by: Eugenijus Sakalauskas
There are a number of different ways you can use autoresponders
to market to your visitors
One of them - confirmation emails
Using autoresponders to send instant confirmation emails to your
Customers and subscribes after they have made a purchase or signed
up for your newsletter is a great way to provide people with an
additional level to customers service
Autoresponders also free you from having to manually send out
confirmations – giving your time to focus on more profitable areas
of your business. But you also know that these confirmation
autoresponders ar a great marketing opportunity
Because instant confirmation do a lot to boost the credibility of
your company, they are the perfect place for a marketing message.
You`ve responded immediately to your customer`s request , letting
them now that yours is a reliable , professional company. Why not
take advantage of that by offering them a specia price on one of
your best-selling products ?
Suppose you own a web site that sells cycling equipment. Of course ,
you offer a free weekly newsletter packed with tons of great
cycling tips. Every time someone signs up for your newsletter , they
receive an instant autoresponder thanking them and confirming
Once you`ve seen for yourself how autoresponders can boost your
profits , you`ll be working them into just about every aspect of your business.
Here`s one example of how can use a network of autoresponders to
capture sales like wound`t believe.
Step 1 A visitor come sto your site and decides to sing up
to your free newsletter or free report.
Step 2 That visitors is instantly sent a confirmation e-mail
via autoresponder thanking them for their subscription .
This e-mail also includes a discount offer on one of
your best-selling product.
Step 3 The subscribes orders your product. This purchase triggers
another autoresponder , which
contains an offer for an add-on o the product their just bought.
Step 4 They decided to purchase the add-on , which triggers another autoresponder.
Step 5 And so on …….
Can you believe that this process is 100% automatic? Once you`ve
written to autoresponders,you can literally forget about them and just
start watching the sales roll on. With almost no effort on your part,
you`ve turned a casual visitors to your site into a repeat customers.
And you barely had to lift a finger.
And don`t limit yourself to just placing marketing messages in
your confirmation messages.You can ( and should) advertise your product
and services just about every time you send a message to yourcustomers
and subscribes.Remember , once you`ve put an advertising message into
your autoresponders , your sales will be generaye automatically.
About the author:
Eugenijus Sakalauskas is an established ezine publisher
and direct marketer who specializes in developing new
ideas and methods on
E-Ezine - Free marketing recourses,articles,website promotion tips.
Get FREE info mailto:firstname.lastname@example.org
Stop Dreaming Start Action, Start Now !
Free Website Articles
by: Eugenijus Sakalauskas
by: Lewis Leake
If you ask online marketer how to convert website visitors into buyers, most will give you the same answer: the sales are in the follow-up.
It’s much more than just increasing your traffic volume. After all, most of your visitors won’t decide to purchase your products or your services when they first visit your website. But that’s not to say that they won’t be interested in your offer tomorrow or next week, or that they won’t be interested in future offers.
Therefore, it is necessary to get your visitor's email addresses so that you can inform them of current and upcoming offers. You do this by using an opt-in system that invites them to subscribe to your mailing list. By gathering their names and email addresses, with their permission of course, you are now able to contact them periodically with information, usually by sending them an ezine as well as an occasional freebie.
There are no problems as long as you’re only dealing with ten or twenty subscribers, as you could just email them individually. However, such numbers aren't going to make you many sales. You should aim for a mailing list that could reach into the thousands. That number of subscribers would make it difficult for you to prepare individual emails for each name on your list.
The basis of an ideal mailing list, therefore, is an effective autoresponder system that provides the power and flexibility to email your subscribers in a timely and efficient manner.
A mailing list of considerable size powered by a good autoresponder system consistently provides earnings for many Internet marketers. A lot of online businessmen make significant profits from their mailing lists alone.
Okay, but what is an autoresponder system? An autoresponder system is like a digital secretary. It takes care of your subscribers by providing an opt-in system that allows visitors to subscribe to your mailing list. An autoresponder system also takes care of the sending of emails to your subscriber base.
You can prepare your messages in advance, program them into the autoresponder, and preset the intervals by which the messages are delivered. You can even separate your subscribers into various groups. You could have a group for those who have not yet placed an order, for example. You could have another grouping for those who have already made a purchase. This allows you to use two different marketing approaches in dealing with each of the groups.
A good autoresponder system can help you build trust in your products or services. With a good autoresponder, you can also provide an efficient technical support program. If your subscribers email you a question about one of your products, for example, you could preset the autoresponder to reply with a general FAQ to send them the information.
Not all autoresponders are designed the same and much care should be taken in choosing the right one for your particular needs. Here are some questions you should ask before you decide on a particular autoresponder service:
* How many accounts can you create? Some business plans might
require that you have different accounts for different products.
* How many lists can you build? There are also some business plans where you might need different lists for different groups of subscribers.
* How many follow-up messages can you preset? Do you need a lot of follow-up messages or do you know yet? Quite a few autoresponder services provide for unllimited follow-ups.
* How many subscribers can the system hold? And also, how many subscribers can the system respond to?
* How much customization is allowed? You need to be able to personalize your email messages with each subscriber’s name and other customizable information.
* How does the system gather subscriber information? The process should be simple and convenient; otherwise, the visitor will not subscribe.
* Will you be able to send your messages in html and text formats? Most autoresponder services allow both formats.
* Will you be able to track your subscribers for the purpose of target marketing? This my or may not be important to you.
* Is the scheduling system fully automated and flexible enough for your current and future needs?
* Is the autoresponder easy to use? Do they have a demo area so that you can try it out?
Now, does the autoresponder service you are considering provide answers to all of the above questions? If so and if it is offered at a reasonable price, then you should grab the deal as soon as you can.
Remember, if you’re running an online business, a good autoresponder should be one of your primary investments. It could be the key to an excellent conversion rate, more sales and more profits.
About the author:
Lewis Leake, Jr. is the webmaster of GrowNetProfits.com - http://www.grownetprofits.com. Find out how to skyrocket your sales with unlimited, follow-up autoresponders! http://www.grownetprofits.com/SFAR
Stop Dreaming Start Action, Start Now !
by: Oluwafisayo Akinlolu
So you want to choose an affiliate program or are you already involved in one?
These are six tips you must understand deeply. But first, understand that affiliate programs work just like network marketing. I said it works like it because it involves down-lines.
Now to get started. Once you understand these tips and use them wisely, you would make a real success out of the affiliate program you choose.
1.Choose the Right Affiliate Program.
Before you pick an Affiliate program, make double sure it is the right one. Check the company's profile. You cannot be in a moving vehicle and remain stagnant. If your affiliate program is one that makes steady progress, you also make progress. If it is stagnant, you inevitably will be stagnant. Check for the company's age. Companies in their first two years pay high, but they face the risk of quitting all too soon. They are but infants. Companies in their first seven years are more likely to be stable. Older companies are reliable. Very reliable. They have a track record which you can easily check out and have good organisation built from years of existence.
