, the lack of videos certainly reversed itself.

Though not overflowing with video content, the Google Video service does carry a significant number of videos now and a search under your main keyword topic should produce at least a couple of related videos.

Since the search engine can't actually search the content of a video or audio file, the one drawback to the system stems from that fact that the search engine must decide what represents a "relevant" search from text that accompanies the video.

This text typically ranges from just a few words to an entire transcript of the video.

As such, a search for "employment tips" results in video from the Employment & Career Channel along with the Long Beach City Council hearings on development impacts on employment.

However, once Google gets the search aspect of video ironed out, watch for this service to explode in popularity.

About the author:
Jim Edwards is a syndicated newspaper columnist & creator of an amazing course that shows A Quick and Easy Way To Painlessly Set Up Your OWN Money-making 'Mini' Websites... Without Being a Computer Geek, Buying Software, or Paying A Webmaster!" Click => http://www.MiniSiteCreator.com

Bottleneck-oriented Business Management

2008-05-22T20:57:00.000-07:00

by: Stephan Szugat
Simple and effective Business Management

In every enterprise there are, at every time, one or more bottlenecks, which have influence to the commercial situation. Bottleneck-oriented business management has the purpose to early track the bottlenecks and to remove them, to allow an optimum of commercial development. To know at any time, what a business lacks of and to be able to add the missing things, is today a determining competition advantage. Bottlenecks can be, e.g.:

low sales proceeds
high due or overdue accounts receivables
low liquidity (Cash on Hand, etc.)
high amount of liabilities
low number of customers
too many new customers
too high capacity utilization
defective administration or management
and a lot more.
These example show that bottlenecks not only concern negative circumstances, but also can apply to positive commercial development. If an enterprise takes up many new customers, this results in new orders, which lead to other circumstances, like a possible excess in capacity utilization. In case the excess of capacity utilization stays for a longer time, this may result in a lower employee motivation, because of a slump in working atmosphere within the company, which then could lead to less qualtiy of the work performed.

Due to a TIMELY reporting system many companies take care of reaching the desired commercial development. However, a regular analysis of expenses or the annual reports are not enough to control a business today. In the today's dynamic markets these evaluations are too statical, too much oriented on the past commercial development, which had been achieved. Also cost accounting only shows what has happened in the past. The actual direction in which a business is running could not be seen.

Imagine a business to be a car. If you sat down in a car, do you like to receive information from the instruments from the last year or month? Probably not. You would like to have actual information about fuel tank content, coolant temperature and a lot more. Bottleneck-oriented business management should exactly bring the most important and actual information about a business to you, including so-called early warning signals (Screenshot abenetis ERS-Diagram).

Data oriented to the past for early-warning-systems?

A working early-warning-system needs data which are not oriented to the past, like from cost accounting or year-/month-end-closeings. It needs data from so-called early indicators, which has to be gathered from different areas of an enterprise. Of course, figures from the finance and accounting department belong into an early-warning-system, but they only have a subordinated role, because they are oriented to the past.

Nowadays the reporting must show the present situation of a business. In many businesses the expenditure of time for the reporting rose considerably, due to the today's flood of information. Aggravatingly added to this, is the selection of the really relevant business ratios, which allow an appropriate overview of the actual business situation. Too often reports are prepared, which are not perceived by anybody, due to the lack of necessary statements about the business development.

There are already proven business-ratio-systems, that enterprises only need to take over. Get back into the car again, imagine you have only one instrument in front of you, which shows the value "35". What does this signify? It is not recognizable how many fuel exists, how the Temperature of the coolant is or how fast the car is driving, etc.

At this example you could recognize the little expressiveness of only one business ratio. It shows the importance to use the right business ratios, which must have a connection to each other and which have a different temporal origin. Nevertheless, many business ratio systems are mostly based on data which originate from the past.

This turns often to the problem, that immediate information are not available, to indicate the actual situation of a business. However, there is still the alternative, to reduce the period of the past. How would it be with one week instead of analysing business data every 4 weeks? This would lead to the fact that you could act a few weeks earlier, if something should run a little bit inclinedly.

Only very few data are needed to receive an informative evaluation. This again is comparably with a car. If you are driving with your car, you only receive a small, well-chosen number of information and nevertheless, have an actual picture of the situation. This is also possible for businesses, as well!

As a motorist we receive only one fraction of the data which is acquired by the system of the car, and just these fraction of information is enough for us to reach the desired destination. When traveling usually we are well prepared, but the principle of the preparations is often neglected in business operation. As it is with traveling, the final goal has to be clearly stated by the business management. This could be done by having planing data available. Only by target/actual comparison divergences of the commercial development will be recognized.

Unfortunately, many small businesses renounce to use plan data. Besides, it is not about, to cut plan data into the smallest pieces, but only to get a rough picture, what the business is going to achieve. It is absolutely possible to run a business on the basis of the figures from the previous year, however, to use these figures, the past commercial development should be taken into consideration. So the figures from the previous year should be improved to fit with the new goals. And finished are the planning data and the basis for an operational risk management are laid. Still if it is most important to know the actual bottlenecks in business operation.

Recognize problems and act!

One of the most important factors in business management is the early recognition of problems and potentials. There are bottlenecks in every business, which could have serious results. Pecuniary difficulties could lead to bankruptcy for example. Therefore symptoms must be recognized early, in order to turn a possible crisis away and to secure the future of your business. Also to use available potentials, regular analyses should be done. Nowadays products and services could not be sold forever, because product cycles become shorter and shorter due to market dynamism. The recognition and development of potentials is exceptionally important, to avoid losing the already achieved basis of a business.

About the author:
Stephan Szugat is founder of abenetis a web-based service about Business Management Solutions focusing on the core needs of business management. This includes operational and strategic analysis especially Early-Recognition-Systems, Knowledge-Management and other Services for small and mid-sized businesses. He has approx. 15 years experience in the Finance and Accounting Area from companies of different size and from various industries. http://www.abenetis.com

Business laws basics

2008-05-22T20:52:00.000-07:00

by: Mansi gupta
A professional degree in Juris Doctor relates to a higher grade of studies in law. With business houses expanding in size and the legal issues gaining higher importance for day to day working of large corporates, demand for Juris Doctor professionals has been increasing. As the business interacts more with the society and their other counterparts need to resolve legal matters emerge simultaneously. All this has given an impetus to students aiming for career in law field. But a purely law background without any corporate experience may not be well accepted by business industry. Top ranked services in companies also demand a graduate in business organization along with lawyer’s degree.

As demand for combined degree in JD and business is being a preferred combination to build a rewarding career in law. Business and law schools at various places have joined hands to impart students with best career courses. At many places Law Schools providing degrees of Juris Doctor and business school providing Master in business administration present a cooperative program for the convenience of aspiring students. This opportunity to avail concurrent degrees in both fields is a stepping-stone for success of students. Students who cannot travel to different places at the same time have a best prospect of finding excellent professional training under one roof.

Surviving in the law field gets tougher from the day one tries to enter the school of law. Getting admission requires fulfilling entire formalities along with earlier creditable basic high school record, clearing the admission test for the law school and even recommendations from people. The same is applicable for business studies a student is required to prove his quantitative skills and efficiency in microcomputers to get admitted. A dedicated and hard work during the courses ensures students with excellent results which in turn to provide better career opportunities.

A law person has various prospects for different types of career that he would like to accept. Depending on his caliber and willingness to work hard a lawyer can decide upon practicing law in an exclusive law firm or he may choose to be an in house lawyer. An exclusive law firm requires an extensive knowledge of one particular area in law where as an in house lawyer is required to deal with entire aspects of legal issues that relate to the particular company in which he is involved.

While undergoing training in one of the law schools a student would learn about different aspects of law like civil law, criminal procedures, constitutional law, contracts, property, professional responsibility, basic federal income taxation, legislative and administrative interpretation and many others. The syllabus is cautiously devised to ensure that students receive exhaustive training to deal with maximum situation in the professional front. Similarly Masters Degree in Business administration imparts education in business for global society, corporate finance, managerial accounting, information resource management, strategic management, master’s project and other similar relevant courses. Anyone pursuing both law and business studies simultaneously has an advantage of studying some courses that are counted towards both degrees and hence a considerable amount of work is reduced for these students.

About the author:
Mansi gupta writes about business laws Learn more at http://www.jdforbusiness.com

Asset and liability basics

2008-05-22T20:50:00.000-07:00

by: Mansi gupta
Knowledge of accounts can make life much easy. If you are to invest in a new business or joining your forefather’s business, planning to take some loan, looking for job in any marketing company, desire to be the manager of a multinational company or have the onus to manage your own assets and liabilities, knowing some basics of accounts becomes mandatory.

Broadly, accounting is bifurcated into two categories-

Cash Bases Accounting

Accrual Accounting

The Cash Based accounting pertains to the management of an individual’s personal monetary transactions. In this case, he keeps a track of the money he withdrew, deposited, gave or received from someone etc. This accounting comes to life when actual cash transactions take place.