2.What are the Companies' Products.
Please be very careful. Only a thin line separates Multi-level Marketing (MLM) or affiliate programs from illegality. You are however safe if the company has a product it sells. Never join a pyramid scheme. I am not an expert at that but I suppose pyramid schemes are scams. If the company does not offer a product or service, you might as well forget it.
3.Check the Compensation Plan.
Your primary reason for joining an affiliate program is to make money! Should I say that again? To make money! So please, check the compensation plan. Make sure it suits you. When dose the company pay? At what rate? How does the company pay? If it doesn't go down well with you, just forget it and find yourself another affiliate program with which you feel comfortable.
Note however that even if the commission schedule is small but sure, the work you do can help you blow it all up. Think of $1 in 1000 places ($1000). It can be achieved weekly. You can realise that with almost all affiliate programs.
The bottom line, choose a program that suits you.
4.Join Free Programs But....
A lot of affiliate programs allow you to join for free. I suggest you join the free ones. My reason is; you can easily leave without much loss. I feel sorry for people who have tried several programs and paid heavily just to realise it is not the right one. But if you think you can afford it, then the choice is yours.
Once you've made a choice, remember these last two tips!
5.Build Your Team of Affiliates.
This can be the most excruciating part of it all, but once you have a team of down-lines who are active, it is well worth it.
Always remember, "for every twelve, there is always a Judas." There will always be bad apples in a barrel. Find the good ones, train them, help them and you have simply helped yourself.
How do you know the good ones? Simple; watch out for those that ask questions, contact you and fulfil all requirements in short periods of time. Go for them and you are building a money spinning business.
6.Put Yourself in the Shoes of Those you Want to Recruit.
Make things easy for them. Put together all the information and deliver it to them. I know it took you sometime getting the information. Help them get it in a shorter time. Probably in few hours. Contact them always. Answer their questions. Give them all the help you can. Show them what to do and help them do it right.
Remember, you help them; you simply help yourself. Put yourself in their shoes and do exactly what you would have loved if you were in their shoes.
** Anyone may republish this article freely in their ebooks, ezines, websites, online article directories etc as long as the resource box is included.
** If you want an affiliate program that really pays the bills, see http://www.quickinfo247.com/7767817.90/wyk and simply sign up free now! You will get Free Training, Free Internet Income Course, Free Advertising Resource Materials, Free Guidance and Consultations and a lot of other free resources.
** If you are already involved in an affiliate program, you need all the help you can get. See http://www.quickinfo247.com/7767817.91/iahbe NOW! Helps include lead generation, books, courses, advertising tips and lots more.
About the Author
Empower Wealth Creation Network Foundation
by: Hamad Kadmany
Are you looking for a very cost effective way to make an extra income? Let me show you why online affiliate programs are a great answer to your needs...
You must have been exposed to the online hype, and the fact is starting an online business is a great way to make an extra income. There are many ways to make money online, one of them, is joining online affiliate programs...
Here are six great reasons (only) why this could be exactly what you are looking for. I respect your time, so I’ll keep each point brief. Here we go...
1. Your Products
Many people don’t have their own products to market online, and even if they do, they would have to handle the shipment of the products to every corner of the world, or they would narrow their market to specific areas only.
Online affiliate programs provide a wide variety of quality products, which meet every customer’s needs, and you can market those products world wide without worrying about their shipment. All you need is to refer people to your affiliate websites. Any orders taken from that website are automatically handled by the company on your behalf.
2. Your Income Potential
Besides the commission you can earn from direct products selling, there’s another powerful way to make a great income online - residual income, and this is by referring other people to join the opportunity. This way you can build a network of people where you make a commission for each sale they make...
Some companies limit you to one level of sponsored affiliates, which mean, you only get commission for the sales of the first level of people you refer, however, MANY other great companies do NOT limit your income potential, actually, it’s infinite deep network where you can enjoy passive income.
3. Your Investment
The great news is – you are NOT required to put any money down in order to join an online affiliate opportunity, you can join for FREE! Some of them might claim that you must buy their products (you should avoid those...), even though I believe in the concept of buying from your own store, real opportunities should not force you to perform nor limit your potential, so it is all up to you.
Of course, any kind of business requires some kind of investment, generally speaking it’s a trade off between time and money, the more you are willing to invest, the less time you need to build a solid business, and vise-versa. So it is all up to you.
4. Your Business Training
Some of the great online business will train you for FREE. Do NOT take this lightly, if you are serious about making real income, you will need proper training to build your business effectively, this will save you time AND money!
The information I have learned is priceless! I learned how to master the science of marketing, and it was easy for people like me (I’m a computer software engineer who knew NOTHING about marketing!) to build a successful business. As I already mentioned, this training is available to you for FREE even before they see a penny from you!
5. Your Business Needs
This is extremely important. To have a successful online business, you must have the proper tools like tracking software, websites, follow-up manager and more. Without those tools, you are shooting in the dark and you’ll waste your time and money.
The serious online affiliate opportunities will provide you with those must have tools, and will guide you exactly how to use them in your favor. Again, FREE of charge!
6. Your Bottom Line
I’m well aware to the fact that the bottom line of any business, including online business, is making money. However, there are issues beyond that, those are the issues behind your desire to make money, either to spend more time with your family, get out of debt, own your own home or you name it...
Affiliate programs can be a great way to achieve whatever reasons you might have that triggered you to search for ways to make an extra income. Just make sure you join a great opportunity that is willing to invest in your success, because your success means also theirs!
Allow me to close with a quote by Robert Kiosaki, the author of the book titled "Rich Dad Poor Dad". Mr. Kiosaki, a self made millionaire who also works in network marketing and who opened my eyes through his astonishing books, said the following:
"Is your business or the company you work for going to do well in a depression? If not, start a part time business. Our businesses are designed to do well in a good economy and do even better in a depression. A part-time business that will do well in a down economy is a network marketing business. During a depression, many more people will be very receptive to joining a network marketing company".
Online affiliate companies are the new cutting edge network marketing companies, which makes the whole process much easier.
About the Author
Hamad Kadmany helps real people succeed online with his free newsletter and his website. His business provides you with a real online business opportunity and the proper tools, training and support for a successful online business. Discover why so many have found their ideal business with Hamad today at http://www.OnlineBizKnowHow.com
by: Ken Hill
Affiliate programs can be a great way to make money online. You don't have to spend time developing your own product, worry about taking orders, or take care of customer service.
If you already have a high traffic website or run an e-zine you can stand to earn a steady flow of commissions every month without a lot of extra work on your part.
To help you get started promoting affiliate programs, I've provided the following 5 tips to help you choose the affiliate programs that are right for you.
1. Choose affiliate programs that match the content of your site. If your site targets a niche market than choose affiliate programs that offer products to that niche market.
2. Choose affiliate programs that pay a high commission. For example 30%-50% on your direct sales.
3. Join affiliate programs that pay two-tier commissions. This enables you to not only earn commissions on your own sales but also on the sales of people who you introduce to your affiliate
4. Join affiliate programs that offer a line of products so that you can earn commissions when your referrals come back and purchase other services or products.
5. Join affiliate programs that offer their affiliates great marketing support. Many affiliate programs offer their affiliates pre-written ads to use or get ideas from, sales letters, marketing courses, and articles to use in promoting their services.
Remember, the best affiliate programs will see their affiliate program as a partnership with you and combine high commissions with excellent support so that you can start earning money
promoting their products as quickly as possible.
About the Author
Article © 2002 by writer, Ken Hill. Discover proven strategies to generating more profit promoting affiliate programs. Get your FREE 10 Part Guide To Success With Affiliate Programs marketing course now at mailto:email@example.com
by: Michael Turner
When people decide to join an affiliate program to make extra money, or to have a full time job, they often do so with illusions and no idea of how the affiliate program actually works. Read the following top 5 mistakes people make when it comes to choosing an affiliate program and avoid these mistakes at all costs. Then, you will be able to be more effective and make more money for your time, so it is definitely worthwhile to read these warnings and avoid them.
#1 Don’t Compete, Support
Too many affiliate programs compete against their competitors which wastes money and puts affiliates out of business. However, if you are part of an affiliate program the more affiliates the better for getting more information and more money. One of the worst things to do is choose an affiliate program that believes in competing against other affiliates. Instead, choose an affiliate program that agrees with supporting and growing other affiliates to have a larger network and access to more affiliates.
#2 Little Reward
Another mistake people frequently make when choosing affiliate programs is choosing a program that offers little reward for the individual’s hard work. Too many affiliate programs pay too little and as a result affiliates find it difficult to make the money they should be making. Look for an affiliate program that has a good pay rate for your work.
#3 Old Statistics, if Any
You want an affiliate program that offers good, solid, real time statistics, not old statistics or ones that are no longer valid. There are not many affiliate programs out there that provide the kind of statistics an affiliate manager needs, but do your best to find an affiliate program that offers the most.
#4 No Support
Too often affiliates find themselves waiting days for an answer to an e-mail and an important question for their business. You want an affiliate program that guarantees you support round the clock if possible or at least within 24 hours. If not, keep looking for an affiliate program that wants to help you help yourself.
#5 Fresh Ideas, Creatives
Many affiliate programs provide few ideas or creatives to their affiliates and so thousands of web pages end up with the same advertising. However, affiliate programs would have a better success rate if many different ads were made available so affiliates could alternate ads and place different ads on different sites, depending on the products sold.
Commit these five mistakes to memory so you know exactly what you are looking for in an affiliate program, as well as what to avoid. You will be much more successful and happier as well if you do not get caught in these traps!
About the Author: Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/
by: shrinivas Vaidya
Dear friends, when it comes to promoting affiliate programs
we all follow a certain defined process. We first go to
google.com ,type affiliate programs in the search field. When
the results get displayed we look for "high paying" affiliate
programs. By "high paying" I mean those who pay 25% commissions.
Then we visit each and every website listed and join the
programs becuse they are free! to join. We put all sorts of
banners and text ads on our links page and expect to see a
check in our mail box the next morning.
Well, I am here going to reveal a very different way of
promoting affiliate programs. Let us revise the process
Step 1> Search for affiliate programs with your favorite
search engine. Look for only those affiliate programs whcich
have products which interests you. For example if you are
interested in "radio controlled airplanes" then look for such
products first. Don't start with promoting "herbal shampoos"
or "yoga cd's" just because they pay 40% commissions.
Since you already know a little about rc planes it wiil be
much easier for you to promote various aspects of the
So when selecting the affiliate prgram keep in mind the
a)Product which you know about or are interested in.
b)Qulaity of the product. To know the quality of the
product it is advisavle to buy the product yourself
c)The organisation associated with the product. Look for
the promotional material they are giving to affiliates.
This shows the confidence of the manufacturer in their own
d)Commission structure. Some webmasters provide 2 tier
commission structure. Some have a threshhold amout before
the affiliates get paid. Here is a nice place to sart with.
This is a list which contains 50 affiliate Programs That Pay
AT LEAST 50% commissions.
Step 2> Design a simple landing page to "presell" the product
before sending the visitors to actual sales page. Now this step
is extremely imporant. Why do you to presell the product ?. This
is because this is internet. No one knows you here or has seen
Normally when someone buys from the internet he is going to look
for similar 4-5 products before he gets to the final decision.
Here if he comes to your affiliate landing page it becomes
much easier for him to compare the product you want to promote
with similar 4-5 products in the category.
The landing page you have designed can have testimonials, which
you can borrow from the sales page. It can also contain your
own experience about the product. You can use before/after
situations for describing the benefits of the product. You can use
photographs of yourself using the product successfully. This
adds instant credibility to the product you want to promote.
Step 3>When the visitors reach your landing page you must have
a system to capture their names and email addresses. Because
as I said earlier there are many people who look for similar
4-5 products before buying. By capturing email addresse you can
"follow up" your subscribers later on using newsletters or
product features using email autoresponders.
The best way to capture email addresses is to provide a
free gift related to the product. This free gift can be
an eBook written by you or many webmasters already have an
ebook written for the affiliates. SO again this is a very
importan tpoint, join only those programs where you will find
a decent promitional material already prepared for the
That's it friends. I hope these words were helpful. I wish
you good lick in your affiliate promotional journey
Copyright 2005 Shrinivas Vaidya
About the Author
Shrinivas Vaidya is the webmaster of http://myfriendlyebooks.com
To help you start with right affiliate progrmas I have assembled
a list of 50 affiliate programs that pay AT LEAST 50% commissions.
You can access the listing for fr`ee at the followinf url.
by: Andy Murray
Copyright 2005 Andy Murray
Affiliate programs (also called Referral Programs or Partnership Programs) are essentially commission-based sales schemes.
Joining an affiliate program is a neat way to make money from your users. But just as you can join someone else's affiliate program, so you can set up your own program and invite webmasters to sign up. Here are my top 3 tips to succeed with your own affiliate program.
1. How to attract affiliates
One of the biggest fears new Affiliate managers have is in finding new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate marketing. Interestingly, with a proper marketing strategy, getting affiliates may not be very difficult. Given below are some tips that may help in attracting new affiliates.
Find complimentary sites - "Complementary" sites are sites that sell products or services that compliment your offers. If you sell "gardening tools", a site that sells books on "gardening tips" would be a perfect affiliate.