The Accrual Accounting requires an accountant who notes the transactions even if no money has been actually exchanged. This method works on the principle of comparing or seeing the ratio of the expenses to expenditure. If the expenditure is more, you need to cut down your luxuries, if not then it’s always good to have some savings for future. This type of accounting tells you the amount that you owed; this might not match with the figure of your bank balance.

In the language of accounting there are several key terms that one needs to be familiar with. Some of the crucial ones are discussed below-

The Assets- the assets are generally those possessions of an individual that have a good market value or are quite valuable. Assets are mainly classified into three types-
Current Asset- the cash is the most basic asset of any individual. The money that is being held in accounts like the checking and savings accounts is also included in the cash. Also inclusive are the marketable securities in the form of bonds, stocks, shares etc. The money lent or payments due from clients, even form a part of it.

Fixed Asset- comprises of all the tangible valuable things like property, machines, equipments, land and the like that are not meant to be sold.

Intangible Asset- incorporates all the untouchable things like copyrights, patents, trademarks etc. that have tremendous monetary significance.

The law of opposites governs the nature; where there are assets, there will be liabilities. These are the debts that you have to pay back to your creditors. This can be done through giving cash or any other asset like jewelry, some other goods etc. Liabilities again are of two kinds-

1. The Current Liabilities- the liabilities that are to be paid back within a certain time limit and most often through your current assets. These include the accounts payable i.e. type of bill that you have to monthly, the Notes Payable-loans taken from banks meant to be repaid within 30 days and the Accrued Expenses- the compulsory expenses like taxes, wages, interests etc. where the bills are not received but the balances of each must be repaid.

2. Long Term Liabilities- those debts that can be repaid at ease for the tenure is more then a month.

The Financial Capital- is the economic capital. It is any liquid medium or merchandise that stands for wealth or other styles or capital. There are four ways to manage and display the financial capital. First, this capital is needed when a contract is made with any sort of capital asset. The financial instruments work in the form of currency in case of sale, purchase or trade of goods i.e. the medium exchanges. Second, it works as a settled medium or mode like gold for the
Standard of Deferred Payment. Third, The Unit of Account has a market value attached to it which in turn varies with the economy of the country. Fourth, The Source of Value is concerned with financial capital that needs to be saved and recovered. It is a collection of things like gold, real estate, collectibles etc.

Petty Cash is an important factor in business. It is the smallest account within a business setting or the cash in bills and coinage required to pay little expenses.

Types of Business- there are several kinds of business one should be aware of like

Sole proprietorship- where a single individual who starts the business owns it too.

Partnerships- the companies or businesses started by two or more persons where they conjointly own it.

Corporations- involve lot many shareholders or investors who are responsible in taking decisions for the company.

Limited Liability Companies- can be said to be sisters of corporations. Here the business members are not under a legal obligation to pay the debts if the business fails.

Payrolls- the term payroll designates the manner in which you will be paying the employees of your company and even yourself. Many multinational companies cater to payroll service provider companies that do the work quite efficiently.

These are some of the broad guidelines that will help you grasp the basics of accounting. It is essential to have some such wisdom for accounts as it is fruitful in all walks of life.

About the author:
Mansi gupta writes about asset and liability Learn more at http://www.assetsandliabilitiesbook.com

An introduction to point of sale software

2008-05-22T20:49:00.000-07:00

by: Jakob Jelling
Point of sale software gives business owners a convenient way of checking out customers and of recording sales. It can keep a record of the store inventory, updating it when an order is processed. It can also print out receipts, carry out credit card processing, track customers, etc. Point of sale software eases the flow at checkout terminals, while recording all the information that can help you make better business decisions.

Point of sale software allows users to input via keyboard or mouse, and some even have a touch screen interface. You can install the software on your checkout register.

When checking out a customer you can either input the sales item yourself or use a bar code scanner. The point of sale software will look up the item in the inventory and bring up the price. It can also calculate tax on the item and change for the customer.

POS software can print out receipts and reports. Point of sale software makes your business accounting a lot easier by creating reports on inventory, sales, customers, etc. Since it is already recording each sale, it can easily tell you the sales and revenue of the day.

Point of sale software can also help with credit card processing. Credit cards are the preferred method of payment. People do not want to carry around cash for all their purchases. Credit card is a convenient method of payment and if you do not have credit card processing, your business can lose some of its competitiveness.

Point of sale software receives input from the POS hardware, which is the scanning station for the credit card. The software will process the credit card payment for you. It can check that the card has not expired and is valid. You will need a merchant account for the point of sale software to do its job.

POS software is generally easy to install and easy to use. You will need to know how to update inventory and record a price change for an item. Point of sale software usually provides an easy to use interface to do this. It can make the job of the cashier a lot easier by automating the routine tasks of the day.

There is a wide variety of point of sale software available. You can choose one that fits your budget and meets the needs of your particular business. The software will have compatibility requirements with the point of sale hardware. It will also have operating system requirements such as it might need a Windows or Linux system.

Point of sale software can more than pay for itself over time by making checkout faster and doing your accounting for you. Point of sale software may be the right solution for your business and can provide you with tons of benefits.

About the author:
Jakob Jelling is the founder of http://www.cashbazar.comVisit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.

After the latest and accurate help in relation to accountancy.

2008-05-22T20:47:00.000-07:00

by: Tom

When you are looking for high-class advice concerning accountancy, it will be hard sorting out the best information from foolish accountancy proposals and guidance so it's best to know ways of moderating the information offered to you.

NetSuite: Small Business Accounting
NetSuite offers an integrated online accounting application with ecommerce, sales, inventory, shipping and support. Free Trial.

Now we would like to offer you some advice which we advise you to use when you are searching for information about accountancy. You need to realize the guidance we put forward is only pertinent to internet based information concerning accountancy. We don't really offer any direction or assistance when you are also conducting research in books or magazines.

OpenPro: Web Based Accounting
Offers Web-based, open source ERP accounting system with financials, supply chain, manufacturing, CRM and ecommerce features.

An interesting tip to pursue when you're presented with information and suggestions on a accountancy website would be to determine who owns the site. Doing this could reveal the owners accountancy credibility The easiest way to reveal who owns the accountancy web site is to find the sites 'about' page.

Any reputable site providing information concerning accountancy, will always have contact information which will record the site owner's contact details. The details should make known some key points concerning the owner's requisite knowledge. You can then arrive at a decision about the webmaster's depth of experience, to offer guidance about accountancy.

About the author:
Tom Brown is the webmaster for http://www.hession-acton.info

10 Amazing Ways To Jump Start Your Sales

2008-05-22T20:46:00.000-07:00

by: Wesley Atkins
1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.

3. Start an auction on your web site. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders.

4. Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.

5. Model other successful business or people. I'm not saying out right copy them, but practice some of the same habits that have made them succeed.

6. Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results.

7. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.

8. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.

9. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.

About the author:
Wesley Atkins is the owner of http://www.reviewbooth.com/ - containing numerous web site marketing tips, articles, and reviews of marketing tools and software.

9 Strategies for Writing Accounts Payable Procedures

2008-05-22T20:39:00.001-07:00

by: Chris Anderson
You have permission to publish this article free of charge, as long as the resource box is included with the article. If you do run my article, a courtesy reply to sean@bizmanualz.com would be greatly appreciated. This article is 1,067 words long including the resource box. Thanks for your interest.

The Cash to Cash Cycle
Part Four of Series

Part One: http://www.bizmanualz.com/articles/01-05-05_inventory_procedures.html/?ART78

Part Two: http://www.bizmanualz.com/articles/01-11-05_accounts_receivable.html/?ART79

Part Three: http://www.bizmanualz.com/articles/01-18-05_Sales_Marketing.html/?ART80

Next Week: Complete Cash to Cash Cycle

The white flag is just a nose away…toward the Million dollar prize in cash savings for your business…

So far, in Inventory and Accounts Receivable, we've found $250,000 each in cash savings. Then we found another 250K in Sales and Marketing. And so, now, Accounts Payable is the final process within the Cash to Cash Cycle - and also the final $250,000.

The cash cycle is undoubtedly the single most important process to optimize for any business – from when you spend money to when you get money.

Circling the Cash to Cash Cycle

So let’s tie this back to accounts payable - the event that pays for the liability incurred by purchasing, which is for inventory required by manufacturing to meet demand. Sales generate this demand that creates the accounts receivables, which is turned into cash. And now we have come full circle and completed the discussion on the cash to cash cycle.

Increasing the Velocity of Accounts Payable Processes

Your accounts payable is a bit different than the other processes we have examined so far. The first three processes we looked at represented processes where the focus was on reducing the size of assets (inventory or accounts receivable) or expenses (marketing) and increasing the velocity or cycle time. But in accounts payable our focus is on increasing the size of the asset, while maintaining a solid credit rating - and increasing the velocity of the process.

Now let’s look at how to find $250,000 in accounts payable savings. If your organization has $500,000 in accounts payable each month, then STOP! We can find $250,000 in savings right here. Where, you ask? Increasing payables by 25% will produce $125,000 in cash plus $125,000 from automating tasks, taking more discounts, and managing the process better.