Find content sites - There are many sites that do not sell any kind of product or service but are mainly content oriented sites. Such sites promote an idea, concept, study or belief. Content sites that are used as a resource for your target market are ideal affiliates.
Finally, there are several sites on the Internet dedicated to listing affiliate Programs. Get your program listed in these directories.
2. Classifying Affiliates for Better Management
The hardest part of administrating an Affiliate Program is deciding what your affiliates need to help make the sale. But, by carefully categorizing your affiliates, you can easily determine what their needs are and how to accurately meet them.
The first step is to pick at least three types of affiliate. Take a look at your affiliates and try to determine one outstanding characteristic that can easily be compared across the board and choose at least three types of the characteristic.
The Second Step is to determine the needs of each type. Each of your affiliate types will have different needs; some of their needs will overlap, but you should find a distinct difference in many of their needs. If you find that all of them have the same needs, go back to step one and re-think your types.
The Third Step involves the process of creating and compiling linking methods for each group of affiliates. Based on the needs you identified in Step two, create and compile linking methods for each type.
3. Safe Guarding Against Spam
Any time you run a program where your affiliates rely on other signups to generate profits, you will eventually have a problem with spam. One of your affiliates will inevitably get it into their head to blitz the Web with unwanted garbage.
When this happens you need to be ready to take action otherwise it will cost you! Your Internet company can boot you off your server and you can find yourself blacklisted. Not good for business. If you get an email from someone claiming they received spam with your URL, then take it as an early warning.
I am not advising you to immediately terminate the affiliate's account, but be sure to contact them to follow up on the complaint. Let your affiliate know you received a complaint and advise them to remove this person from their list.
If you only get one or two complaints, it's probably not spam, the complainants might simply have signed up for an email list and forgotten all about it. You will know when one of your affiliates is spamming, because you will get anywhere from 10 to 100 complaints in the same day all regarding the same URL.
The best thing to do in this case is to immediately terminate or disable the account of the affiliate URL that was spammed.
Running your own affiliate program can become an extrememly profitable venture for your business. You can recruit a HUGE sales force promoting your products for you, and ONLY pay them when you make a sale!
Andy Murray is a marketer and publisher writing informative reports to help grow your online business. Get his latest offering "Get Stinking Rich From Affiliate Programs" for FREE by simply following this link: http://www.zerohourmarketing.com/Affiliate-Marketing-Report.htm
by: Mike Banks Valentine
No doubt you’ve heard of the 80/20 rule – which states that
20 percent of affiliates generate 80% of affiliate income, and
conversely, remaining 80 percent of affiliates generate only
20 percent of all income for most affiliate programs.
There are ten basics that will put your affiliate marketing
in the top 20 percent of affiliate earnings. Ten suggestions
that will transform your affiliate income from a trickling
creek that barely covers your hosting fees, to a roaring river
of extra disposable income.
TOP AFFILIATE MARKETERS DO MOST OF THESE TEN ITEMS
1.Top affiliate marketers cloak web site links
Cloaking affiliate links should not be necessary, but is. Oddly
many site visitors refuse to visit your links if they see an
affiliate code appended to the URL when they hover their mouse
over a link on your web page. Sometimes they will type the
affiliate domain directly to the browser address bar while
removing your affiliate ID from the URL. To short circuit this
odd behavior, simply cloak the URL. How? Visit this Link Tool:
2.Top affiliate marketers write & distribute articles
Writing articles about your market niche is essential to gain
reputation as an expert in your field. But the biggest benefit
comes not just from writing those articles, but from having
those articles published by other web site owners and ezine
publishers. Your article gains you both reputation and links
from other web sites from the resource box appended to the
end of each article. Here are major article distribution sites.
3.Top affiliate marketers focus on a market niche
Filling a web site with content reflecting a narrowly focused
product or service niche is a well known method of gaining web
traffic in your area of specialty. An excellent resource that
can help you determine relevant and focused areas to fill your
site with is called NicheBot. They offer innovative tools to
research and pinpoint market niches for your web site based on
the WordTracker Database and Google.
4.Top affiliate marketers use autoresponder series
Autoresponders are incredibly valuable tools that allow you to
send a timed series of email messages to those that sign up for
them. Most often those autoresponders are sent through a third
party provider. Some of the top providers are Sendfree.com and
aweber.com, for a tutorial covering autoresponder basics, visit:
5.Top affiliate marketers create web pages to pre-sell
Creating either testimonial pages or review pages that discuss
and pre-sell the product or service you are affiliated with is
the best method of getting increased orders for your chosen
affiliate programs. Many programs actually provide either an
article or recommended text to sell their products for you and
allow reproduction of those articles with your links embedded.
6.Top affiliate marketers gather email addresses
The best affiliates collect email addresses on their web site
by offering free reports via the above mentioned autoresponders
or by giving away ebooks or through newsletter signup forms.
The best use all of these methods or more to build their list
of email addresses. This also allows you to contact potential
customers that would otherwise never see your site again after
clicking away to the affiliate program web site.
7.Top affiliate marketers advertise SOMEWHERE
Depending on your market niche you should advertise using PPC
and/or ezine advertising. Some categories of Pay-per-click can
be prohibitively expensive, but advertising somewhere is all
but mandatory to gain substantial additional traffic to your
site. There are some great bargains in ezine advertising and
some less popular PPC engines other than Yahoo’s Overture and
Google’s Adwords. Try 7search, Kanoodle and FindWhat for lower
Bids than the big boys of PPC.
8.Top affiliate marketers optimize for search engines
Search engine optimization is becoming more complex as more
and more webmasters participate, but the basics applied to
your site can increase visibility dramatically over time. The
most critical of the many SEO techniques is to use title tags
that reflect individual PAGE content. Many webmasters write a
master title tag and apply that site-wide. This is the worst
thing you could do for search engine ranking. Learn more SEO:
9.Top affiliate marketers give away ebooks or freebies
Everyone knows by now that giving something away is a great
traffic generator and allows you to gather email addresses
to allow contact of potential customers at a later date. This
strategy is employed by EVERY successful web-based company at
one time or another. Think of all the free things YOU have
collected online over time. Screensavers, software, ebooks,
discount codes, toolbars, white papers. They work!
10. Top Affiliate marketers have their own mailing lists
The best of affiliate marketers have their own newsletter or
ezine and gather email addresses on their site to build their
list of subscribers. Having this list allows regular contact
with potential customers interested in your site, your product
and your market niche. If you don’t write your own material or
think you can’t produce weekly content, there are hundreds of
authors out there that will gladly product articles for you.
The article distribution lists provide free content and ghost
Writers provide high quality content for a fee.
If you implement ALL the above techniques, you are guaranteed
to become one of the top affiliate marketers on the web. Then
you can create your own product telling everyone how YOU did
it, create your own affiliate program and have hundreds of us
selling for you.