Service Business Procedures Case Study

An organization with $600,000 in monthly payables needed assistance. We examined their payables process to understand and quantify workflow, paper processing and credit issues. Then we designed and implemented a process to increase their use of payables and discounts, improve their payables cycle efficiency, and tie it to their purchasing and receivable cycles. We then reinvested $50,000 back into an Enterprise Resource Planning (ERP) program to automate some of the processes that weren’t automated already.

The metrics we developed reduced their purchasing & payables expenses by 25% and increased their efficiency from 50% to 75% within 2 months of implementing the new procedures. With these new processes and reports, the company now tracks payables cycle efficiency and average days payables, rather than just bills paid on time or outstanding balance, as the measure of their payables effectiveness. The result: an extra $300,000 in cash plus a 50% increase in process capability (capacity).

But how?

Methods to Design Your News Accounts Payable and Accounting Procedures

• Eliminate Paper. The single biggest cost for any purchasing and payables department is paper, including: purchase orders, purchase order follow-up, small-dollar purchases, delivery tracking & receipts, and vendor payments. Utilizing paperless invoices, Web-based supplier self-servicing, centralized vendor files, automated workflows for electronic or imaged invoices (see ERP below), and payment methods, such as business credit cards, Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT), can reduce paper handling costs by as much as 90%.

• Integrate ERP Systems. Enterprise Resource Planning (ERP) automates the purchasing and payables functions, which allows a company to get more work done with fewer personnel. Also, electronic invoice matching applications save time in retrieving paperwork. It is estimated that an ERP system can annually save an organization $300 per million in sales.

• Increase Payment Terms. Negotiate payment terms based on receipt of goods or the invoice. This can add one week or more to your terms, which can be 25% of 30 day terms. Use EFT for just-in-time payments to maximize your payables terms and minimizing the impact to your credit.

• Take Payment Discounts. If you are getting 2%/10 net 30 terms, then consider taking it. This means you are offered a 2% discount if you pay within 10 days, instead of the normal 30 day terms. This translates into an 18% return on your capital, and for many organizations this is a good return on your investment.

• Review Purchases. Purchasing is a continuous process that requires continuous review. Consider: transportation charges, expedited fees, odd lot penalties, new pricing, new products, consolidating vendors, new vendors or buying groups, payment terms, and more. Communicate with your suppliers to improve the process. And review and monitor everything to account for changes in your environment.

• Communicate with Suppliers. Communicate with your suppliers to improve the process. Ask suppliers to submit their invoices electronically. This will save you time, resources and losses due to waste.

• Eliminate Disputes. Disputes with your suppliers are typically the result of a problem with your purchasing/receiving process. When disputes occur, review your purchasing procedures to ensure that they are producing the correct metrics and that you are not forced to pay for your mistakes.

• Reduce Errors. Overpayments, payments made to the wrong vendors, fake invoices, or even late payments represent a common problem for payables. Increasing your focus on error control, along with written procedures and audits, can reduce these errors considerably.

• Train personnel. Provide your accounts payable staff with regular formal training. This will arm them with better knowledge of frauds, negotiating skills, and an understanding of the economics of payables – which will result in improved effectiveness.

Accounting Policies and Procedures for Cash in the Bank

In the past few weeks, we have showed you four parts of your financial statements that will each contribute $250,000 in cash savings. The last hurdle was Accounts Payable, and we sailed through it. And now we have crossed our final goal: $1,000,000!

Time was - and is - the key. All you have to do is own it. And, remember, next week we will put together each of the four elements of the cash to cash cycle, and look at how it affects the working capital of your business.

About the author:
Chris Anderson is currently the managing director of Bizmanualz, Inc. and co-author of policies and procedures manuals, producing the layout, process design and implementation to increase performance.

To learn how to increase your business performance, visit: http://www.bizmanualz.com?src=ART81

7 Things to Consider Before Buying Small Business Accounting Software

2008-05-22T20:37:00.000-07:00

by: William Siebler
The world of small business accounting software can be a minefield for any business owner. However choosing the right package is one of the most critical business decisions you will make.

Here are the seven things you must consider before making a purchase that will help you achieve your businesses goals.

1. Scalability

Businesses change over time so it's critical that the small business accounting software you choose can change too. Some things that often change are the number of products and services offered and the number of employees. When you choose your package try and imaging the business in 5 years or 10 years time and how different it will be. Use this information to guide your purchase decision. It may well be better to pay a little more now for the software knowing that it can be easily
upgraded when needed with minimum disruption and cost to your business.

2. Support

It is important that any software has great support for when something goes wrong (and it always does). Most major companies offer support but you also need to think about support in your local area. It's often much easier to have someone locally come in and do things you need done with your software than have someone trying to help you over the phone. Make some
enquiries with other businesses about the package they use and who helps them.

3. Accountant Interface

It's most unlikely you will handle every aspect of your businesses accounting. Your accountant is an important factor in making the right decision. What software are they used to working with and what do they prefer? Can you easily supply them data and reports from your package without the need for any extra work (which you'll have to pay for). Don't be afraid to ask their opinion as they live and breathe this stuff.

4. Best Value For Money

Once you have selected the right package for your business you may as well get the best value. Shop around as the price can vary greatly and the product is exactly the same. Online merchants such as Amazon may offer better pricing because of the sheer volume of products they sell. However price is only one part of the equation so if their is great merchant locally with support or installation assistance this may be far more valuable.

5. Major Brands

There are two major players in the small business accounting software market. They are QuickBooks and Peachtree. Microsoft is expected to enter the market soon. I recommend choosing a major brand so that you can get regular updates and you know the company will be around as long as your business needs them.

6. Ease of Use

Ease of use is a personal thing but it is worth trying the software before you buy it if you can. Remember to get the person who will be the main user to test the software as well. Also consider how well the package can interact with other software you use. This is an advantage the Microsoft package may have when it's available.

7. Features Needed

I touched on this earlier when talking about thinking ahead as to where you business will be in 5 or 10 years time. Most accounting software packages come in several different versions. If you don't need certain features now and can't see a need for them in the future then don't buy them. The major differences are usually - number of users allowed, inventory management capability and number of reports available.

To sum up think ahead when planning your purchase of small business accounting software. You will make a much smarter business decision that will save you plenty of trouble and money in the future.

About the author:
Please visit us for more information and a feature by feature comparison of:
Small Business Accounting Software

3 Essential Tools for Starting and Maintaining a Small Business

2008-05-22T20:35:00.000-07:00

by: Ryan Hough
We believe that there are 3 factors that drive the success of small businesses.

1) Acquiring start-up capital
2) Finding customers
3) Accounting for, budgeting and controlling sales and expenses

The following resources will help your small business achieve these success factors.

Acquiring Start-Up Capital

An adequate supply of capital is essential as many profitable businesses fail because they don’t have enough cash to pay their employees and suppliers. But what is an adequate supply of capital? The only way to tell is by doing a significant amount of research on your potential market and formally documenting this in a business plan. I’m sure you know that a business plan is a very important document that is crucial to convincing your banker to lend you money.

There are two ways to obtain a business plan.

1) Do it yourself by amending a business plan template, or
2) Hire a professional to do it for you.

Obviously obtain 1) will be a great deal cheaper.

Our research led to a website that has over 60 high quality and free business plan templates. We also found a directory that you can use to easily find a business plan writer in your city – where ever you live in the world.

Finding Customers

Finding customers is a difficult and expensive task for service business owners such as accountants, lawyers and plumbers. We believe that a cost effective marketing strategy for service business owners is to simply give all their personal contacts a few business cards.

Our research led to a few websites that have pre-designed business card templates. We felt that the diversity and quality of these designs was outstanding. In addition, we found that you can obtain a significant saving by finding a printing service on the Internet. We found that you could get 2,000 full color business cards for as little as US $150.

Accounting For, Budgeting and Controlling Revenue and Expenses

Accurate accounting is very important for small business owners. It’s essential that you have timely access to information that could make or break your business. If stocks are running low – you need to know about it. If a large proportion of your debtors haven’t paid – you need to know about it. If you do not react to these situations quickly you may have a situation where you don’t have enough money to pay your employees – or worse still someone is stealing cash out the till.

Our research led to a website that compares and reviews top accounting software for small businesses. The cheapest software cost US $89.99 and the most expensive software cost US $1,499. It was interesting to note that the top 3 ranked websites were not the most expensive and cost between US $250 - US $300.

Hopefully you now have an idea of some of the tools that you can use to grow and maintain your small business. If you would like to benefit from our research please visit our website. We do not charge for this research and offer the content freely on our website.

About the author:
http://www.best-quality-small-business-resources.com/

Ryan Hough is the webmaster of best quality small business resources.com, who's aim is to help you save time and money by finding reviews and case studies that will enable you to choose the best resources at the right price.

Digital Camera Storage Media

2008-02-06T01:33:00.000-08:00

by: Charlie Vuong
When someone buys a new digital camera for recreational purposes, they rarely look at the type of storage media the camera supports.