About the Author
Mike Banks Valentine operates WebSite101 where you can learn
more through an extensive Affiliate Marketing Tutorial
Want more details on how to become a top affiliate marketer?
http://WebSite101.com/pam.html their sales letter is cheesy
their product is so good I wrote them a testimonial! Buy it!
by: Rosalind Gardner
Affiliate Programs to Avoid
Copyright 2003 (c) Rosalind Gardner, All Rights Reserved.
As an affiliate marketer of Internet dating services, I'm always on
the lookout for good quality dating sites and products to offer my
single visitors. Merchants help me out when they let me know
about their new products and affiliate programs.
I was therefore thrilled when one of my friendly affiliate competitors
got in touch to tell me that he'd started his own Internet dating
service and affiliate program.
Having launched a community membership site myself last year,
I could fully appreciate the huge amount of time and money my
friend had invested to develop this new site. He was justifiably
proud of his accomplishment and I was excited by the prospect
of having a product to promote that would benefit everyone -
my customers, my friend and myself.
Unfortunately, it didn't quite work out that way.
The first stumbling block was the low commission he offered. His
top rate was 30%, with no commissions on recurring sales.
This puzzled me. As an affiliate marketer of dating programs, he
should have been aware that new sites offer at least 50% on
new and recurring sales to entice good affiliates to sign up. If
commissions on recurring sales are not offered, then the rates on
new sales should be increased to between 70 and 100 percent.
In most cases, his affiliate program would have struck out for me
at that point. However, as this was my friend's site, it occurred to
me that perhaps his product was so unique that the potential for
high volume sales might offset the lower commission. Hoping for
the best, I continued my review.
When I got to the site, the first thing I noticed was '6 registered
members' prominently displayed at the top of the homepage.
That normally wouldn't be a problem, except for the fact that my
customers are looking for friends and soul mates. If I send them
to a site where there are only six people to meet, they'll likely be
disappointed. Worse, by wasting their time, they lose trust in my
judgement and then I will lose them as customers.
That's not good. My customers are literally my bread and butter.
Giving them what they want and expect is how I stay in business.
Paying for traffic that I send to a merchant site where there is
nothing to buy, will put me out of business.
(This is how a membership site should be structured. When
starting a dating service, the merchant pays for advertising to
bring people to their site. To entice visitors to sign up as members,
he will initially offer his services for fr*ee. When the database is
large enough to attract paying customers, the affiliate program
manager then invites potential affiliates to join their program.)
Although my friend's program had already struck out for my customers
and me, I was still curious, so I kept on looking.
Next I clicked on a link labeled 'Dating Resources'. Expecting to find
Internet dating tips and advice, I found links and banners pointing
to Lavalife, FriendFinder and other affiliated dating sites instead.
When I asked him about placing affiliate programs on his site, my
friend said he simply wanted to supplement his income until the
dating service got *rolling*. I can understand his motivation. However,
what he doesn't understand is the concept of customer 'hijacking'.
As an affiliate, you pay good money to get visitors to your site. You
presell your merchants' products and expect the merchant to honor
their end of the bargain by making the sale and sending your
commission check. You don't pay for the merchant to send YOUR
customers to THEIR affiliated merchants.
I didn't need to look any further. I told my friend that I would hold
off on signing up and why. Fortunately, he understood and has already
alleviated some of the problems I mentioned.
Knowing when NOT to sign up for an affiliate program can sometimes
be a tough call. However, you can simplify the process considerably.
Put yourself inside your customer's head. If the product won't work
for them, the program strikes out. Simple as that.
by: John McLaren
I still remember thinking that promoting Affiliate Programs was a waste of time. Until I started making a small fortune.
At the end of 2004, I started some time exploring the concept of promoting affiliate programs through pay-per-click search engines. I knew of some Internet Marketing gurus who were claiming you could make thousands of dollars every month. But I was skeptical. I remember thinking, “I know what these guys are about. They just want to sell more books.”
But I decided that at least it was worth a look. The concept is quite simple. Choose a product – and one that has an affiliate program, of course. Set up an advertising campaign at a PPC search engine like Google and choose how much you want to pay per click. Write a three line advertisement and add your affiliate link. Whenever anyone clicks through your ad and buys the product, you earn a commission.
So I looked. And thought about it. And looked some more. I was still very uncertain about the whole concept, but I finally decided to test for myself whether it could really work. And since I knew I’d be spending quite a bit of money on advertising clicks, I felt it was well worth investing in a book so I could learn from more experienced marketers how to maximize the profitability of my campaigns.
As my business grew over several weeks I purchased and read several ebooks. By far the best I read was Chris Carpenter’s Google Cash ( http://tinyurl.com/6gdaq ). His approach is genuine, down-to-earth, and he explains very clearly how to build your own affiliate marketing business. And importantly, he makes a fortune doing what he explains in the book.
I started by testing 20-30 campaigns on various products. Most of them were unsuccessful, but I expected that from what I had been reading. I would test a product, and if it didn’t work, I would drop it quickly. The key with this business is identifying the affiliate products and campaigns that are successful. Once you find one that works, the money starts rolling in.
By February of 2005 I had identified several campaigns that were turning a profit. With one of these I was spending $0.08 per click to promote an affiliate product that pays me $18 commission on each sale. Approximately 1 visitor in 100 buys the product, so I make around $10 profit for every 100 visitors that I send.
What a formula! For every 1,000 visitors, that’s $180 in commissions. That might not seem like all that much, but remember once you have a successful campaign it keeps going all day, every day. If you send just 1,000 visitors to a program like this every day, then by the end of the month you will have earned $5,400 in commissions, of which $3,000 is profit.
Does it seem too simple? Well, if it was so easy everyone from your Aunt Mabel to the mailman would be doing it. In fact, while the concept is simple, getting your campaigns to run profitably does take some work. Since I can't possibly teach you all you need to know in one article, I'll give you a few tips here and recommend Google Cash for a detailed explanation:
1. Choose Your Product Wisely. The program should pay a commission of $15 or more, otherwise it won’t be worth paying for your clicks. And if the commission is very high, be careful. Some products like web hosting and satellite dish installations may pay commissions of $100, but you face intense competition from other affiliates, so the price you need to pay to get ad exposure and clicks will probably also be very high. Sometimes it is better to identify a niche product with less competition from other affiliates.
2. Track Your Campaigns Carefully. If you’re paying around 7 or 8 cents per click for a program that pays close to $20 commission, you need to make at least one sale for every 250 visitors. If you send 300 to 400 visitors with no sale, consider dropping it.
3. Days Of The Week Do Matter. When testing campaigns keep in mind the day of the week and even the time of day. Some products sell better on Mondays through Fridays, during business hours. Others, like entertainment products, sell better in the evenings and on weekends.