How important is the storage media, exactly? Well, it's where your pictures are stored, so it must be pretty important! Someone doesn't want to be in a another country before they figure out the camera blinks "Memory Low" in red. A new digital camera usually comes with a means of storage, but the storage media is, most of the time, not sufficient enough to hold the slighest amount of pictures. The average stock digital camera may come with 16MB, 32MB, and maybe even 64MB worth of memory media. A memory card with at least 512MB-1GB storage is highly recommended to replace the stock memory card the camera packaging includes. The most common types of digital camera storage media are CompactFlash, Secure Digital, xD Picture, Memory Stick, MicroDrive, and SmartMedia.

Most of the current digital cameras use CompactFlash cards. The two types of CF cards are Type I and Type II(slightly thicker). The Type II CompactFlash card is also known as MicroDrive, which will be discussed further down this storage media list. SanDisk describes their CF cards as "size of a matchbook and only weighs half an ounce". There is a controller card that allows for faster transfers. These cards are the most popular because of the decent price and the support throughout many digital cameras.

Secure Digital Cards are the smallest digital camera media cards in the storage media market. The cards can store up to 4GB of memory as of now, but new technology will soon increase the max size to 8GB. A high level of protection is guaranteed against illegal copying. This means that Secure Digital Cards offer more data security.

xD Picture Cards can be used in CompactFlash supported cameras with a CompactFlash adapter. The maximum capacity of xD Picture Cards is a gigabyte of space. The cards offer fast read and write capabilities for digital cameras.

Memory Sticks were created by Sony for their Cybershot line of digital cameras. They aren't supported by brands of digital cameras other than Sony which decreases their digital camera's support of Memory Sticks severely. Many of Sony's other products, besides digital cameras, support Memory Sticks. The Playstation Portable(PSP) uses Sony's Memory Sticks as well as Sony's Vaio line.

MicroDrives are the hard drives inside of Type II CompactFlash Cards. They have better value and are better priced than flash memory, but flash memory has more space and storage. You may have heard that hard drive MP3 players fail over time due to their moving parts. The same concept can be applied to these cards because they have moving parts as well. This is why you may have heard that MicroDrives are unreliable and low in quality. Many of them would break due to the mishandling of the card.

SmartMedia cards are being replaced by the new flash card technology. The cards are still available, but the modern digital cameras usually don't support this type of storage media anymore. The card is cheaper than all the other types of storage media mentioned above.

Storage Media for digital cameras is constantly evolving and improving in quality and capacity. Years ago, the maximum storage capacity for an average memory card was 128MB or 256MB at max. They cost way too much, probably 300% more than they cost right now. The prices of digital camera storage media gets lower every year as the technology gets better. The types of storage media provides diversity and choice for the average consumer with a digital camera.

COMPUTER BACKUPS

2008-02-06T01:30:00.000-08:00

by: Jack Back
COMPUTERS AND HALLOWEEN, DO THEY MIX?

Computer backup is so important to your computer that to ignore it is to risk its damnation.

Computers require care and feeding. They require that you attend to their needs. If you don't, then they will most surely be sent to Hell.

Halloween means Hell. What! What do you mean that Halloween means Hell?

Well, if your computer is given the option of trick or treat, which will it accept? Will it accept the trick or the treat? What do you think?

Halloween is the time that computers are subject to tricks or treats. Did you know that more computers fail on Halloween than any other day of the year? That’s right. It’s true (smile). Your computer is in danger! Protect it. Do your computer backups.

Back to the Hell thing. Hell you say? Yep. Well, what do you mean by Hell?

Computer hell is the place for computers without computer backup. The failure to perform hard drive backup means that you are playing Russian Roulette with your data. Data needs your protection. Failure to protect your data may cause your home or business records to be sent to Hell.

Hell in this instance is for the records and files that cannot be resurrected. Resurrected you say, what does that mean?

It means that without computer backup as a source of salvation then the files can safely enjoy eternal oblivion. Oblivion you say, what does that mean? That means they are eternally lost from computer resurrection.

Is there any mercy for my precious files, you ask?

Why yes there is. Would like to know what the mercy for your files is? Yes! Yes! You say.

OK boys and girls listen carefully. The salvation, mercy, resurrection and redemption of your files lies in regular and consistent and persistent computer backup.

If you backup your computer consistently and persistently your files will be resurrected and saved from accidental deletion, hard drive failure and those nasty things like fire, flood, theft, earthquake, hurricanes, tornados and the like!

Computer backup is the key to your data's salvation!

Do your computer backups boys and girls.

Milk and cookies will be served in the pantry.

Trick or treat for your computer backup?

About the author:
Jack Back has been a working computer consultant company owner since 1991. He started in IT in 1983. Now get your FREE 2 part guide on how to save your precious computer data from loss at the http://www.tweakspeed.com/Computer-Backup-1.htm website.

Autoresponders Generate Online Profits

2008-02-06T01:27:00.000-08:00

Affiliate Program Basics

2008-02-06T01:20:00.000-08:00

by: Albert Hallado
Affiliate Program is a ground floor opportunity. All you have to do is send visitors to your affiliate web site by placing a textlink or banner on your website and receive a commission on each sale, without the complication and expense of selling anything yourself.

Instead, you earn a commission for producing a ransaction. Affiliate programs, also known as Referral Programs, Associate Programs, Profit Sharing Programs or Reseller programs, give affiliates the ability to create an online business selling thousands products and services.

One of the first affiliate programs was run by the mega- bookstore, Amazon.com. They still have the largest base of affiliates on the net although they may not be the best affiliate program for many! with over 600,000 web sites being affiliated.

Affiliate programs are generally offered by sites selling goods or services, although some affiliate programs reward other types of transaction such as getting a visitor to sign up for a free newsletter, or a download.

Some affiliate programs pay per lead rather than per sale, in other words, you bring them a prospective customer and they pay a fixed "finder's fee" for the chance to market to that customer.

This is a typical arrangement for affiliate programs in the insurance, real estate and credit card industries, for example:

Types of Affiliate Programs

Pay per sale: If you refer a visitor to the online merchant's site and if visitor makes a purchase you get a percentage of the sale as commission.

Pay per lead: You get paid a one-time fee for generating a lead for the merchant. Usually you get paid $2-$5 if the visitor you referred fills out an application.

Pay per click: You get paid for every visitor you send to the online merchant regardless of any sale or purchase. Usually companies pay $0.05 - $0.15 per click.

Two-Tier: You get commission on direct sales you generate and also you get commission on sales generated by affiliates you recruited. Usually companies pay 25% commission for direct sales and 5% for sales generated by your affiliates.

Bounty: You get a one-time finder's fee payment for the visitor you referred. You will not get commission on any future purchases that customer makes.

When you join an affiliate program, you will be given a specially formatted URL (Links) that you should use to link to the affiliate provider's site.

This will enable the affiliate provider to monitor traffic to your site and pay according to the type of affiliate program.

The Benefit of an Affiliate Program

Is that you just need to drive traffic to your affiliate site. Write a few articles and provide a few links.

You don't need to find or deal with brokers, wholesalers, inventory, process orders, shipping & handling, customer service, tech support, handle returns, warranties, employees, etc-

An affiliate doesn't even have to be present, your site will keep earning money while you're sick, on vacation, or just doing something else.

Another advantage of being an affiliate, is that you do it from almost anywhere in the world..

How The System Works?

Many affiliate programs pay a commission based on a percentage of the revenue generated by purchases made by visitors coming from your website.

For example; if you're participating in an affiliate program that offers a 25% commission and you

send a visitor who purchases US$100 worth of products, you've just earned US$25 in commissions.

The commission rate itself can vary from 20% up- to 50%+ in the case of intangible products such as eBooks or website subscriptions.

Affiliate programs vary widely in terms of overall quality, reliability, commission , statistics, the amount of help that the merchant site offers in marketing the products or services it sells, and so on.

By thoroughly understanding an affiliate program, you'll minimize the risk of not getting paid - and maximize your potential earnings.

Albert Hallado

Owner of netbizreview.com (Guide To Internet Based Business)Albert is known for interviewing online business experts and Helping Entrepreneurs Doing Business On The Internet

Editor@netbizreview.com

Jewelry For All Occasions

2008-02-06T01:18:00.000-08:00

by: Margaret Ellen Sweet
Nowadays it seems everyone is getting body piercing. Belly chains, belly rings, nose rings, ear rings, and other rings are common today. If you like sexy and stylish the online shopping market offers a variety of body jewelry including the “Double Thong Sterling Silver Bali and Hematite Barefoot Sandals” anklets. If you have multiple body-piercing then you may enjoy a “Swarowski Crystal and Faux Pearl Bali Choker/Nipple Chain.” The chain starts as a necklace and crosses down between your breasts, over to nipples, and centers down to the pit of your belly.

Toe rings are also common pieces of jewelry today that provides an exotic sex appeal. Sterling silver toe rings, with special designs can give a sex appeal, and a stylish affect. If you are looking for body chains, belly chains, anklets, toe rings, rings, earrings, and other types of jewelry for all occasions, it makes sense to shop online. Some of the best prices for jewelry are available online. Even if you are looking for Tongue Rings, you can get a good deal at most stores online. If you are looking for great deals, sexy or casual jewelry, shopping online can make your adventure a rewarding event.