Getting back to my own experience, after identifying several campaigns that ‘worked’, I spent some time fine-tuning them using techniques I read about in Google Cash. By the end of February I had earned $27,817 in commissions for the month, all on products I had never even heard of at the end of 2004. My profit was a neat $10,795.
It’s incredible really. I made this money without a web site. From home. Working an average of just an hour or two a day.
I’m finally making the amount of money online that I dreamed about.
How about you? Would you also like to build an affiliate marketing business? Could you use some additional income? I encourage you to proceed, but be smart about it. There are risks involved and you should be aware of them. You should read Chris Carpenter’s book. That way you’ll be on a fast track to more profitable campaigns. And his book will save you hundreds of dollars, easily, as you avoid some common mistakes and pitfalls.
About The Author
John McLaren has worked for many years selling IT consulting services. Now he works from home, just a few hours each day, building his highly successful affiliate marketing business. For more professional advice, he recommends the book, Google Cash, available at: http://tinyurl.com/6gdaq.
by: Gary Watson
I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you.
Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics of the century past are still with us. And despite the ubiquity of commercials on radio and TV; despite the onslaught of banners, pop-ups and all manner of intrusive online ads; newspapers and magazines are, and always will be, a mainstay forum for mainstream advertising.
There’s something about the readiness, the handiness, the heft and feel of a magazine or a newspaper that appeals to the nature of human beings. Yes, flat screens that glow with vivid colors are attractive. Especially when they’re displaying something we specifically asked to see.
But as we page through a magazine or a newspaper while enjoying our lunch or riding a commuter train, we don’t mind at all if a surprising or intelligent or just plain appealing ad – even one in black and white – suddenly grabs our attention. We expect it. We secretly look for it. We even welcome it as a break from all the dull gray type we’ve been slogging through. Why? Because – let’s face it – a really good ad is a delight to behold.
Is this the kind of ad your target audience is seeing? Do your ads stop them and make them smile…think…take in your message and make a mental note to look closer at your product or service? Maybe even go to your website for the kind of information that could lead to a sale?
Think carefully about this. If your ad doesn’t stand apart, doesn’t attract, appeal or grab; if it doesn’t delight in some way, the readers you want to capture and bring into your world will simply turn the page and plow on through the dull stuff . . . until they bump into your competitor’s delightfully different ad. And then they’ll stop – and, unfortunately for you – pay attention to the message.
So take a close look at your company’s ads. Do they stand out from the crowd of other ads? Are they different from your competitor’s ads in a powerful and relevant way? And most important, do they convey your core message in an engaging, persuasive and delightful manner?
If so, let them run and run, because they’re bound to bring you business.
If not, better change your approach soon. Before the competition eats your lunch.
Gary Watson writes ads for companies that want to add to their bottom line. He also does product/service naming, slogans/tag lines, billboards, web content, sales letters (print and email), etc. etc. He can be reached at Gary@GWCopy.com.
by: John Jantsch
You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad.
Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake.
The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.
So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attention immediately. If you don't grab them by the throat and hold them right away, you never will.
Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines.
1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency
2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad
3. Your headline should scream how you might offer something that is unique or at least interesting
4. Your headline should point to something very specific for the reader – use facts and how to’s
Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on.
Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.
Attention Getting Power Words for Your Headlines
Look at powerful headlines and you will see that many contain one or more of the following words that sell.
Discover Easy Free New Proven Save Results Introducing
At Last Guarantee Bargain Easy Quick Sale Why How To
Just Arrived Now Announcing
Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.
Copyright 2004 John Jantsch
John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of “How To Create the Ultimate Small Business Marketing System in 7 Simple Steps” by visiting http://www.DuctTapeMarketing.com
by: Donnie Baird
Advertising is the life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small business owners on the other hand, are limited in the amount of money they have for advertising. So, the problem is how to make ones advertising dollar get the most bang for the buck. It's not enough to advertise. Your advertising must be effective. So, once you have a website or an ad to advertise, check out the following ways to advertise for little or no cost.
1. Advertising coop- Many businesses, especially work at home businesses, offer advertising coops. They will send people to your business for a fee. Usually the fee is relatively small. This is nice because you already know that these people have at least some interest in your business. Although they may not spend a penny with you, you at least get the exposure.
2. Website-The age of the internet has expanded the possibility of owning your own business to an almost unlimited number of people. It also has expanded the advertising audience to a tremendous amount of new people, world wide, who otherwise you would never have been able to reach. Although websites will cost you to get hosted, you can advertise it many ways for free. Things like link exchanges and article submissions allow you to get exposure to your website with no cost except for you time. And as we will see in a moment, your website can be advertised many other ways for free. The advantage of a website is that it centralizes all your business and products into one central location. It gives you somewhere to send people so that you don't have to do as much selling because you let your website do the selling for you.
3. Answering Machine-Change the message on your answering machine to reflect the fact that you are now in business for yourself. You could say something like," Hello. You have reached the home office of John Doe of My Business.com….." That way when you call that person back, they may ask you about your business and thus the door is open to discussing your business.
4. Put a sign in your front yard or in the yard of a friend or relative with your name and website address on it. This is a good way for your neighbors to find out about your new business as well as any people that ride by your house.
5. Place a magnetic sign or bumper sticker on your car. Now, when you are riding down the road, sitting at a stop sign, or leaving your car parked at the mall or grocery store, you are getting free advertising.
6. Wear your ad-Place your website on a sweatshirt, tee-shirt, or a hat. So, when you are out in public, people will see you ad and again it will open up the door to discussing your new business.
7. Flyers-There are many places that will allow you to place a flyer about your business. Businesses like grocery stores, libraries, laundromats, hair salons and others will let you place a free ad on their public bulletin board.
8. Business cards-Don't leave home without them. You never now when the chance to hand one out will happen. You may see an old friend, meet someone looking to get out of the 9-5 rut or who is in need of a new opportunity.
9. Free Classifieds-Use the internet and the many free classified ads on it to advertise your business. A search using "free classifieds" will give you an almost limitless number of places to submit your website and ad.
10.Ezines or electronic magazines are also a good place to advertise your business. Some charge a fee for placing your ad in the best location, some let you advertise for free. Again a web search will allow you find numerous ezines to place you ad in.
11.Place your web address in your e-mail signature.
12.Place a flyer or business card in your out going mail.
13.Word of Mouth-The least expensive form of advertising and maybe the most effective way to advertise your business is word of mouth. Simply tell those you come in contact with that you are in business for yourself. They will tell others and they will tell others and it can go on and on. Sooner or later someone will take a look at what you are doing.