The World Wide Web has a wide variety of jewelry to choose from, and offers the best prices on the web. Regardless of the occasion or the need for jewelry, online shopping is easier for selecting the right piece. Everyday a couple is married. If you are searching for that wedding band in the “traditional metal bands,” (also known as the gold bands), or if you prefer diamonds, shopping online is the choice for you. If you prefer the shiny look the “1/10” Carrot “Diamond Chevron Band in 14K White Gold” the ring is available for less than $300. The elegant piece of jewelry is shiny, and has diamonds that circle half way around the ring. Other rings are available for less, while others cost more; it depends on your tastes, style and budget.

The advantage of buying jewelry online is that some of the online stores offer payment plans, making it more convenient for your jewelry need. Jewelry adds style to your everyday or occasional events. Classical jewelry, streamlined, or comprehensive jewelry can make the most of a wonderful or dull moment. Having the right necklace with a perky outfit can set an opinion off right when going for a job interview. Bracelets, rings, and other jewels can also add a charm to your appearance. If you are searching for that special gift, you might want to take a look at the variety of engravings available. Many online shopping stores sell engrave able bracelets, rings, watches, and more, and you get choices between sterling silver, gold, and diamonds. White Gold is also available at many of the online jewelry stores offer an added appeal to all occasions. Whether you are searching for sexy, casual, stylish, or traditional, shopping online is where it is at.

About the author:
Margaret Ellen Sweet is a staff writer for http://www.glamorousshopper.comThe jewlery items she writes about can be view at http://www.glamorousshopper.com/Jewelry-and-Watches.html

Free Music Video Downloads

2008-02-06T01:14:00.000-08:00

by: Jeff Schuman
Listening to all of your favorite songs whenever you want is
always exciting. No more having to wait for it to be played on
the radio or have to go out and buy the whole CD for just one
particular song. When you can download all of your favorite
songs for free it just makes it that much better. What if you
could download the music videos to all of your favorite songs
for free and add to the excitement every time you listen to the
song? In this article I’ll discuss some of the best places to
find free music video downloads and why some free music video
download sites are better than others.

As mentioned in a previous article I wrote, Music Video
Downloads, not all sites are going to be capable of good quality
free music video downloads. Some are going to allow you to
preview the first 30 seconds of a song, while other sites allow
you to watch only one song, then you must become a member to
view more. However, there are sites out there that allow you to
download good quality videos for free.

One of the bigger downsides to free video downloads, though, is
that most places only allow you to watch the video and not save
it to a file to view later. Yes, you can view it anytime you
want by simply clicking on the video and having it load in about
15 seconds. However, if there is a certain list of songs you
would like to observe, then you’ll have to search through the
site to find them as oppose to having them all saved in a
library.

Another downside to free music video downloads is the fact that
most sites contain only popular artists and songs, so the
unknown bands may be harder to find videos for. This is not to
say that the selection is small, but it is limited to more of
the current hot hits.

One of the better sites that I have found for downloading music
videos for free is www.artistdirect.com. Once you get to the
home page at the top is a button for movies and videos, this is
where you will find all of the free music video downloads. On
this page you will find the top music videos for various
categories such as hip-hop, pop, rock, and so on. Plus they
have the top 5 music videos currently, with a button away from
getting the top 600 music videos. I have found this site to be
very quick and efficient with downloading videos, but as
mentioned earlier you are only capable of viewing the videos and
can not save them to a library or folder.

One of the more common and well known sites to find free music
video downloads is at www.mtv.com. For this site they have it
set up with six different categories that you can click on. As
you click on one of the categories it brings up the top six
videos under that category currently, then you are able to
browse all the videos for that category if you please. Or to
make things easier, they have a place where you can simply
search for a specific video.

I have listed two of the more popular sites to find free music
video downloads, and two of the easier sites to search through.
If you were to conduct a search for free music video download
sites on google, there are about 131 million different sites or
pages connected to this phrase. So as you can see there are
several different places to look for the videos, it’s just up to
you to find them. The two I have provided would be good ones to
start at, but feel free to broaden your horizon and begin
searching for the sites to find your favorite music videos for
free.

About the author:
Best MP3 Music Downloads is a site that contains information, articles, and resources on all genres and styles of music. You can download music and videos, and find links to the best places to download music here:
http://www.best-mp3-music-downloads.com

Acne - An Introduction

2008-02-05T23:58:00.000-08:00

by: rudy silva
Acne is the most common skin disorder. Over 10% of Americans age 25 - 44 have acne. Over 85% Americans age 12 - 25 will have acne at one time or the other.

If ignored, acne can become infected, create scars, and pockmarks that become permanent on your face. I don't want this to happen to you, so I have written a series of articles on how to clear your acne.

Acne Is a Disease

Acne is a disease called seborrhea or seborrheic dermatitis. It occurs when the sebaceous glands, under your skin, become contaminated with oily toxic matter, which contains,

§ dirt
§ dead skin
§ excess sebum oil
§ acid waste
§ bacteria
§ toxic matter

Under normal conditions the sebaceous glands release oil that comes up through your pores onto the skin surface. This release keeps your skin moist and lubricated for protection from the environment.

If your pores on your face are not open or plugged, this creates toxic oil that cannot move out onto your skin. This results in a growth or pimple that start to increase in size as more toxic oil tries to reach the surface of your skin.

If the pore walls burst under the skin, white blood cells move in to digest the collagen around the pores. When this happens, you will have scars on your face.

To avoid having scars, you need to start an acne-clearing program before you get acne or just as soon as you see acne coming so that your pimples and back heads don't get to the point where they get severely infected and burst.

Clearing Your Acne

Acne is a complex condition that involves many parts of the body even though it shows up as only eruptions on the face and else where on your skin. It is a signal that you have problems elsewhere deep within your body. Acne can be caused by a toxic colon, poor digestion of food, weak liver and other conditions that cause the blood to carry too much toxicity.

To clear acne it is not always possible to just do one thing and expect acne to go away. But it may be possible to just use a special cream and have your acne diminish or clear.

Acne may go away by just doing one thing but don't expect it to. A facial cream, diet, herbal treatment, and colon cleanse alone may not be able to clear acne. A combination may or may not work.

In future articles will be covering how to get rid of acne.
Rudy Silva has a degree in Physics and is a Natural Nutritionist. He is the author of Constipation, Acne, Hemorrhoid, and Fatty Acid ebooks. He writes a newsletter call "natural-remedies-thatwork..com." More acne hints and information on his acne e-book can be found at: http://www.acne-remedies.for--you.info

Accounting Methods – Cash and Accrual

2008-02-05T23:56:00.000-08:00

by: Richard A. Chapo
When starting a business, you have to determine the method you are going to use for accounting and paying taxes. The two choices are the cash method and the accrual method.

Cash Method

If you are looking for simplicity, the cash method is probably your best accounting choice. Generally, income and deductions can be claimed when payment is actually received or made. This is best shown with an example.

I open a small business and have to order business cards and stationary. I receive the products and pay the invoice on November 18, 2005. Under the cash method, I can deduct the cost on my 2005 tax return.

Some businesses are restricted from using the cash method. C corporations may only use the cash method if they have less than $5 million in gross revenues for a particular year. Professional Service Corporations can use the cash method without limit, while farming corporations can due so if gross revenues are less than $25 million. Tax shelters are prohibited from using the cash method.

Accrual Method

The Accrual Method of accounting is a bit more complex. Under this method, the focus in on the date the expense is incurred, not paid. Although this may seem a small difference, it can play havoc with your books and piece of mind.

Using our previous example, assume I order business cards and stationary on the December 18, 2005. I receive the products on December 30th, but don’t pay the invoice until January 20, 2006. When can the expense be claimed? It depends on when economic performance occurred.

Generally, economic performance occurs when goods or services are provided to you. In the above example, economic performance would arguably occur when the business cards and stationary were delivered with the invoice on December 30th. Thus, I would be able to deduct the expense for the 2005 tax year.

In Closing

As you can see, the cash method is the easier of the two accounting methods. To determine the best method for your business, speak with a tax professional.

About the author:
Richard Chapo is with Business Tax Recovery - Stop overpaying small business taxes. Read more business tax articles.

Investment Property Part 2 of 2: What You Need to Know Before You Buy

2008-02-05T20:08:00.000-08:00

by: Cameron Brown
Welcome to the second portion of a two-part series on investment property. In the first installment, “How Not to Become a Slumlord”, we discussed a little of what it takes to own and operate a property as well as some of the do’s and don’ts of the property management trade. In this second segment, we will be discussing some pre-investment principles that will help you maximize your ROI.

There are three basic principles of investment property that you should know before you buy an investment property in order to avoid overpaying:

Time
How long do you plan on owning the investment property? As with stocks and bonds, the value of your investment may change significantly during the time you own it. While most real estate will appreciate in value over time, there are frequent fluctuations in the short-term market. If you plan on selling your investment property after less than five years, be prepared to accept the investment risk inherent in a shorter time horizon. This is especially true if you bought your property in an overheated real estate market. If this is the case, you could find yourself losing money if the market has taken a temporary downturn, especially if you’ve had to make major repairs to the property.