Obviously, there are many more ways to advertise your business for little or no money. The point is you don't have to have the big bucks to successfully advertise you business or product. There are many people who have started and become extremely successful in their business on a shoe string advertising budget. There is hope for the small business owner. All you need is a website or add, a little creativity, a little time, and you too can advertise your way to success without going to the poor house.
About the Author
Donnie Baird has been involved with work at home businesses for 4 years and is the webmaster/owner of http://internet-work-at-home-opportunity.com . He lives in North Carolina with his wife and two children.
by: Michael Southon
When it comes to advertising, I've tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs.
The results? Not much.
I was tired of hearing that the Internet is the largest market in human history. Maybe so, but how could I reach those millions of people?
The answer, I discovered, is ezine advertising.
Ezines are sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so.
And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you've matched the ezine to the product you're selling, you've reached your target audience.
There are currently around 90,000 ezines being published every month. So whatever you're selling, there's more than likely an ezine that will take your ad straight to the audience you want to reach.
Ezine advertising is not only effective, it's cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.
As a general rule, you'll always get back at least the cost of the ad, and usually much more. So there's very little risk.
But there are some tips for successful ezine advertising. Here they are:
1. The first and most important rule is: "Track your Ads!" Say you place an ad in 5 different ezines and get a hundred responses. If you don't track your ads, you won't know which ezines were pulling responses and which weren't.
But how do you track your ads?
The simplest method is to place a key or a code at the end of your email address:
Then, when you get a reply with 'ezineA' in the subject field, you'll know which ezine it came from.
For a URL, it's the same principle:
However, if you're going to code your URLs, you'll need a good webstats program to track the coded URLs. These two programs are excellent and they're both free:
Here's another way to code your URLs: for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in EzineA, this is the URL you'd place in that ad:
2. Target your audience. It may seem obvious but some advertisers overlook this. If you're selling a web-marketing course, don't advertise in an ezine that deals with stock options; they probably won't be interested.
Use the 'subject categories' in any ezine directory to find ezines that relate to the product you're selling. You can find a list of 56 ezine directories in 'The Free Directory of Ezines' at:
3. Once you've chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that it's getting results. You've found a good ezine to advertise in.
4. Check to see how many ads are in the ezine. You probably won't get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them.
5. Check to see if the ezine publisher has a policy of never running ads for two similar products in the same issue - your ad will be much more effective if it's the only one of it's kind in that particular issue.
6. Small ezines Vs. Big ezines: bigger is not always better. The big ezines with 1000's of subscribers tend to have more ads than the small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than the big ezines.
7. Repeat your ads. Research shows that off the Web, an ad has to be seen about 21 times before someone acts on it; on the Internet it's about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines offer discount packages for bulk advertising.
8. Email address Vs. URL. The advantage of giving an email address is that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. It's also much easier to track your ads with an email address than a URL.
9. Offer something free in your ad copy. It'll often tip the balance between a response and no response.
10. Keep your ads short, even if you're not using the number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use the word 'You'. Don't describe your product but tell the reader what your product can do for them.
Michael Southon is the publisher of 'The Free Directory of Ezines' http://www.netmastersolutions.com/ He is also the Editor of 'FreeZine Express', a twice-monthly newsletter that brings you details of new Ezines added to the TFDE as well as Articles and Tips on Ezine Advertising and Ezine Publishing. To subscribe, send a blank email to: mailto:FreeZineExpressfirstname.lastname@example.org
by: Diane Hughes
Copyright 2005 Diane Hughes
If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers.
Some spend hundreds in ezine advertising hoping to generate a BIG profit... but it ends up costing them more than they earn.
Yes, ezine advertising works, but if you really want to WIN the ezine advertising GAME you must take in consideration the strategies below:
1. What do you plan to advertise?
e.g. an affiliate product, your own product, a course by e-mail, an ebook, etc.
You must know exactly what you want to promote in other ezines before advertising in them; ask yourself these questions:
Is the product related to your target audience?
Is the product valuable?
Does the seller offer a money-back guarantee?
Does the Web Site make you want to purchase the product yourself?
Does the Web Sales Letter convert into Sales?
2. Who is your target audience?
The product you plan to promote in other ezines must be related to a certain niche (target audience) so don't make the mistake to think that everyone needs or wants what you promote.
e.g. if your product is related to dog lovers, don't advertise in ezines related to cat lovers because you won't make any sales.
3. Where to find the 'BEST' ezine to advertise in?
The 'BEST' ezine to promote a product in is the one targeted to your audience.
The more specific your target audience and the ezine TOPIC, the more sales you could receive.
Also, the 'BEST' ezine to advertise in is the one where the publisher has already built TRUST with his/her subscribers and they purchase regularly from their recommendations.
Ezine Advertising List
4. What's your BUDGET?
If you only afford $300 to spend on ezine advertising, you don't want to spend it all on one ezine. Try to invest your money wisely, step-by-step.
Have you seen a publisher claiming their ezine has 90,000+ subscribers and they sell advertising for $25 - $50 or so?
If these offers sound too good to be true, maybe it is!
5. How many subscribers does the ezine have?
Numbers don't count, the quality of the ezine CONTENT itself is what makes the difference; if a publisher sends too many ads to their subscribers, I suppose you imagine there are not too happy seeing all those ads.
The more CONTENT and less advertising an ezine has, the better RESULTS you could receive from your advertising.
6. Who wrote your Ad Copy?
You know exactly the 'BEST' ezine to advertise in, how much you want to spend on advertising, but your ad copy is weak ... try to improve it yourself or ask a copywriter to rewrite it.
How to make your Ad Copy bring in GREAT results?
- write an eye-catching headline or no one will read your WHOLE ad copy;
- use powerful / action words in your headline & ad copy like 'INSTANT', 'FREE', 'GET', 'CASH', 'UNLIMITED', 'TURN', 'BOOST', 'CREATE', etc.
- write your ad copy to promote a FREE offer like a FREE course by e-mail, a FREE ebook or a FREE sample of a product.
7. Don't want to track your Ad?
Why not? How will you know that the ezine you advertised in is profitable or not?
Most advertisers don't track their ads. Just look in other ezines and you'll see their regular Web Site link, no tracking URL available.
A tracking URL will show you how many clicks your ad receives and how many sales it makes from those clicks.
8. Don't want to use autoresponders in your Ad Copy?
Autoresponders are one of the SMARTEST internet marketing tools simply because they allow you to follow-up with your leads and send out more promotional offers automatically. You only write your messages once and then put them on the autoresponder sequences to be delivered at pre-determined intervals like 1, 2 or more days. You can even use autoresponders to build your own mailing lists of leads and customers.
Instead of sending prospects to your main Web Site page, direct them to a Web Page where they can GET a FREE course by e-mail. Use this course to educate them and build a relationship with them, gain their trust.
9. Want to play with 'SPAM'?
Don't do it if you are SMART. Search on your favorite search engine for "spam laws + email marketing" and you'll get a picture of what 'SPAM' is and how you can protect yourself!