If you plan on owning the property for the next twenty to twenty-five years, it’s almost certain that your investment property will appreciate in value. There’s also a good chance, however, that you’ll have to make major repairs like replacing the roof, wiring system, or major appliances like a water heater or refrigerator. Of course, these repairs will be offset by the fact that you’ve had/will have twenty plus years to recoup the cost. If on the other hand, you’re only planning on owning an investment property for the next five years, buying a “fixer up’er” can eat up all the profits you would have made during your shorter investment horizon.

Networking
If you want the best deal possible on an investment property, than there are some people you’ll want to be friends with. City hall clerks and bank employees may know what properties will be available on foreclosure and when they will go on the market. Real estate agents usually know everything real estate related within their respective territory. Some prospective landlords even run ads in local newspapers.

Many individuals interested in entering the investment property market may even join local landlord or investment property owners organizations. These types of organizations hold regular meetings where you can get the inside scoop on what’s for sale in your area. The National Real Estate Investors Association is an online organization that provides a wealth of information and resources to potential investment property owners.

Financial Preparation
Get your finances in order. The less debt you have when you walk into your local lending institution, the better loan you’ll get. This is common sense, but it’s even more true for those seeking financing for an investment property. This is because lenders know that people are much more likely to default on a rental property than on their own homes. This means that the bank will demand a larger down payment and higher interest rates that you may have expected. It’s also a good idea to have some extra cash left over to make unforeseen repairs should they arise.

By wisely choosing an investment property time horizon, making contacts in the investment property community, and preparing proper financial means, your investment may become a significant means of supplementing retirement and other savings accounts.

About the author:

Cameron Brown is a client account specialist with 10x Marketing - More Visitors. More Buyers. More Revenue. For information on Investment Property, visit Security National Capital.

Vacationing in Lake Tahoe

2008-02-05T20:05:00.000-08:00

by: Jennifer Bailey
Lake Tahoe is a pristine recreational lake area. With high-stake casino gambling and Las Vegas-style entertainment on one side and spiritual retreats and horseback riding on the other, you can’t go wrong. Everything you could possibly want is available for the vacation rental ─ from posh luxurious mansions to rustic lakeside cabins.

There is no other lake recreation area anywhere else in the world with so much to offer. Lake Tahoe ranks as one of the most beautiful and fun places on anyone’s top ten list. With a minimum of effort it is possible to find a perfect family vacation, a romantic getaway for two or a spring break experience complete with a no holds barred “what happens here stays here” vibe. It’s all here and you can experience as much of it, or as little of it, as you wish.

Whether you prefer that secluded mountain chalet near the ski slopes, that lakeside cabin on the lake or a hotel room with room service and a spa to die for, you can have it with a phone call. Going with a group? There are many facilities to choose from depending on the nature of your group activities. Want to be near the casinos but not right in the thick of things? There are many options to choose from including many only a short walk or ride from the gaming tables.

Want a gated house so secluded even the neighbors don’t know it’s there? There are houses of all shapes and sizes on beautiful pieces of mountain property to choose from - some that you can live in and maintain on your own and others that come with a full time staff to cater to your every need. Want a small but efficient condo or apartment? They’re available. Need accommodations for you and the rest of your family? Just figure out exactly what you need and it’s there. Every type of vacation experience, every form of recreation, every convenience is available for the asking at Lake Tahoe.

About the Author

Lake Tahoe Vacation Rentals Info provides detailed information on South and North Lake Tahoe rentals, as well as Lake Tahoe home, condo, and cabin vacation rentals. Lake Tahoe Vacation Rentals Info is the sister site of Hilton Head Rentals Web.

Jewelry-Jewelry

2008-02-05T19:40:00.001-08:00

by: Mike Yeager
Do you love jewelry? Who doesn't? Who can resist the urge stop into the local jewelry stores and see what's new? Maybe filling up your jewelry box while there! Jewelry to some is a way of showing _expression and style. The latest trends also are reflective in jewelry. Things like nipple jewelry are probably part of the local trend or fad. Or, jewelry can be a way of showing financial status as well. But, whether buying jewelry pleasure or financial gain, jewelry can be a great hobby for just about anyone.

Many people enjoy collecting jewelry in all its forms. And there are many. You may enjoy costume jewelry. Costume jewelry is jewelry that is made of less expensive materials. Its styles usually fit with current fashions. Or, some collect the expensive, large jewels and gold items. These items are very valuable and often times need to be insured against theft or loss. Getting an appraisal for your precious stones and gold is key. There are many reputable places to get them appraised.
If you are in the market for precious stones and pure gold, you may wish to check your local jewelry store. But, they may not carry what you are looking for. In this case, look for specialists who will help you locate the item of your choice.

Many times you can choose gems from those available and design your own piece. Then, the jeweler will put it together for you. This may cost extra, but if you are looking for a specific look, this may be the way to go. Also, old, damaged, and worn pieces can be cleaned and repaired by these stores as well. They can also remove gems or stones from their original piece and put them into something new. Perhaps you are inheriting your grandmother’s ring and would like to put the diamond into a new band that will fit you. All these services are widely available and easy to find.

Other options for jewelry collecting include wholesale jewelry. Yes, it is possible to find precious stones at wholesale. While this is a great way to start a collection, and fill empty jewelry boxes quickly, you need to have a basic knowledge about the quality and cost of different types. Having this knowledge will prevent you from being taken advantage of and possibly being overcharged. You can do some basic research about this online or at a local library. Also, getting to know and trust a local jeweler is probably the best way to know what to look for and what to stay away from.

About the author:
Mike Yeager
Publisher
http://www.my-jewelry-4me.com/

Advertising – The Key to Success

2008-02-05T19:38:00.000-08:00

Buying a New Sports Car – Twelve Tips To Avoid Financial Sticker Shock

2008-02-05T19:34:00.000-08:00

by: Valerie Mills
Nothing (well, almost nothing) can compare to the thrill of driving a road-hugging high performance sports car. Instant steering response. Power at the exact nanosecond you ask for it.

Then, if you have one of the sexier models, you’ll attract attention on the road, filling up, and in the shopping mall parking lot.

Yes, you can pretend you’re driving the Autobahn with the wind blowing your hair. But beware of state troopers just waiting for an “arrest me red” entry on their ticket issuing track record.

Before You Fall In Love . . .

Before you step into that showroom and fall in love, consider the following practicalities:

1) How much do you want to spend? $20,000? $30,000? Or more?

2) What’s the tradeoff between performance (power) and gas mileage? Higher performance usually equals less gas mileage.

Does the vehicle use premium gas? Right now, the difference between premium and regular is 20 cents per gallon. At 20 miles per gallon and 15,000 miles per year, the cost differential is $150.

3) What about reliability? Some upscale models cost considerably more to maintain and have a higher incidence of repair costs. Would you appreciate paying $125 just to diagnose the problem when the check engine light comes on? Or paying $70 for an oil change?

4) In a climate where snow and ice are winter realities, do you want to drive it year round? Or store it over the winter?

A rear wheel drive sports car is impractical for winter driving. A front, all-wheel, or 4-wheel drive sport car can be driven in snow and ice, if you use all-season tires. If the little devil comes with performance tires, you will want to buy all-season tires (and possibly rims) for winter driving. Add another $1500 to the price of the car for the right tires and rims.

Do Your Homework . . .

5) Once you’ve decided price, performance, gas mileage, reliability, and practicality for all-season driving, get on the Internet. Here you can compare models and pricing and read reviews. Google “buying a new car” or “new car prices” and several sites will pop up.

Another source is Consumer Report (the new car issue) where your criteria will be easy to find. Red dots are good. Black dots are not. Most American car dealers consider this issue of Consumer Report a nightmare because it favors foreign car models, especially Asian cars. However, as explained in the newest version of this report, American car manufacturers are catching up.

6) Find out what you should pay before stepping into a showroom. Dealers will offer below invoice prices even on some sports cars because of rebates, dealer incentives, and dealer returns when they make a sale.

7) Remember the incidentals. Yes, you have to pay to transport the vehicle from the manufacturer. Yes, you have to pay for options. And remember the sales (and sometimes luxury) tax.

The Driving Experience . . .

8) Unless you have driven the exact model and year you want to purchase, step into the showroom and test drive the car. Driving the previous year’s model is unacceptable. If the dealer lures you into his web and asks you to test drive an earlier model, RUN out of the show room. You’re wasting your time.

9) Pick at least 2 different road types for test driving. The winding, hilly road is one road type. Road hugging capabilities are tested here. If the car is standard, smooth-shifting is another test. A car that cuts back after you release the clutch is NOT smooth shifting.

The highway is another road type. Make sure power is sufficient to handle entrance ramps and merging with traffic. If you get an instant response at highway speeds, the car is a possible winner.

Closing the Deal . . .

10) If you like the car, get the dealer’s best quote. Then, find at least one other dealer to give you another quote ON THE SAME CAR. If you don’t like the car in the test drive, you probably won’t like the car – ever. Move on to the next model.

11) When you decide on a car, call your insurance company and find out what the vehicle will cost per year. And don’t choke on your coffee when you hear the amount – you can shop around.

12) Estimate how much the real estate taxes will be on the car, especially if it’s a high-priced model. This could be another financial shocker!

As you can see, sports car buying is a process. Do you need to do all this stuff? Nope, you don’t. But consider the financial sticker shock when you’re paying an extraordinary amount for maintenance, repairs, gas, insurance, and taxes! Just for that Autobahnesque experience!

About the author:

Valerie Mills,a copywriter/designer specializing in direct mail and web advertising, has written sales letters, web sites, and brochures for the finance, self-help, and technology areas. She also audits sites for usability, sales appeal, structural integrity, and readability. In addition, using her experience as an educator and corporate trainer, Valerie has written several articles and a parents' guide to coach kids of all ages about money and personal finance. Refer to web sites http://v.mills.home.att.netand http://teachyourkidsaboutmoney.com

Gardening tips

2008-02-05T19:30:00.000-08:00

by: Hege Crowton
Gardens come in different varieties like the plants you find in them. There are several gardening tips that can be used for all type of gardens.

1.Mulching protects your garden topsoil from being blown away. It also provides nutrients as it decomposes and improves the appearance of your gardens. Mulching has other benefits and is one of the most recommended gardening tips by gardeners and farmers alike.

2.Healthy plants are more disease resistant. Plants are like people, a person with a strong immune system can combat diseases. A healthy plant does the same.

3. Pests can be eradicated by cleaning the plant with a watery solution of soap. Just make sure to rinse after. This gardening tip is best heeded for fruit bearing trees or edible plants.

4. Using compost fertilizers are a great way to have healthy plants. It is also a great way to save money on expensive fertilizers. Non -organic fertilizers also tend to leave chemical residues that can accumulate in garden soils and harm not only the plants but the gardeners as well. They cause toxins to go to the water supplies. Another gardening tip recommended not just by farmers and gardeners but also by environmentalists.

5. There are several plants that are only suitable for a specified climate, a certain kind of soil or can only grow with certain plants. You have to know what plant grow in the conditions you have in your area this is for you to avoid unnecessary purchases. This is a money saving gardening tip.

6.Landscaping is a good investment which can double the value of your home. This is one gardening tip that can earn you money.

7. Growing grass on bare ground is an easy way to make your home look better and appreciate in value. This is one gardening tip that promotes earning money while growing grass legally.

8. Aside from looking great in your home, trees also provide some sort of protection from direct sunlight exposure and strong winds.

9. Vines on the walls, fences and overhead structures also would offer some protection and would also look great.

10.Flowers are beautiful, but they are also expensive. Get one that is resistant to many elements. Flowers from your local community already have developed resistance to conditions present in your area.

11.For most gardens plants, their roots go only as deep as 6 inches. Putting fertilizer deeper than that would be a waste of money. Put them shallower as they seep down when the plants are being watered.

12.Earthworms are important to plants. They till and aerate the soil for the roots to breathe. Non-organic fertilizers can kill them. This gardening tip dates back to the old days of gardening.

13. Having several kinds of insects that are beneficial to your garden would be good. These insects can be encouraged to stay by having diverse plants in your garden.

14. Spot spraying weeds with household vinegar, instead of using commercial weed-killers, can eradicate them. This is another environment friendly gardening tip.

15. Avoid putting too much mulch on tree trunks; this would encourage unwanted pests to reside on them.

16. Use plant varieties that are common to your area or have been taken from an area with similar conditions.

17. Be sure to know the plants that are poisonous. If you are intent on growing them, make sure to have the necessary cure available in your household. Take note of this gardening tip, it can save your life.

18. The best time to water plants is during mornings.

19. Before planting a new plant in your garden, you must consider its height and size when it matures. This garden tip can help you save money in the future.

20. Newly transplanted plants may require special attention during its first week. This is to reduce the stress and shock it got during transplantation.

And last but not the least of the gardening tips...

21.Plants are living entities. If you want them to grow in your garden you have to treat them as such. They need to be taken care of. They are like your pets, you look out for them. In return you get that feeling of contentment watching them thrive.

A good way to take care of them is to consider that plants might have some feelings too.

About the author:
Hege Crowton is an expert copywriter.
She is known for doing in-depth research before writing her articles.
Many of her articles are posted on www.submitcontent.com
and she also does a lot of writing for www.CrowSites.com

Copyright 2005 www.Gardeningcrow.com

Gambling Income and Expenses - Taxes

2008-02-05T19:28:00.000-08:00

by: Richard A. Chapo
Hit a big one? With more and more gambling establishments, keep in mind the IRS requires people to report all gambling winnings as income on their tax return.

Gambling income includes, but is not limited to, winnings from lotteries, raffles, horse and dog races and casinos. Unfortunately, gambling income also includes the fair market value of prizes such as cars, houses, trips or other non-cash prizes.

Generally, if you receive $600 ($1,200 from bingo and slot machines and $1,500 from keno) or more in gambling winnings and your winnings are at least 300 times the amount of the wager, the payer is required to issue you a Form W-2G. If you have won more than $5,000, the payer may be required to withhold 25 percent of the proceeds for Federal income tax. However, if you did not provide your Social Security number to the payer, the amount withheld will be 28 percent.

The full amount of your gambling winnings for the year must be reported on line 21, Form 1040. If you itemize deductions, you can deduct your gambling losses for the year on line 27, Schedule A (Form 1040). You cannot deduct gambling losses that are more than your winnings.

It is important to keep an accurate diary or similar record of your gambling winnings and losses. To deduct your losses, you must be able to provide receipts, tickets, statements or other records that show the amount of both your winnings and losses.

Face it, the IRS gets you coming and going. Well, I’m off to play poker.

ABOUT THE AUTHOR
Richard Chapo is CEO of Business Tax Recovery - Obtaining tax refunds for small businesses for overpaid taxes. Discovery tax strategies and deductions in our tax articles section.

Google Adsense Page Positioning

2008-02-05T19:19:00.000-08:00

by: Kenneth Elliott
Correct positioning of your Google adsense ads can make or break your success with the Google adsense program. Why is this true? Some studies suggest that eye positioning on website gravitate to particular sections of web pages. And if you don’t have the necessary ads in these positions you will not get the clicks.

I talked to countless people that have great traffic, some with 300 to 1000 new visitors a day that say that they only make approx. at max $10 to $20 dollars a month on the adsense program. What a shame. But when I look at their websites the ads are either buried in wording that no one usually pays attention to or the ads are located in positions that just don’t call any attention to their presence.

So were the best locations for you Google adsense ads. Well, I have found the number one best place for the ads are near or in proximity to your main menu. Why near your main menu. Because you know that visitors eyes will and always look for the menu structure of your website. So the common places for placement should be to the top right, the very top under your menu, or the top left. These are the most common locations for you main menu.

But what about the color scheme of the Google adsense ads? Yes, color is very important. You have to make the ads looks as seamless as possible. Here is an example on one of my website http://www.pottery-barn-outlet.com. Here I decided to position the ads at the very top right under my main menu. In direct eye contact. Also, remove the borders; just these two changes will increase your adsense proceeds one hundred percent.

By using these tactics I was able to increase my adsense click through rate significantly depending on traffic level and people's interest.

Take my advice and give it try. I believe you will see a change and hopefully make adsense a more pleasurable experience.

About the author:
Kenneth Elliott is the owner of http://www.marketassociate.comwebsite. He helps real people relize their dream of an successful affiliate experience. Discover why so many have found their ideal business with Kenneth Elliott today.

The Power In A Gathering Of Women

2008-02-05T19:12:00.000-08:00

by: Eileen McDargh, CSP, CPAE
Forget "fight or flight" as the only duo of responses in the face of stress. For women, there's a third response: "befriend". A landmark UCLA study turned five decades of stress research on its head with the revelation that a cascade of brain chemicals gives women a larger behavioral repertoire when confronted with stress. The hormone oxytocin is released as part of the stress response in women. It controls the fight/flight response and, instead, encourages her to tend children and gather with other women.

Accordingly to co-researcher Dr. Laura Cousino Klein, now assistant professor of bio-behavioral health at Penn State, the study suggests that this "tending and befriending" response to oxytocin produces a calming effect. Although it will take new studies to reveal all the ways in which oxytocin encourages women to care for children and band together, it might also explain why women consistently outlive men.

I have addressed numerous women's conferences and corporate networks of women and I can attest to the observable behavior that participants leave these sessions feeling stronger, encouraged, and positive. I believe they also leave healthier. The famed Nurses Health Study from Harvard Medical School found that the more friends people have, they less likely they are to develop physical ailments and the more likely they are to cope better with challenges.