Make sure you read about the CAN-Spam law if you want to know how to legally send commercial emails.
Also, don't forget about the FTC laws on e-mail marketing!
10. What ads are 'BEST'?
If you want to sell something directly from your ad, try Solo Mailings (one e-mail sent to all subscribers with no other ads in competition!)
If you want to TEST your ad or want to promote a FREE offer, try Classified, Top Sponsor or Bottom Ads.
They are much cheaper than Solos and could bring 'POOR' results.
If you invest in Solo Ads, make sure your ad copy is short and to the point, don't bore your prospect with long ad copy.
About the Author
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane
by: BB Lee
10 Effective Advertising Tips!
by BB Lee (c)2002
Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.
Here are a few to try NOW!
1. Never try to sell expensive items from a small classified ad.
Use the two step method. Request the reader visit your site
for free information or email an auto responder address
for more details where you will respond with longer
ad copy to effectively sell your product.
2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to.
Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.
3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech Ebooks on Java-Scripting in a Romance
4. Target several appropriate publications. Subscribe to the
publications and study their classified ads for several editions
before placing your ads. Practice writing adverts following their
basic ad writing guidelines.
5. Advertise in more than one publication at a time. Why?
You want to pull in as many interested readers as possible in
order to make sales.
6. Change your ad copy if it's not working. If people read the same old
ad copy in the publication every month they will get bored and
probably ignore your copy. It's human nature to do this.
Freshen up your copy with new headlines, different lengths, new
wording, power words, appropriate humor, details, interesting facts,
7. Key your ads to find out which one's are working. Or simply have
several email addresses or auto responders and calculate which
email address receives the most response to your ads.
8. Keep records of every one who responds to your ads. Follow up
with appropriate messages about your product. Of course give
them the option to opt out of receiving further correspondence.
9. Free Classified Ad Sites are a great way to test your ad
writing skills before placing paid ads in publications online.
Study how other marketers at these sites write their ads.
Respond to their ads to see how they further market their
product. Don't forget to set up a free email account
especially to handle your request.
10. Study offline publications. And, advertisements you receive
by snail-mail to see how they put it all together. This will
help to build your ad writing skills and confidence in your copy writing abilities.
BB Lee is Editor/Publisher of SmallBizBits Newsletter.
Visit the site at http://www.angelfire.com/zine/smallbiz
Limited Time! New Subscribers Request Your Free Ad!
About the Author
BB Lee is editor/publisher of the home based business newsletter SmallBizBits. And a published writer of articles and non-fiction books.
by: Ken Hill
1. Target your advertising.
The more targeted the e-zine is for your offer, the greater your response will be for your proven ad.
2. Track your ads.
Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most profitable.
3. Run your ad for multiple issues.
You'll get a better response, and possibly save money as many publishers offer special deals on bulk advertising.
4. Spend lots of time writing your headline.
An effective headline will successfully grab your reader's attention and target your audience.
Your winning headline will also get people to read the rest of your ad, leading to more traffic and sales.
If you're new to writing headlines, and need some help check out my "9 Power Packed Headline Formulas" at: http://www.scstats.com/r.cfm?i=5652
5. Don't try to sell your product from your ad.
Write your ads to create interest and get people to visit your site.
From here, your powerful sales page will do the selling for you, and you'll be able to get people to join your e-zine or mailing list for successful follow up.
6. Don't use all caps in your headline.
You'll appear like your yelling at your reader, and your ad will come off as amateurish.
7. Include a "call to action."
At the end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your e-zine).
8. Don't be cute or funny with your ad.
You might put your reader in a good mood, but don't count on that translating into more visits to your site or more sales.
9. Offer something for free.
Provide an incentive for visiting your site such as a free ebook, sample chapter, or trial.
10. Subscribe to or view the archives of the
e-zines you would like to advertise in.
You'll be able to see the quality of the content provided, how many ads are published in each issue, and you'll get a good idea of the products those readers are interested in by the ads being run.
Copyright © 2005 Ken Hill
About Ken: Ken's articles have been published in numerous e-zines and web sites all over the net. Keep up to date on his latest articles, and get more new valuable tips by visiting him at: http://kenhill.blogspot.com
by: Allyn Cutts
Advertising doesn't have to wipe out your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you're on your way to skyrocketing profit margins!
Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. It really get your goat! How do they do it? They're not afraid to ask for an extra discount.
Yep, don't sell yourself short because you didn't ASK the next time your advertising rep makes an appearance! Even if you're already getting a discount, ask for a bigger one. You have not...because you ask not.
Bigger is always better...or is it? When it comes to advertising, don't be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn't mean you'll be trimming the results!
3. Exploit the Freebies
What's the difference between advertising and publicity? ...who's doing the talking. Yeah, when you sell yourself, it's advertising. When someone else is selling you, it's publicity...and it generates credibility and interest that you don't want to miss out on.
Think about the different ways you can get your business in the spotlight. Do you have some news… write a press release? Write some “how to” articles with a short byline at the end and release them to ezines, magazines, newspapers, and other publishers. Why not promote the product of a non-competitor in return for them promoting yours...think of the totally different market they affect!
Yep, there are a lot of ways out there to get free advertisement that will benefit your business. Of course you won't be able to rely solely on the freebies, but hey, you can get a little extra for nothing!
4. Improve Your Offer
Is your deal too good to pass up? If not, you need to improve it. Hey, I'm not talking about cutting prices even more...you've still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.
Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination...which leads ...yep, nowhere. When the customer knows he has until Saturday to purchase an item he'll pay more for on Sunday, he'll make it a priority to head for your shop.
Advertising doesn't have to wipe out your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you're on your way to skyrocketing profit margins!
ABOUT THE AUTHOR
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
by: Al Martinovic
There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.
But one advertising method that's neglected by most online marketers is off-line advertising.
There are several low/no cost ways to advertise off-line and I want to share 3 of them with you.
1) Business Cards
If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.
Also, whenever I visit a restaraunt, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course... lol!)
And don't laugh at this! It really works. When I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the very next day.
You can get f-ree professional looking business cards at VistaPrint.com, all you have to pay is shipping and handling:
With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.)
Or simply hand out your flyers to people you meet on the street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron.
And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often.
Here's a site that lets you create and print flyers or brochures online for f-ree:
3) Automobile Advertising
What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see.
Your business can be exposed to hundreds, if not thousands of people everyday whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message.
Here are a couple of sites to check out for this very sort of thing:
Those are just a few of the ways to advertise off-line. I'm sure you can come up with other clever ways as well.
You've got a brain... use it!
Al Martinovic runs a successful "niche" business at http://www.ineedsmokes.com and publishes a popular internet marketing newsletter at http://www.milleniummarketers.com