Sadly, today's busy agendas often find women canceling the most positive and healthy thing they can do: gather with other women to engage in the kind of "rapport" and "report" talk that hallmark feminine conversations. The corporate women's networks that generate the most return for the time and money investment allow for the nuts-and-bolts training needed for the business while also creating plenty of opportunity for mentoring, problem-solving and the informal sharing of personal issues.

Create a gathering of women and stand back. The energy reborn from conversation, caring, compassion and concern can move a community, a business, and a nation into a higher place.

(c) 2004, McDargh Communications. All rights in all media reserved. Reprints must include byline, contact information and copyright.

About the author:
Eileen McDargh, CSP, CPAE is head of McDargh Communications, a training and consulting practice founded in 1980. She's also an award-winning author, radio commentator, and on the Board of the National Speakers Association. Eileen can be reached at http://www.EileenMcDargh.com

Diet and Fitness, Winning Tactics For Weight Loss

2008-02-05T18:34:00.000-08:00

by: Bill Urell
Tell me, does this describe you? 'I tried a zillion diets in
fits and starts and was never successful.' Just going on a diet
will not give you a complete healthy persona. I finally paid
attention to what everybody was saying, but I was too lazy to
do.

I added exercise and fitness to the equation. We also need to
stay fit as well as diet to lose weight. Our true wealth is our
health. Isn't it worth your time bring it into peak condition
and maintain it? Diet fitness is all about an accurate mix of
diet and an appropriate fitness program.

This basically includes three levels of consideration:

1. Balance-A balanced diet must contain carbohydrate, protein,
fat, vitamin, mineral salts and fiber in well proportionate
quantity. Carbohydrates are the source of energy so these play
an important role in balanced diet. Intentional inclusion of all
foods from fruits to vegetables and meats to grains.

2. Moderation- portion control, small quantity at regular
intervals. I had to laugh when I heard the results of a 5-year
study costing millions of dollars the government ran to find out
why the population of the US is getting heavier. The
results…they determined we eat larger quantities! 'Super Size
it!'

3. Variation - wide variety in foods,means higher chances of
complete nutrition. And variety in your workout routine means a
greter chance of sustaining it.

It is a well-known fact that poor diet leads to diseases, like
obesity, even cancer and heart disease. The link between diet
and physical fitness has well been established and recognized as
a science in itself. It's the basis of dynamic and creative
intellectual activity. How do you balance diet and fitness?
What changes in your diet and fitness regimes will prove to be
the most beneficial ones?

These questions may have been on your mind for a long time but
you didn't know where to start. I let the paralysis of analysis
prevent me from getting started for a long time. I wanted the
'perfect' fitness plan. My advice? Just get started anywhere,
but get started. There are the solutions at your doorstep. First
and foremost, you need to ensure that the diet you are on,
supplies you enough strength and energy to carry out the fitness
training which means:

The basic fitness diet should:

1. Have a wide variety of foods-- wholegrain breads and cereals
for vitamins and minerals, leafy green vegetables for iron
fueling, fruit for adequate fiber, lean meat and Fish (lowers
cholesterol and helps prevent cancer) and low fat dairy
products.

2. Enable you to have optimal weight and energy to carry out
daily activities with ease.

3. Enhance quick and complete recovery during exercise.

4. Supply enough fluids to have maximum hydration. 5. Provide
both short and long term benefits and ease of maintenance.

When the above criterion is satisfied, you can confirm that you
are on a diet that is not starving you or running you the risk
of malnutrition and weakness. Fitness programs can include not
only basic gymnasium but modern techniques like dancing,
aerobics and yoga for variety and fun. If it is enjoyable it
will be easier to maintain.

Make no mistake about it, fitness regimes help you speed up the
process of loosing weight along with the diet. That is the key,
the magic diet accelerator. So eat healthy, exercise and be wise!

About the author:
Bill Urell reviews only the best diet and fitness plans, tips, and articles that promote healthier lifestyles. Visit us and claim your FREE E-Cookbook, as a welcome gift.
http://www.online-weight-loss-resources.com

Beauty Secrets

2008-02-05T18:31:00.000-08:00

by: Kenia Morales
How many times have you looked at yourself in the mirror and wished you could change a minor problem? To look even more beautiful. Here are five helpful & easy ways to achieve beauty secrets.

Skin lightener

Lighten elbow and knee areas by scrubbing lemon juice and sugar. The lemon has a bleaching effect and the sugar will exfoliate the dead cells.

Shiny Hair

hair mix fresh orange juice, water, 1 tablespoon Honey and any type of vegetable oil.

For plumper lips,

Apply lipstick and lip-gloss.

Add a dot of eye shadow in the center of your lips and blend carefully. You might also want to check out City Lips Collagen Lip Plumping Treatment.

Dark circles

Tired looking people do not look attractive cover under eye circles with make up. Choose a color that matches your skin shade, avoid getting lighter shades. We recommend TheBalm TimeBalm - Under Eye Concealer

Fake Tan

Get a tan without exposing your skin to harmful sun rays.

DuWop Revolotion Tinted Body Moisturizer With SPF 15 and Shimmer

Kenia Morales is the publisher of online magazine http://kpatra.com "For Every Aspect of Today's Woman. Visit us to find a variety of women related issues and topics".

Forex Trading

2008-02-05T18:25:00.000-08:00

by: Chris Rohrer
The foreign exchange market, also knows as FOREX, originated in 1973 has become the largest e-currency trade market in the world today. FOREX trading occurs 24 hours a day, 5 days a week. The FOREX market offers a unique trading opportunity to those seeking a substantial profit in a market that trades over 1.2 trillion dollars each day.

FOREX market is primarily traded between central banks, commercial banks, non-banking International Corporation, hedge funds, private investors and speculators. Previously small investors were unable to trade in the FOREX market due to the large deposit required. However until recent years, with the continuing growth of the internet and competition, Forex trading has made it so small investors can now open a FOREX trading account with as little as $250.

There are a few factors as to why FOREX investing is starting to attract more small investors. For one, FOREX can be traded 24 hours a day 5 days a week. Previously trades were placed by phone, the internet has made it possible for traders to monitor their FOREX trading accounts from home and execute trades in real time with the click of a mouse button.

In order to start trading in the FOREX market, one must first open an account with a broker. It is recommended to obtain a list of brokers and do some research before deciding on which broker to deal with. Each broker offers different policies and different spreads on each currency that is traded.

Before trading in FOREX, one must first understand the risk and reward behind

margin trading in FOREX. A margined account can be leveraged, which means trading in FOREX can be done with solely cash or a combination of cash and collateral such as a security deposit. The main risk involved in margin trading is that margin trading tends to inflate loss. In addition the rate of loss and leverage makes FOREX a high risk investment. However, regardless of the downside in margin trading, FOREX is still very profitable as huge gains can be made.

There are plenty of resources on the internet that will discuss trading strategies, emotions and what it takes to become a successful trader. Most of these web sites are going to tell you that emotions play the largest roll in your success as a trader.

About the author:
To learn more about the Forex Trading program visit Forex Investing

Fishing Equipment And Accessories

2008-02-05T18:01:00.000-08:00

by: Ron King
The sun is shining. The air is cool and crisp. Yes, this is a great time for fishing.
As you come to the edge of a swiftly moving stream, you see a great fishing adventure beckoning. You set down your tackle box and your rod and reel, slip off your waterproof jacket, and slip on a pair of hip waders over your fisherman's vest.

The abovementioned are just a few of the many fishing accessories that are available to you from stores, catalogs and the internet. Read on to learn more about the accessories you need to make fishing even more fun.

The Fishing Basics

The backbone of your fishing equipment is your rod and reel. For the casual fisherman, the basic rod and reel is all you need. Once you are more experienced, you will better know your tastes and can upgrade accordingly.

Tackle ranges from simple to extremely complicated. Basic tackle includes hooks, sinkers, bobbers, fishing line and needle nosed pliers.

A net is also a good addition. Choose a net size based on the fish size that you are after.

High Tech Tools

Electronics have, to the alarm of purists, invaded the fishing arena. There are devices that help you locate where the fish are located. And there are alarms to alert you when you have a fish on your line. Those poor fish won't have a chance.

Clothing For Anglers

Fishermen's clothing necessities include a fishing hat and sunglasses to protect you from the sun. A fishing vest with lots of pockets comes in very handy. A good waterproof jacket is essential for keeping you dry when the weather isn't. Waders, in thigh or chest height, help extend your reach by getting out into the water.

Other Useful Accessories

You should also consider: a tackle box, forceps, fishing knife, scissors, flashlight, wading shoes, and a fishing belt. If you are fishing from a boat, you will need a flotation vest.

Get Advice Before Buying

Before choosing expensive accessories, be sure it is right for the job and right for you. There are many factors to consider, so don't hesitate to talk for help. Someone with experience, either a friend or a salesperson, can quickly help you assemble a set of fishing accessories that will maximize your fish catching odds.

The right accessories will make your fishing experience more successful, and hence, more enjoyable.

Visit Fishing to learn more. Ron King is a full-time researcher, writer, and web developer. Copyright 2005 Ron King. This article may be reprinted if the resource box is left intact.Visit

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Ron King is a full-time researcher, writer, and web developer.